Today on NPR’s morning edition they aired a nearly 4 minute piece about a chef that has built a loyal, local following from his truck using Twitter.
On a recent evening, hundreds of people stood in line in L.A.’s Little Tokyo neighborhood to try the much-heralded tacos. Chuck Chun, who drove in from Orange County, waited an hour and a half to place his order for $26 worth of food.
Chun found the truck with the help of a tool that has become the necessity of any serious foodie these days — a Twitter account.
“You’ve got to go on Twitter to get the most up-to-date news on what kind of specials they have that day or where they are,” Chun explains. “They actually got here late — that’s what they announced on their Twitter.”
It’s so 2009: Customers instantly know where the truck is, even if actually getting the food takes hours.
Mario Duarte also located the truck using Twitter……
[Choi] credits a large degree of Kogi’s success to hiring a new-media consultant who helped spread the word of Kogi virally.
“As a chef, I always think it’s the food, but I think without Twitter it wouldn’t be anything,” Choi says, “because I could have made these tacos, but I would have had no one to sell them to.”
Kogi not only has over 8,000 followers on Twitter, it has customers so loyal they’ve created YouTube tributes and a song (“Ode to Kogi”) on MySpace.