Last week I interviewed a lawyer from LA that had been banned from Maps for multiple listings with invented addresses. I followed up with some examples of the Mapspam that were dominating the Local OneBoxes in the legal and plastic surgery industries in Southern California.
Matt Cutts & Maps Guide Jen responded that this type of Mapspam should and would be penalized. The good news was that over the last week, Google took down most of the reported examples (although the brain injured lawyer Los Angeles mapspam still returns an authoritative Local OneBox…maybe Google finds it as funny as I do).
However, Google’s hand editing of the index is not really a cure for these types of abuses. I realized that Los Angeles was a multilingual town. Our Hispanic brethren might have just been experiencing the same kinds of Lawyer Mapspam if Google had not been thorough in their cleansing efforts.Â
My search for Abogados de Inmigracion Los Angeles turned up this Authoritative OneBox:
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Just today in the Google Maps for Business Group there was a posting from Helen in Spain that indicated Google was preventing multiple listings at one address even for legitimate multi-lingual reasons. Was the OneBox above a legitimate listing or was it just the tip of the proverbial Mapspam iceberg?