My son just got his progress report in school and I am proud to say that he got very good grades. It wasn’t always that way, and in fact last year he spent most of the time either on restrictions or with extra chores. He has grown up a lot over the past 6 months and I have to give him credit. It seemed as if I was going to struggle with him for his whole high school career as he “lost” one homework assignment after the next or only “remembered” to finish half of the assignment. I guess there is hope for him after all. In fact more than hope. I am incredibly proud of him.
I am not so sanguine about Google’s chances in fighting mapspam. But it is that time of year so I thought I would offer up a grade.
Some 45 or so unsuspecting floral businesses and a number of other national chain locations had revenue diverted (stolen?) when their unclaimed listings were modified via community edits to redirect to an affiliate fulfillment house. One florist, in a large market that I spoke with, noted that his revenue was down 30% for the several weeks that he fell victim to the attack.
That is a large number and it had to hurt. He finally, with the help of Google, regained control of his listing, reappeared in the 10-Pack and all was good. Google, while not preventing the attack, did respond to his pleas in the group and elsewhere.
The trail of the hijackers though was quite clear. A few “community editors” did most of the dirty work of changing the florists, car rental agencies and hotels to their benefit. Google’s community edit system, while woefully insecure, does leave a large footprint. Without the right tools, it takes hours to ferret out the culprits, but their deeds are there for the world to see. With the right tools, it would have taken but a few minutes to track them down and delete their handiwork.
So in determining Google’s grade, with the help of some florists, I went back to review listings that were hijacked and determine their status. Google, for reasons only they know, has not changed many hijacked listings back to the original owners.
Continue reading Google Map’s spam fighting efforts- if graded?
Svetlana Gladkova of profy.com had an interesting piece on ShopSavvy, one of the first and most popular Android Apps downloadable from the Android Market. She noted that despite some roll out difficulties that by 2 p.m. ShopSavvy had 3096 installs and 3033 users actively scanning barcodes (97% usage rate)and usage was growing 20% an hour based on their server loads.
Basically what ShopSavvy does is helping you find the best deals for a product you consider buying – both online and offline.
A user simply scans the barcode of the product using the camera of an Android-powered phone (for now it is T-Mobile G1 only, obviously) and the application will start scanning available pricing information. Once the scanning is done, the user gets information from both online stores and from nearby local stores (using the GPS functionality).
Right from the application you can either visit the website of an online store selling the product you are interested in while for a local store you can easily dial their phone number or view a map to get the directions. What’s more, you can even track the products you are interested in for the best possible bargains by setting alerts for ShopSavvy to notify you when the product makes an appearance in a store for a desired price
ShopSavvy is an example of real time online research and buying off-line (or not). It is a product that in some ways may redefine price shopping. Its rapid uptake among new users of the G1 indicates a strong consumer interest in the service. The test of the software is whether consumers adopt a new shopping behavior over the long term. Like Frank Fuch’s example of the cell phone as digital ticket, it demonstrates the integration of mobile devices into the fabric of our everyday lives and points to an interesting future indeed.
How does ShopSavvy make money on this?
Here is a video that shows how ShopSavvy works:
Continue reading ShopSavvy: ROBO in Real time for Android
Wikipedia defines an Ambulance Chaser thusly:
Ambulance chaser is a derogatory phrase sometimes used to describe a trial lawyer who specializes in representing accident victims. It typically refers to attorneys who solicit business (sometimes called barratry) from accident victims or their families at the scene of an accident or disaster (or immediately thereafter). In the United States, such conduct violates Rule 7.3 of the American Bar Association Model Rules of Professional Conduct.
A poster (the ever voluble panzermike) in Google’s Report Mapspam thread in Google Groups reports lawyers changing their business names to take advantage of the recent Chatsworth Metrolink accident where 25 died.
Here is a guy who has a fake business name and more than one address (PO Box none the less) to dominate one box for recent Chatsworth metrolink accident. Violates at least two maps rules.
I have noticed that almost every law firm in LA that ranks in Maps is now using fake business names and Maps is doing nothing to enforce their own NEW rules.
Local business results for Metrolink accident lawyers near Los Angeles, CA
Cliff Blackman Train Accident Lawyer
2029 Century Park East, 14th Floor, Los Angeles – (866) 692-8127
Directions, hours, and more »
Cliff Blackman Train Accident Lawyer
P.O. Box 345, Glendale – (800) 975-2993
Directions, hours, and more »
More results near Los Angeles, CA »
It would appear that Google Maps has placed itself squarely in the midst of this shady world of hawking marginal services to the unsuspecting. Like the HIV Mapspam, this type of bottom feeding facilitated by Google Maps, needs much tighter controls. Welcome to the snake oil salesman of the new millenium marketing their wares in the ether.
Greg Sterling reports on SEL that the G1 Arrives, So Does Android Market. It marks the second inning in the game of mobile search uptake and promises to open up the market for end users and developers. These are exciting times for mobile search. The development of powerful hand held mobile computing devices with a choice of software, like the iPhone and the G1, will put that power into the hands of many, many users.
Of more interest to me though, is the difference in philosophy between the Apple Apps Store and the Android Market and how that will impact uptake. Google’s choice is for a totally open market place while Apple’s is for a more controlled user experience. Greg notes: ..unlike Apple, there will be no quality control in the Android Market other than the community, which will be able to rate/review the apps.
This openness in the Android Market is much like Google’s approach to local listings. They have faith that the market will self manage or if it doesn’t that the benefits (to them) outweigh the downsides. Markets, as we have seen recently, are not totally rational.
That certainly seems to be the case in the Local Listing arena where greed overwhelms the common space making many search listings almost useless. When money is involved and there is little accountability, we humans have an amazing propensity to “game” the system. Once the profit opportunities become apparent in the Android Market, given its openness, much the same is likely to happen. It will be exciting to watch and frustrating to be a part of.
What do you think Android MarketSpam will look like?
In late September, Google Maps rolled our Map.Google.com/Vote to provide a single source of voting information for every location within the United States. However, two critical pieces of the voter information program, polling location and directions, were promised for a mid-October rollout.
The polling information is now live in Maps, and the Voting Maplet. Google is also making this data available via a separate Polling Location API, that they are releasing to select partners for this election cycle. In the future Google would make this available to all users, but noted that they aren’t yet ready to open the API up to the world at large. You can read Google’s announcement here.
How the polling location query deals with address ambiguity is interesting. On this query where the city was left off it offered up the following:
Continue reading Google Maps: Polling location information goes live
Verticalized mobile search wins over horizontal mobile search – Dev Khare, devkhare.com
Since (2005/6), I think Google and Yahoo! have cemented their lead in the horizontal mobile search space and Nokia has appeared as a strong contender, especially outside the US with its D2C strategy. Google and Yahoo! have been duking it out across the world for mobile operator on-deck deals witness Yahoo’s Telefonica deal and Google’s NTT DoCoMo deal. I don’t know the exact numbers but I believe live/automated paid directory assistance (which is also mobile search in a broader sense) offered by the mobile operators has also suffered at the hands of mobile local search, mobile horizontal search and free directory assistance – I have heard second-hand rumors that free directory assistance might have taken 5-7% of share away from paid directory assistance.
Many of the mobile search companies have added a greater emphasis on mobile advertising; mobile search has broadened out to include local search (especially with the popularity of GPS-enabled mobile devices), controlled search (searching for media/content in your phone’s file system), and voice search; and verticalized mobile search has gained prominence.
So will the future bring the dominance of horizontal mobile search or will verticalized search continue to hold its own? How will mobile search evolve different in carrier-controlled markets (e.g. US) versus more open markets? What modes of search will dominate (browser, client, SMS, voice, in-car)? What effect will the iPhone/Android have on mobile search? Does the online model of ads alongside mobile search results work in a mobile setting?
Apple announced quarterly iPhone sales that surpassed those of BlackBerry maker Research in Motion by nearly a million and a half units or 25%: nearly 6.9 million iPhones versus 5.4 million BlackBerry units in the third calendar quarter of 2008. Apple has become the third larger cell phone manufacture by volume and at least according to Jobs, is happy with one model for now.
When asked why Apple only has one product offering in the vast smartphone market and what further opportunities for innovation or “other market opportunities within that market” Apple might have, Jobs replied, “I wasn’t alive then, but from everything I’ve heard, Babe Ruth only had one home run. He just kept hitting it over and over again.
“I think that the traditional game in the phone market has been to produce a voice phone in a hundred different varieties. But as software starts to become the differentiating technology of this product category, I think that people are going to find that a hundred variations presented to a software developer is not very enticing. And most of the competitors in this phone business do not really have much experience in a software platform business.”
“So we’re extremely comfortable with our product strategy going forward, and we approach it as a software platform company, which is pretty different than most of our competitors.”
Introducing the Gears Geolocation API for all laptop WiFi users – Charles Wiles, Product Manager, Google Mobile Team
Accurate, geolocation is rapidly becoming available on a broad range of mobile and desktop devices. The ability to know where a user is physically located within 200m accuracy portends a change in both what and how local content is delivered.
When we originally proposed the Gears Geolocation API our goal was to make it easy for developers to deliver location enabled web sites on mobile phones. However we realized laptop users would benefit from location enabled web sites too. Today we are adding WiFi signals to the Geolocation API so that laptop users can benefit from location enabled web sites for the first time and mobile users from the increased accuracy. And because the Geolocation API is the same for developers in both desktop and mobile browsers you can even use the same code on both platforms!
In Chrome and Android, with Gears built in, you can deliver a location enabled web site without requiring your users to install a plug-in, but in other browsers they will need to go through a simple plug-in install process. We also submitted a simplified version of the Geolocation API as a WC3 specification and the upcoming Firefox 3.1 plans to support the W3C version directly. The Gears Geolocation API is completely free to developers and users through the default Google location provider.
New KML Interactive Sampler – Roman Nurik, Google Geo APIs Team, googlegeodevelopers.blogspot.com
For those of you wanting to dig a bit deeper into KML…
To the 99.9% of us who don’t know everything there is to know about KML, and have been looking for a way to explore this curious littlelanguage, I present a new learning and exploration tool called the KML Interactive Sampler. One caveat, though — since the sampler uses the Earth Browser Plug-in and API, the Earth view will currently only work on Windows.
Mac folks… be patient, a seriously awesome Mac version of the plugin is in the works!
Search Engines are Re-Shaping Hotel Booking Funnels – Emeka Ajene, .compete.com
Aided by the work of search engine optimization and marketing specialists, hotel shoppers who input certain brand and location keywords into Google and other search engines often land on hotel property pages. These consumers bypass the top of the traditional hotel conversion funnel (the homepage and search results pages) and the marketing, loyalty, “brand experience” and core value messaging that occurs therein. Moreover, these shoppers interact first with hotel property pages that are often not optimized to serve as the brand’s point of introduction to the user.
As one measure of the prevalence of this behavior, Compete examined the percentage of Google-referred unique visitor traffic to hotel property pages at 6 hotel supplier sites since January 2007. It is first apparent that there is a relatively steep upwards trend through the 20 month period for most sites tracked. In August 2008, among these sites, 27% of hotel property page traffic came immediately from Google on average, up from 18% in January 2007. In addition, during this same time period, hotel property page traffic among these sites is up 28%. Thus, not only is the percentage of Google (and other search) referred unique visitor traffic to hotel property pages increasing but the number of unique visitors viewing hotel property pages is increasing as well.
Where Will Android Go Next? – Om Malik, GigaOm
When it comes to its new mobile operating system, Android, Google’s dreams go beyond just mobile phones. Indeed, the company is hoping that the open-source version of the software will eventually find its way into a panoply of devices.
iPod Touch serves as a flight ticket – a real e-ticket – Frank Fuchs, Locally Type
Frank covers his first experience with using his portable mobile device for e-ticketing. It works and and the counter attendant was able to scan the ticket directly from his iPod screen.
A Look at Google’s First Phone – David Pogue, NY Times
The new G1 from T-Mobile brings the promise of truly open mobile computing with full browsing capability to the cell phone. The logic of a cell phone purchase, however, is made more difficult by the awkward dance between the hardware, software & provider. It is never an easy decision and Pogue’s review of the new T-Mobile Android based G phone points out why.
The Android software looks, feels and works a lot like the iPhone’s. Not as consistent or as attractive, but smartly designed and, for version 1.0, surprisingly complete. In any case, it’s polished enough to give Windows Mobile an inferiority complex the size of Australia; let’s hope Microsoft has a good therapist.
So there’s your G1 report card: software, A-. Phone, B-. Network, C.
InfoUSA, Urban Mapping announce custom local search product – Christopher Hosford, BtoBOnline
Through a custom integration agreement, infoUSA customers can link business listings with contextually relevant neighborhood information from Urban Mapping’s database of more than 60,000 U.S. neighborhoods in more than 2,700 cities and towns.
The companies said such enhanced geo-location search capabilities would allow for more precise advertising and higher conversions.
SBB trains live on www.swisstrains.ch – Robert, SwissTrains.ch
Take a look at what Google’s Jonathan Rosenberg thinks the future of Mapping looks like.
From the Q3 Earnings Call: One other thing I would actually suggest you try one of the coolest maps applications I saw. Go to swisstrains.ch to see the precision of Swiss trains in real-time and you will actually get a visceral sense of what it is going to be like for people when all of this stuff works on their browsers and works in mobile devices.
Details Emerge about Motorola’s Android Phone – Greg Sterling
Indeed, notwithstanding the built-in social networking elements, price may be a more effective differentiator for the Motorola Android phone. If there is price competition among the various Android vendors, how might that affect BlackBerry and the iPhone? Both have some insulation against price competition: BlackBerry owns the enterprise market today and the iPhone the high-end consumer market. Yet both could be forced to respond if multiple Android handsets are priced closer to $100 than $200.
And the more prices come down for smartphones, the more that segment of the market will grow. Three of the top five selling phones in the US are smartphones (two BlackBerry phones and the iPhone). That in turn benefits the mobile Internet as we’ve repeatedly seen:
Google’s Q3 Earnings call took place yesterday and here is the full transcript of the call.
For your convenience I have extracted those comments that relate to Maps, Local and Local Mobile. There are a number of juicy nuggets and it is worth the read:
Geo-Mobile another core component and new opportunity for us geographically relevant in location based advertising is valuable to users in our view, who are working, developing advertising products that match ads to geographic data. We think that is a big opportunity for us.
First of all, this quarter we significantly increased the size of our index. To put this in perspective now, every four hours we index the same amount of information that is equivalent to the entire US Library of Congress. I would encourage you, by the way, how can you see this? I encourage you to search for information that might not have that many references about on the web, whether it is a neighbor or local place, something like that, and just to see how much more information we have been able to put on the index.
We also have continue to take our other corpuses that are not just web pages, things such as books and videos, and we continue to blend more and more of those into the first page of results, across all of our domains. The numbers of these blended results has increased significantly over the past quarter. I would encourage you to try searching, for example, for Michael Phelps. You will see video of swimming and whatnot.
We have also been investing a lot in geographic and local information and I am sure many or all of you have used Google Maps and Google Earth. They are really big monetization opportunity because they are such a local searches and there are many local businesses. Now we have been able to expand just a data available there, so we can provide a better end user experience by launching Map Maker to over 100 additional countries. This is our product of lets end users create and edit the maps for their own countries and regions and by doing so the users have already added over 50,000 kilometers of roads and 75,000 business listings.
I should mention that an increasing percentage of our local search queries now deliver user generated maps content. We have launched Street View in Japan and Australia, and we saw significant increases in usage there. Of course free tune as now available on BlackBerries, and many Java enabled phones in addition to the other phones that already had it. It can be pretty handy, you know, when you do a search for now business or store, restaurants something like that, you can just click on the Street View and see what it actually looks like and make sure that is the place you want to go.
Like John Kerry in 2004, Google seems to have lost Ohio. Although this time, rather than being due to political operatives or electronic voting machines, the issues seem to lie with some new bug in the Local Business Center.
A reader, whose daily livelihood depends on the Local Business Center and who was recently spotted with bald spots where her hair had been pulled out, sent in this screen shot: