Local Searchers Hunt for Ideas, Not Categories – Brian Wool, ClickZ
In recent weeks, bloggers and others have discussed how consumers are adopting a new way to use local search engines, Internet Yellow Pages (IYPs), and local directories. Actually, it’s not so much how consumers use local search products but how their search queries are adapting to the changing landscape brought about by technology.
One such interesting blog post by Jennifer Osborne discusses how millennials, the generation born from roughly 1980 to 1995, no longer think in terms of categories like previous generations. This is no small observation, considering there are about as many millennials as baby boomers. Marketers who don’t understand millennials may be turning off a large segment of their audience.
Microhoo vs. Google: The Battle for Audience andÂ Keystrokes – Tim Cohn, SrcreenWerk
Google homes in on revenues from phones – Maija Palmer and Paul Taylor in Barcelona
Google on Wednesday said it had seen 50 times more searches on Appleâ€˜s iPhone than any other mobile handset, adding weight to the groupâ€™s confidence at being able to generate significant revenues from the mobile internet.Â
Panelists Express Mystification about the iPhone – Greg Sterling, LocalMobileSearch
The overall sense of the panel conveyed in the article is that the various mobile executives speaking were unable to see a practical path to a better user experience and/or more usage of the mobile Internet by consumers until they got there (cost of data plans is an issue that was raised as well).Â