The newest Places Quality guidelines include a number of significant changes.
In this update Google has not just added new rules but has removed a few specific guidelines from the previous set. A significant one that was noted by Linda Buquet was the removal of the following phrase in regards to content used in the description and the custom attribute fields: This type of content should never appear in your business’s title, address or category fields. It won’t be missed as it was a nearly impossible guideline to comply with.
Google is formally embracing an idea that was previously accepted by them of allowing creation of one listing per practitioner, and one listing for the office. They are also making their clearest statement yet about virtual businesses and their relationship to Places: Only businesses that make in-person contact with customers qualify for a Google Places listing.
Besides the obvious ban on the common use of Tag lines in a business name and the ban on the use of keyword information in the address field, the biggest changes and ones that will be hard to comply with, (and interesting to see how it is enforced) are the changes on categorization.
Here is a comparison of the previously published guidelines to the new ones on a line by line basis to help better understand these changes. I have italicized the differences in both directions if a significant rule was removed from the older guidelines. Continue reading Google Places Quality Guidelines Comparison