Can Facebook Crack the SMB Nut? Can Google?

Greg did an interesting article on Facebook’s move into the SMB market. Whether their decision to forgo resellers is the correct one, time will tell. But has Greg points out, the real question is whether they can deliver compelling value to SMBs, in an easy to use package that drives widespread adoption. Many have dreamed …

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Yelp’s 2013 Results and the Headlines that Weren’t

Yelp announced their 2013 “earnings” last week. I am continually shocked by the rosy headlines and the lack of due diligence often present in the reporting. Some of the more egregious examples of uncritical coverage: Yelp Pushes Through The Controversies With Big Growth And A 5-Star Quarter Yelp shares jump 17.5% on solid Q4 results Management Says Yelp Is …

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Local U & Friends Invite You to the New Local U Forums

Last week was a busy and exciting week for Local U. It has been our long term dream to provide high quality local marketing training and advise on-line. On Thursday we rolled out the Local University Forums. The Forums will be place where marketers, digital agencies and businesses large and small can get expert answers, …

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The Best Advanced Local Search Conference EVER

Ok. So I am a little biased. But that being said, last year’s spring Local  U Advanced was one of the most educational and fun events that I have ever participated in and we are bringing it back east. There was more of everything that I love about our industry: more great local content, more …

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Hummingbird, Local Knowledge Graph & Shitty Search Results

The big news earlier in the week was Google’s announcement of the Hummingbird search algo upgrade. InformationWeek noted that “the Hummingbird update expands Google’s use of its Knowledge Graph”.  Local search results were some of the first entities moved to the Knowledge graph and displayed as knowledge graph results. For me there are thus two questions. …

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