Understanding Google My Business & Local Search
Category Archive For "Local Search"
Local U Advanced – End of Super Early Bird Pricing & Speaker Interview with Joy Hawkins
The LocalU Advanced Super Early Bird Pricing ($599 or $549 for 3 or more) goes up $100 at the end of day 9/8/2016. So order today. To give you a sense of the kind of speakers and topics we will be dealing with we are interviewing some of the speakers. In this second interview of …
Local U Advanced Training Minneapolis – June 27th – Ticket Price Increases 6/1
Local U Advanced Training is coming to Minneapolis this June 27th. Scheduled the day after the MNSearch Summit so you can attend both, it promises to be a great event. Duane Forrester from Bing and Jade Wang of Google will both be at Local U as will Darren Shaw of Whitespark, Mary Bowling, Aaron Weiche, Dana DiTomaso …
Yext – List your email everywhere
We recently embarked on a clean up campaign across the internet for a client that had serious NAP issues. We used a corporate email address that forwarded to me. Somewhere along that line whether by hook or by crook or an errant check box, Yext picked up our email address. And started spamming me. 7 days, 5 emails …
Why I Bought at Walmart and What Does It Say About the Future of Retail
I wanted a bike rack for my Honda Fit. I was going on vacation and wanted to bring our bikes. I also, having worked many years in a family owned business, wanted to buy it locally. Sometimes it just isn’t possible. Here’s my story of how I ended up shopping at WalMart despite my very …
LocalU Bootcamp at SMX – Sept 29th in New York
On September 29th, we’re rolling out a new classroom-style training event in conjunction with SMX East – Local U Boot Camp in New York City. REGISTER WITH CODE WS-LUA10 FOR A 10% DISCOUNT LocalU Bootcamp is the only workshop of its kind and provides the knowledge, processes and tools needed to help your business and the businesses …
Making Hay While the Sh*t Flies – What Should Union Street Do Now?
The internet is a funny place. A world of opportunity and a world of pain. The Union Street Guest House is in the middle of a maelstrom of its own creation. One that if managed properly could serve them well over the long haul and if managed improperly could flag them for years. There’s no …
Reviewer Demographics – Facebook has more Women, Yelp has more Men
We live in a big country. There are differences in behaviors between men and women, rural and urban and regionally. This is as true on line as it is offline. Those who leave reviews are not a uniform lot nor are their preferred review sites. In my recent research as to which sites US internet users …
Where Do Consumers Leave Local Reviews? Facebook Now #2
TL;dr: Amongst consumers that leave reviews more than once per year, which sites do consumers prefer for leaving reviews? The answer might surprise you. Google is number one overall but Facebook made a strong showing and outpaced Yelp for the number two spot as a preferred site to leave reviews. Reviews have two sides: Where do people read them? …
Crap Google Results & Yelp
Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to be the most popular local businesses in the Google local results. Apparently their ability to do that in their strongest markets is even greater than elsewhere. These results, first highlighted …
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