Tips to help Google users find and connect with your business

Flow Chart of a Google Cluster technology in Local
Maps Google has been somewhat more forward facing of late. They rolled out the data rich Dashboard accompanied by a strong PR push in the technical, business and mainstream media. They have been dribbling out tidbits as to how Maps function (see the diagram to right) and are being somewhat more forthright on the forums as to what works and what doesn’t.

One realizes after watching Google that their communication is no accident and is very controlled. Information doesn’t flow freely about Maps and given the lack of a Maps Guide with the public presence of a Matt Cutts, it comes from many different angles; the forums, blog announcements, the help docs, rare interviews etc. etc

The recently highlighted Tips to help Google users find and connect with your business is consistent with this communication pattern. It is a understated and a tantalizingly insubstantial document that deserves a careful read. Two tidbits that were of interest to me (bold are mine):

 Choose the most appropriate, specific categories for your business.
  • Don’t be afraid to choose specific categories instead of broad ones. The important thing is that the categories are accurate and describe your business well. Google’s search algorithm makes sure that users looking for “Book Stores” will see businesses in more specific categories like “Used Book Stores,” “Comic Book Stores,” and “Rare Book Stores” too.
 Establish a strong, accurate presence on the web.
  • Encourage customers to review your business or to blog about it. Google uses these to improve search results too.

Flagged (and not) Waiting for Content Check

The Local Business Center status of being Flagged Waiting for content check is one that generates the most posts in the Google Help Forums.

Google has never clearly defined all of the situations that precipitate the message. The technique of line by line and word by word removal of the content and then resaving your listing usually allows one to figure out which word or field is the offending one. The flag may also be triggered by a bug or field limitation. It is known that too many CAPS, the use of the word Google, a url to Google sites, sexual, racsist or hateful language trigger the filter. Until now, it was not known that there were industry specific phrases that might trigger it as well. To further complicate the situation Google has individually made legitimate exceptions via the tortuous path of the forums.

This post in the Help Groups though highlights the process and problems with the status code as well as some of the bigger issues that Google confronts in creating a local index and their awareness of the issues.

I spied it last night at midnight, forwarded it to PureSheer who responded. His response then precipitated a near immediate and unusually forthright response from Google. This post captures all of the themes of Maps in a nutshell; the immature status of the LBC, some of the issues that trigger the Flagged message, the forum based support issues, the difficulties of legitimate business functioning in a spammy Maps world and Google’s work to harness the beast they have unleashed…

 

Google Help > Maps > Discussions > Problems and Errors > My account ws flagged for the phrase “mobile locksmith service”

 Question: My account ws flagged for the phrase “mobile locksmith service” Remove abuse

aaaprolocksmith 

Level 1
6/24/09
I opened up an account, brick and mortar local location, local service area, locksmith service in Nashville. The account wsa flagged and so I started stripping out keywords and categories until it was changed to “awaiting next update,” which means the content was approved. Then I added back the one category “24/7 mobile locksmith,” and the account was again flagged. I took out “24/7,” I took out “mobile,” I took out “locksmith,” I stripped that account to the bare bones and had to finally change the name before it again went back to being “awaiting next update.”
   What is so bad about “24/7 mobile locksmith service”

All answers

Puresheer 

Level 1
4:48 AM
 Mike CH (Google Employee) says this answers the question:

@aaaprolocksmith

This term “Mobile  Locksmith” was one of the firsts that Google blocked/ flagged while one using it. The reason- spammers! 1. you can thanks Usafe (see first reference below) that spammed Gmaps very strongly with this term in their categories & additional titles to their listings. 2. you can also thank the mega spammers from Florida (or wherever they are from) about the wide use they made with this term in ALL USA & Canada (see second reference below- Organic results, see all the first pages – most of them belong to the same spammy company). BTW- the term Emergency Locksmith is starting to be flagged as well; that happened in the last week.

My suggestion- don’t use  the flagged terms; the Locksmith industry is under the spot light & you don’t want Google to investigate your listing more than they are doing now (for Locksmiths).

 If this is the only ‘bump’ you encountered with Google in the Locksmith field- you are in a good position!

References:
[1]
maps.google.com
[2]
www.google.com
Do you think this answers the question?  Report abuse
Mike CH 

Google Employee
4:58 AM
Puresheer has it right. Try the query [locksmiths in new york] if you want to see something truly sad. We’re cleaning this up and appreciate your patience whilst we try and restore some sanity to the world of locksmiths-on-Google-Maps.
Do you think this answers the question?  Report abuse

The takeaways?
Continue reading Flagged (and not) Waiting for Content Check

Local Links of Interest

Google No Longer Accepts Emergency Data Reports – Miriam Ellis Solas Web Design

Miriam responds to Google’s apparent lack of support for emergency listing accuracy in Maps.

The Guide to Canadian Citations for Local Search – David Mihm, Mihmorandum

An excellent resource for anyone living north of THE border that is managing a local listing.

Geo-Targeting Patents – David Harry, Huomah SEO Dojo

They have put together a great database of search related patents in pdf form. The geo targeted patents in one sport are a great resource.

Google Maps Desperation: What advice would you give?

I post in the Google Maps Help forums and regularly receive emails from other forum readers. I received this one yesterday asking for advice. 

Hi Mike,
I wanted to thank you for your contributions to the various, un-centralized (Mapspam) threads on Google about this topic. In a way, it seems like you are the only one reading the complaints!

I won’t bore you with the details, but I am another small business owner suffering because of a google-map manipulator/spammer. I have read your blog, and thank you for writing it.

Do you have any advice for getting Google to pay attention to the spam reports I have been sending in? At this point, my business is providing the only paycheck for my family of four, and the spammers are driving us out of business.

Thanks in advance for any help you could offer,

Laurel (bellastella)
Portland, OR

 

Besides Self-immolation in front of the Google’s Headquarters, what advice would you give her to get Google to pay attention?

Why does Google Have the Maps Support Forums?

Total postings Jan 21 - June 20 by Maps GroupMiriam Ellis has anecdotally documented the frustration that business users feel with Google once they arrive at the Maps Help Forum. The incredulity that smb’s have at Google’s apparent lack of customer support is summed up in these few quotes (amongst the 65 or so that Miriam has documented):

– Google really likes to keep their Customer Service phone number on lock
– If my business’ customer service was anything like Google’s, we’d have been out of business long ago!

Miriam herself asks: Like the small sampling of bewildered, frustrated and angry people, above, I am left wondering why Google builds applications for the use of local business owners – indeed, that end up ruling the lives of local business owners – and then hides from these people. Why build products for the world if you don’t want any involvement with its people?

My opinion? For Google the Maps Help Forums are not a customer support vehicle. That has become obvious as the staff presence there is at best sporadic and at worst might be viewed as a sinister programming of a Pavlovian response. As I pointed out in an earlier article, there are some indications that customer support on Maps from Google might actually be declining. Google clearly knows how to provide customer service and has done so within the AdWords group. Them not providing customer service even in the limited environment of the forums is a conscious choice on their part. So why have forums at all you ask?

The answer? Continue reading Why does Google Have the Maps Support Forums?

Is Google Maps Reducing Customer Support?

Recently there was a posting in Google’s forum where a large hospital facility was asking for help with claiming and verifying their records in Google Maps. They had a phone system that wouldn’t allow phone verification and the post cards either didn’t arrive or were lost in their internal mail system. Google’s Employee Joel responded with this unsatisfying answer:

I understand this is difficult. Here’s my advice –  If you want to individually verify, the best course of action is to check your mail system and make sure the mail doesn’t get lost (not a very satisfying answer, I know, but it’s the best solution with mail problems). Alternatively, you may want to try submitting a bulk feed with the corrected information.

Late last year when Miriam Ellis of the Solas Web Design noted the great difficulty she had with emergency health numbers in Google Maps, Google’s Maps Guide Jen responded:

I understand that the main concern expressed is that the repercussions for incorrect information on hospital listings is much greater than that of non-emergency service businesses. We completely agree with this. In fact, we allow hospital and medical service listings to be edited partly for the reasons that you’ve expressed (outdated or misdirected information). Community edits for these listings come under great scrutiny. Our contact options in the help center http://maps.google.com/support/bin/request.py?contact_type=contact_policy allows users to tell us specifically when emergency service, shelter, and other hospital data is incorrect, and we aim to resolve these within 48 hours. While it’s not possible for us to go through every single hospital listing in our index, we do our best to ensure the accuracy of major listings.

The form that Maps Guide Jen mentions has now been removed. A customer service that Google once provided to attempt to reconcile the phone numbers of emergency care and health services has been removed. The question one has to ask is why? One can postulate all sorts of intentions about Google’s behaviors but at the core, one has to assume that they are rational and not crazy.

Why would they actually reduce their commitment to getting at least emergency numbers as accurate as possible?
-Is the task impossible?
-Is it too expensive?
-Does it open Google up to liability?
-Does it set a standard that they have no desire to generally apply?

Regardless, it does communicate to the world that pin point accuracy is not Google’s goal with Maps. It seems that “good enough” is their objective.

Google: Google Voice Coming Soon

voice-logoGoogle Voice is a tool that every small business start up, working professional and high school student are likely to lust after. It is phone and voice management app that Google aquired from Grand Central that provides a single unified number and interface for all of your phone numbers, conference calls & voice messaging. It allows all of your various phone numbers, including sms, to be consolidated into a single number with intelligent routing. The list of features is impressive and those using it sing its praises.

There has been a fair bit of recent chatter on-line about when Google was introducing Google Voice. ReadWriteWeb reports that Google has recently acquired 1 million phone numbers for allocation and Gizmodo reports of a developer noting its release was imminent.

Google is apparently confirming these suspicions. Here is what Google Voice Help says:

Google Voice is currently available for GrandCentral users only, but will be open to new users soon. In the meantime, please leave us your email address and we’ll notify you as soon as Google Voice becomes available. To learn more about Google Voice, check out our feature videos.

When can I sign up?
We expect to have the service ready for new users in a matter of weeks, and are focused on opening it as soon as possible.

What if I reserved a number on the GrandCentral site before?
We will be emailing you when Google Voice is open to the public to sign up for the service.

How much does it cost?
The service is free.

What do I do if I am already a GrandCentral user?
Over the next few days, instructions will appear at the top of your inbox on how to upgrade your GrandCentral account to Google Voice. Thanks for your patience.

If you have not yet done so, you should visit Google and asked to be notified when the service is released.

Google Earth Add Hi Res Images from Tehran

Google Lat Long Blog announced the availability of hi res images from Tehran, Iran for use in Google Earth:

Many of you have been letting us know through Tweets, emails, blog posts, message boards, and even an online petition that you’re very interested in seeing recent satellite imagery of Tehran. Well, we’ve heard your requests and over the past few days have been working with our satellite imagery partner GeoEye to make this possible. We just received updated satellite imagery of Tehran, taken on Thursday the 18th at approximatly 11:18am local time. Below are some screenshots the updated imagery, you can view the entire image in Google Earth with this KML file.

 

 

The images above were taken from GeoEye’s IKONOS satellite, which images at roughly 1-meter per pixel. We are continuing to work with GeoEye to see if we can provide a higher resolution update from the GeoEye-1 satellite, which would be at 0.5-meters per pixel, but this is subject to weather constraints. We’d like to thank GeoEye for making this imagery available to us and to thank our users for their advocacy.

Local and Augmented Reality

Augmented reality (via Greg Sterling) is moving from the area of research and into reality. Layar is releasing an augmented reality browser. From their web site:

The World’s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows you what is around you by displaying real time digital information on top of reality though the camera of the mobile phone.

Layar will be available for the T-Mobile G1, HTC Magic and other Android phones in Android Market before July 1st 2009.

How do you use Layar?

By holding the phone in front of you like a camera information is displayed on top of the camera display view.

For all points of interest which are displayed on the screen, information is shown at the bottom of the screen.

This is the ultimate “local” technology as reality and the interface are intimately tied together. As Greg points out this type of system needs the data to provide value and in some arenas that may be a ways off. But it is not hard to imagine it working now with Trulia type information or Google’s business listings in a real time Streetview type environment. To get an idea of how this will play out on your mobile computer (ie your phone) watch this video.

Google Maps: Spammers find a way

The Google Local Business Center has a number of limits that it imposes on mere mortals and small business people. For example you can only legitimately have 5 categories. Another is that the description of your business can only contain 200 characters (about 30 words).

One then has to marvel at the craftiness of the spammers that manage to overcome these limits, one way or another. In this example of Toronto Locksmith Spam (sent along by PureShear) this “business owner” managed to fit 5609 characters under the details tab by keyword stuffing the Additional Details fields in the LBC ad nauseum. That amounts to 787 more words than is seen in the typical listing as most listers don’t add very many Additional Details.

The spammer managed to secure a 3rd place listing in the very spammy Toronto Locksmith 10 Pack results with but one citation. Clearly, in any category where the spammers are currently operating, an honest lister doesn’t have a chance.

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