Over the past six months we have seen numerous tests in the pack display. Today we are seeing a widespread (re) appearance of the snack pack type display that shows images instead of the click to call icon. (H/T to Zachary Palmer of Divot Agency in Seattle who pointed this out on G+)
Previously this display was exclusive to restaurants and hotels but today (anyways) is being seen across most types of retail and service industry results. Although NOT on lawyers or doctors.
We have seen this style before (see this 1/17 screenshot) but the rollout today seems more broad based. A test? The new normal?
The imagery persists across the local finder requiring at least two clicks in to get to driving directions or click to call….. the rabbit hole appears to be getting ever deeper.
Here is a comparable screen shot taken last week that shows the same search result and comparable screen : Continue reading Google 3 Local Pack – New Display – Test or Rollout?