January 8, 2013
Plamen Barzev alerted me to the existence of a local listing display that includes a video. The display showed for the search term plumbing charleston sc on the listing for Tamsberg Plumbing. Their site is a single page site done by Localedge.
Whether this is a test or a new display type is unclear. When you look at the underlying code and compare the video listing (C) with the B listing you can see that Google is using a different display class. When you examine the underlying HTML most of the listings share a class of “g”, the video listing however shows a class of “g videobox”. Why it is missing the address and pin though is unclear.
January 7, 2013
1. Particular postions, points or places
2. Centers of activity, attention, or concentration
Every year I ask people involved in the local space that I respect to provide a summary of the things that were important during the previous year. Every year their articles highlight the incredibly rich and dynamic space that is local. Their voices, some more prominent in the industry than others, are voices that should be listened to as they are intimate with the many different facets of local.
Here is the charge that I gave them: Would you be willing to share the 3,5 or 10 articles that influenced your thinking or actions the most over the past year? The articles could be yours, or from others and could cover any topic that you think relates to Local ie local mobile, phones, mapping, Local VC, Local companies, Google, trends, marketing, best practices etc….but articles that you found of importance in one way or another throughout the year.
David Mihm, now with SEOMoz, will kick off this year’s review. He needs no introduction:
What will 2012 be remembered for? Local has been increasing in importance incrementally over the last couple of years, but I think this year it finally smacked the non-believers in the face–at least those who have read either of these two posts.
Yet again 2012 was a big year for Google, and the dust still has not fully settled from their release of Google+ Local in May.
For me, Joel Headley summed up the essence of this rollout at our May 1 Local University in Edmonton, saying “we want to show everything we know about a business,” something they had already started to do as early as February.
As of New Year’s Eve, though, from the perspective of small business owners, the incredible potential for this roll-out still has not been achieved by Mountain View. Instead, the second half of the year has largely been spent on bug fixes and has left pretty much everyone in our community frustrated. (Mike, that last rant of yours was EPIC.) As is her wont, Miriam Ellis provided some straightforward, realistic advice for all of us with this peerless post.
Prior to the +Local rollout, all the falderal in the SEO industry around Panda and Penguin I think minimized the recognition of the Venice update among our generalist peers. Several years from now I think the impacts of this update will be remembered much more substantially than either Panda or Penguin.
Mike, as you said so well, despite all this upheaval in the SERPs, not much changed at a tactical level this year. The need for consistent data across the Local Ecosystem remains important not only for Google but has become even more so with the explosion in the number of third-party location-related apps this year. And John Henry Scherck of SEER Interactive wrote this great piece on creating your own competitive citation alerts.
Come to think of it, there have been a lot of great tactical posts this year, especially from our Local U colleagues Matt McGee and Darren Shaw. I also think your post on reviewing businesses AS Plus Pages will continue to be cited over the next several years.
I enjoyed watching the ascendance of Nyagoslav Zhekov and Phil Rozek into thought leader status in 2012. These guys have put in a ton of hard work the last couple of years and share a lot of great tactics with our community. Some of my favorites from this year were Nyagoslav’s “Google+ Local vs. Map Maker. Is Your Business Eligible?” and this total gem from Phil, which should give every small business (and small agency serving small businesses) exactly the action plan to implement for success.
Thanks to everyone in this entire community for making it such a fun space to be in last year & here’s to an even better 2013!
December 19, 2012
From the rollout of the G+ Local Social merge and bugs showing up when service area businesses attempted to hide their address, Google has said that service area businesses (SABs) should NOT merge their Places listing with their G+ social page. Well, some SABs did not get the message (big surprise eh?) and the question is what should they do now. The answer: Delete the Merged page and rely solely on the dashboard to manage the listing.
Google posted this sticky in the forums:
Are you a Service Area Business (SAB) that has created and verified/merged a social local Google+ page for your business? Read on!
If you do not accept customers at your location, then your address should be hidden. At this time, Google+ currently does not support hidden addresses. You should delete your social local Google+ page from within Google+ (Click on Pages on the ribbon on the left, go to the Settings of your page, and scroll to the bottom and click Delete page).
Don’t worry! You can still manage your business’ presence on Google. Here’s how:
- If you’re a verified business owner in Google Places for Business…
- Manage the listing via the Google Places for Business dashboard. Be sure to hide your address.
- If not, but a listing for your business exists…
- Find the listing for your business and become a verified business owner by clicking on Manage this page on the right-hand side.
- Then, manage the page via the Google Places for Business dashboard
- If no listing for your business exists…
We’ll share updates with you on this thread when we have them.
December 18, 2012
My keywords not provided passed 70% just as Google Chrome has started switching all searches to secure search (https) for all users. Obviously the technical nature of my readership puts my site at the vanguard of this new reality.
But the Chrome switch to HTTPS, which started on December 10th, presages a big jump in not provided numbers for all websites. The secure search occurs in Chrome whether you are logged in or whether you are logged out and searching in in cognito mode. It was only on August 2nd, that my blog passed 60% for not provided traffic from Google. The trend was accelerating even before this most recent change to Chrome.
Of my 15,228 visitors over the past 30 days that came via Google search, 10,661 of them, or 70.009%, did not show the keyword data.
I should have written this post last week as my keywords not provided hit 69%. It would have made for a better title.
December 13, 2012
Late yesterday, as you probably already know by now, Google Maps for iOS appeared in the app store. The product includes, turn by turn directions, transit directions, traffic information, street view and the ability to sync your searches and directions with your desktop.
The early (and frequent) reviews are predominantly and overwhelmingly positive. The legitimate criticisms offered include:
- the inability to do offline navigation,a feature in iOS maps and critical with spotty cell service,
- no iPad app yet
- a lack of bicycle routes
- slowness, choppiness and performance issues (definitely on the iPhone 4 but perhaps others as well)
In my initial test, compared to iOS Maps, Google Maps is significantly faster at generating maps. Its ability to disambiguate and find locations is superior. And I assume that its database of places is better but I have yet to test that.
It does not however integrate with SIRI which from a car based “workflow” point of view is a huge drawback. Not necessarily Google’s fault but a typical use case for me is to ask SIRI about a location and from there get directions. It is mostly hands off and very easy. Speed of map generation is not as important as the convenience of getting directions in a mostly hands free way that is critical. All in all Google Maps appears to be a great mapping product.
Amazing what Apple had to do to get Google to provide turn by turn on the iPhone. One wonders though, even with the hoopla how many iPhone owners will take the time to download and use this product instead of Apple Maps or whether Apple Maps is “good enough”.
December 12, 2012
Google has just updated the review content guidelines to explicitly prohibit review stations AND employee reviews.
The changes to the policy are noted in italics:
For instance, as a business owner or employee you should not review your own business or current place of work. Don’t offer money or product to others to write reviews for your business or write negative reviews about a competitor. We also discourage specialized review stations or kiosks set up at your place of business for the sole purpose of soliciting reviews.
Last week at Kelsey it was reported that an “astounding 41.7% of SMBs surveyed by BIA/Kelsey say they see Facebook most importantly as an acquisition tool”. Astounding is right. That is a huge disconnect with reality.
My recent survey of how consumers find lawyers tallied that 2.1% of the US adult internet users would start their search at their favorite social network. 32.7% indicated that they would start their search at a search engine or elsewhere on the internet. In other words a consumer looking for a lawyer is almost 16 times as likely to start their internet search for a specialty lawyer anyplace BUT Facebook. They indicated that they were 5 times as likely to start their search in the printed Yellow Pages than on their favorite social network. Granted this is lawyers but it is likely that these percentages hold roughly true for other industry segments as well. We have seen a similar disconnect at our Local University presentations where SMB attendees have reported that 68% Have Facebook Pages but only 28% have claimed their Google Places Listing.
Facebook is an incredible platform for retention, community building, awareness but I see this huge disconnect amongst SMBs that think that it is prime territory for client acquisition. If any of you have clients that have missed this critical point, I am reprinting last week’s graph sideways so that it is more obvious. (The number on the far right is Facebook.)
This disconnect could actually lead to annoyed customers rather than new customers. Facebook is social. Direct customer acquisition activities is just the opposite. My wife said to me the other day that she DID NOT want her lawyer, doctor or dentist interacting with her in that environment. Certainly there are some business types that she wouldn’t mind interacting with, for example the local cupcake bakery, but even there interacting needs to be more social than anything. I don’t think her atypical. I think Facebook runs a grave risk of losing their core users if client acquisition becomes the standard operating mode there.
December 11, 2012
So which author avatar is the people’s favorite?
Yesterday I promised to share the large scale (1500 responses) survey results as to which author avatar consumers would pick from amongst the local search results when they were asked: If you were selecting a lawyer based on these images, which would you select?
Surprised? I admit I was initially. The white, elderly looking republican type won and won by a statistically significant margin amongst the sample of the ~1300 responses used in the weighted results.
Which attributes caused Mr Old Republican to be more appealing? Was it gravitas? Age? Clothing? Shot distance? Colors? Facial expression?
You can find the complete results of the author avatar survey here. These results will allow you do your own faceted analysis of the data by various demographic criteria and you might want to do so prior to coming to any conclusions. Minimally before you go off and use aging software, change your tie color and redo your photograph read on for insights from Cyrus, AJ Kohn and Matt McGee…
December 10, 2012
What makes for a good Author photo in the Local results?
Author photos are increasingly showing in Google’s local search results. Since first appearing in local results in February of this year, author photos have slowly and steadily increased in frequency. In most markets you may only see one author photo in the local results but in some markets a preponderance of results display them. This blended result from a legal search in the Orlando market, with its variety of images, put the question front and center as to what makes for a good avatar in local results.
The interesting variety in the array of photos in this particular search result – some old, some young, no women, bordered, without borders, bright colors, muted colors, looking left, looking right – immediately elevated for me the idea that click through rates AND conversions would in all likelihood be influenced by differences in these photos. In looking at the results perviously, I had encouraged my client, Moses and Rooth Attorneys at Law, to use an open, friendly close up photograph. But after showing these results to several people I realized it likely that there was more to avatar photo preferences than met the eye. And that the role of an author photo in local might be different than in general search results.
I wanted to better understand the issues with these photos so I embarked on an effort to learn how other experts might address the situation and how consumers might evaluate these photos. I invited Cyrus Shepard, who has done thorough testing of his own author photo, AJ Kohn who has written extensively about authorship and Matt McGee, an editor at MarketingLand that has written broadly about social (and who has the best avatar of all time), to give their opinions as to which of these photos were most effective and why.
The second prong of my effort to understand how these images might influence results was to create a consumer survey using the Google survey tool to ask 1500 adult internet users the question: If you were selecting a lawyer based on these images, which would you select? The results of the survey with comments from Cyrus, AJ and Matt will be published in the very near future.
My goal in doing this exercise was not to profile the ideal avatar photo but to start a conversation to get myself and others thinking about what questions we should ask when creating these photos, how might the role of avatar photos for local differ than that of regular author photos and how to get started advising a client as to the direction they should take. In other words, what is a good starting point for your local author image.
I gave Cyrus, Matt and AJ the following charge:
1) Which avatars in the above search result do you prefer and why?
2) What makes for a good avatar. Are there design principles or other general guidance to use when creating one?
3) I am going to do a Google survey and see what consumers say about this specific group of photos
4) And then show you the results of the consumer survey so you can comment and add additional insights
Before I share the initial, pre survey impressions of Cyrus, AJ and Matt with you, take a moment to examine the avatars yourself and decide which ones you like best, which ones you think would perform best in the real world and why…..
December 6, 2012
Ol’ Eagle Eye, Matt Gregory, caught a change that I had anticipated. The Local OneBox has been upgraded to the same format as the other OneBox results. The Onebox display, in general, was upgraded earlier in the week in the week to match the mobile display. Note that the user now needs to click into the photo to see more. Whether part of the change or not, fewer review sites are now showing as well.