Understanding Google My Business & Local Search
An Updated List of Apple Business Listing Data Providers
Interested in who provides business listing data to Apple Maps? With rollout of iOS 9 Apple is becoming ever more important in local search.
This fact struck home early this year when a major theme park contacted me and said that people were piling up at their service entrance instead of their front gate. Turned out it was a routing issue on Apple Maps and surprisingly Apple was able to fix the issue within 24 hours. It did point out the need to have accurate POI information in Apple Maps
They source their data from many more sources than Google and the list is long. In fact I think that currently in the US alone they are likely sourcing data from 18 firms. Head over to Local U for the complete read:
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