Understanding Google My Business & Local Search
Category Archive For "Local Search"
Loci 2012 Important Trends in Local – Ted Paff
Ted Paff is the owner of CustomerLobby.com, a solution to help local businesses to get, manage and publish customer reviews. He is more familiar than most with all of the realities of SMBs and reviews as he lives and breathes them every day of his business life and most of the rest of his day …
Keyword Not Provided Passes 70% as Chrome Makes ALL Searches HTTPS
My keywords not provided passed 70% just as Google Chrome has started switching all searches to secure search (https) for all users. Obviously the technical nature of my readership puts my site at the vanguard of this new reality. But the Chrome switch to HTTPS, which started on December 10th, presages a big jump in not provided numbers …
Google Map for iOS Ships
Late yesterday, as you probably already know by now, Google Maps for iOS appeared in the app store. The product includes, turn by turn directions, transit directions, traffic information, street view and the ability to sync your searches and directions with your desktop. The early (and frequent) reviews are predominantly and overwhelmingly positive. The legitimate …
The Disconnect Between What SMBs Use Facebook For and What Consumers Use it For
Last week at Kelsey it was reported that an “astounding 41.7% of SMBs surveyed by BIA/Kelsey say they see Facebook most importantly as an acquisition tool”. Astounding is right. That is a huge disconnect with reality. My recent survey of how consumers find lawyers tallied that 2.1% of the US adult internet users would start their …
What Makes for a Good Author Photo in the Local Results? (Part 2)
So which author avatar is the people’s favorite? Yesterday I promised to share the large scale (1500 responses) survey results as to which author avatar consumers would pick from amongst the local search results when they were asked: If you were selecting a lawyer based on these images, which would you select? Surprised? I admit I was initially. …
What Makes for a Good Author Photo in the Local Results? (Part 1)
What makes for a good Author photo in the Local results? Author photos are increasingly showing in Google’s local search results. Since first appearing in local results in February of this year, author photos have slowly and steadily increased in frequency. In most markets you may only see one author photo in the local results …
Consumer Survey – Where do Consumers find Specialty Lawyers? Not on Facebook
Moses & Rooth Attorneys at Law commissioned me to help them understand how consumers find specialty lawyers. Their goal was to appropriately allocate their marketing dollars in a realistic way between the many choices. Do consumers go to Facebook? How important was their website? What role do reviews play? To that end, we created a Google Survey …
Why I had to Take Chrome Off of My iPhone
CNET writes that Chrome has gained a foothold in mobile but is a no show on the iPhone. Its not hard to understand why most users don’t give it a try but I went so far as to install it on my iPhone was forced to remove it. Not only did it not do what …
Nokia HERE Maps Sucks (Significantly) More Than Apple Maps
Nokia, with the help of Navteq, is a seasoned mapping company. Arguably they are in the top tier of digital mapping. Their new product, Nokia HERE Maps for the iPhone, should show Apple what good mapping is all about. It doesn’t. In fact basic interface issues prevent the product from being a serious contender in …
NetMarketShare: Mobile Market Share Passes 10% for First Time
Netmarkshare is reporting that aggregate mobile usage has passed 10% across all websites for the first time. The bulk of that usage is attributable to iOS which comes in at ~60%. Obviously not all of that usage is truly mobile as the iPad has become an early evening and late night alternative to desktop browsing. …
© Copyright 2021 - MIKE BLUMENTHAL, ALL RIGHT RESERVED.
