Understanding Google My Business & Local Search
Local Weekend Update
What Else is New Dept: There is a new bug with the Google Report A Problem for SABs: If a user selects the report a problem link via Maps or G+ Local they get a “This page won’t load…We’ve tried everything” message. At least its cute. Although that sad face icon is eerily reminiscent of my first Mac when it had a hard drive failure.
Can You Imagine That? Dept: This came to via me Google Forum Top Contributor (an unsung hero who you should be sure to follow in the forums) Treebles. “Google received an ultimatum Thursday from German consumer organizations that want it to start answering questions from its users via email. Germany’s Telemedia Act requires businesses to provide an email address to allow customers to contact them quickly. But, said Elbrecht, “It is not enough to just provide an email address that leads into emptiness, you also need to be able to communicate over it.” Responding to users attempting to get their questions answered with automatic replies, as Google does in Germany, is not sufficient, she said“.
Maybe There will Be A Local Competitor to Google Yet Dept: Apple Insider reported that Apple’s iOS Passbook app was used to drive a successful coupon campaign for a UK restaurant chain. “The campaign allowed customers to get £5 off their bill when spending £30 or more. Harvester issued almost 16,000 vouchers in two weeks of campaign operation. Of those, almost 700 were redeemed during the course of the campaign. Overall, the campaign had a cost per action of £3.41. The solution gave a frictionless consumer experience, as with two-clicks a unique voucher code was delivered straight to their device, within Passbook. The voucher was then redeemed whilst paying the bill, directly from the EPOS terminal, giving the restaurant additional insight into campaign effectiveness.”
Thank God for Small Favors Dept: Google, in the fine print of the T&C’s for Glass Developers, are apparently banning ads in products for the new Glass product. Its hard to imagine relevant ads with an always on wearable eye glass computer. Its not so hard to imagine irrelevant ones.
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