Google Answers Some Local Listing Ad Questions

Picture 19The newly announced Local listing ads are starting to appear on a limited basis in the wilds of San Francisco. David Mihm, the talented Local Search Expert, and I submitted a number of questions about this new trial to Google.

What will the range of prices be for a given market and category?
Will the pricing be transparent to all, across all markets?

Regarding your pricing questions:
Since various industries have different levels of saturation and search popularity by business category and location, those are the factors upon which we decided to base our variable flat fees. Part of this beta is testing the pricing structure and trying to find a good balance between advertiser ROI and flat fees. That being the case, please understand that we’re not able to share the range of flat fees.

Will the business be allowed to advertise in more than 1 category?

Picture 20Regarding your category questions:
We’re only announcing an initial version of the beta at this time, so advertisers are currently only able to choose one category. As we continue to develop this product, this may change. Ad placement per category is currently determined on a rotating basis. However, we’re constantly testing new ad formats and placements, and we may make changes and refinements to our current experiment in the future.

How long is the test period?

Regarding your rollout questions:
As you know, Local Listing Ads are currently only available to businesses located in San Francisco and San Diego. There is no set testing period for gathering feedback and data, but we can’t speculate on future product development or roll out.

Will these ads get a set amount of “square footage” on the screen, or will they push national advertisers’ standard Adwords largely off the page for geo?
Will the price have a relationship to the adwords pricing and will that relationship be transparent?

Picture 21Regarding your placement questions:
Local Listing Ads may appear either above the organic search results or on the right hand side of Google.com, or in the left panel of Google Maps. When they appear above the organic search results on Google.com, up to 4 ads may be shown. When they appear on the right hand side on Google.com, up to 4 ads may be shown. And on Google Maps, one ad may be shown for any given query. Please keep in mind, however, that we’re constantly testing new placements, and we may choose to make changes to the current experiment in the future. Also, Local Listing Ads do not compete in the auction and instead are slotted in new ad inventory spots that have been created on Google search results pages and Google Maps.

What type of support structure will be in place for businesses who have trouble setting this up? Will it be managed through the LBC Help Forums or will there be a dedicated person or team to handle inquiries?

Regarding your support questions:
Advertisers who sign up for Local Listing Ads will be able to contact us, and Help Center content is also available here: http://maps.google.com/support/bin/topic.py?hl=en&topic=23543

Below are a list of the questions that were asked but not answered directly and some additional questions that have cropped up:
Continue reading Google Answers Some Local Listing Ad Questions

Google is rolling out LBC Dashboard across Europe

Update 9/9/09: Viewers have spotted in India(!), Italy & UK as well. But still no reports from Canada 🙁

Martijn Beijk (Local Search Optimization) and Arjan Snaterse (Technical SEO Blog) have informed me that Google, starting late yesterday, has been rolling out the Local Business Center data rich Dashboard across Europe. Martijn noted on Twitter that he had seen “listings in Netherlands and Spain and they were active 4 both of these countries. Usually this means a big rollout.”
Schermafbeelding 2009-10-08 om 19.28.17

The data rich dashboard for the LBC was rolled out in June of this year in the US. Since that time stats have been missing outside the US since that time. Can Canada be far behind?

Google Maps: Are the 10 Packs Now the Lucky 7 Packs?

Reports have been coming into my inbox and from the forums since early this morning that Google Maps is now showing with great frequency a new Local Universal Result- the Lucky 7 Pack:
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The display is less cluttered and cleaner looking but once again limits valuable real estate and ups the ante on ranking. If this change is permanent it is the first display update to the Local Universal OneBox since they broadly introduced in January of 2008. One interesting theory mentioned to me was that the change was to make room at the top in anticipation of the coming Local Listing Ads.

Google LBC: Support to Be Available to Local Listing Ad Customers

Last night while at Marty Weintraub’s AimClear SMX East SchmoozFest, I was fortunate to meet Frederick Vallaeys of Google. He is the forthright (he gave me a business card!), communicative product evangelist for Adwords. He was on his way out the door but took the time to answer some of my questions about the newly announced Local Listing Ad product.

According to Frederick, email support will definitely be an integral part of the Local Listing Ad product. Supprt will take the form of an automated first response to the initial query with human escalation if the answer provided is not satisfactory. He noted that discussions were on-going and that all other support options, including the possibility of fee based phone support, were on the table but no final decision had been reached. He noted that he felt strongly that “people should be able to get their questions answered”.

Even though brief, the conversation was far ranging and touched on my of my questions about the new product:
-What will the prices be for a given market and category?
-Will the pricing be transparent to all, across all markets?
-How long will the price remain fixed and when it does change what will the procedure be?
-Will the price have a relationship to the adwords pricing and will that relationship be transparent?
-How will placement be determined in competitive markets?
-Will categorization be limited to the existing categories or will it allow for long tail catogorizaton?

Much of the conversation was off the record but it is clear that the process and procedures for this product are still very much a work in progress.

Support (or rather lack there of) for Local Bussiness Center users has long been an issue with Google with many serious problems going unanswered and unattended. Early this year, in a far ranging discussion about Why the Google Local Business Center Fails, Matt Cutts responded that:

Here’s my personal take on the “paid support” suggestion. Historically Google has been averse to offering paid support for free products. I think it’s because we don’t want to evoke the idea that Google has a conflict of interest. For example, if we offered paid support for (say) websearch, lots of conspiracy theorists would accuse Google of making search worse in order to make money off of people paying for support.

The new Local Listing Ads is an exciting product that will appeal to many SMB’s. It offers simplicity and a fair bit of transparency and can act as an effective first step for many local businesses in the world of on-line advertising. It could, by providing support for both Ad related AND other technical problems, improve the image of the Local Business Center in the marketplace.

I can envision those with solvable by Google only type problems signing up so as to just get their listing issues resolved. A 30 Day Free Trial could easily turn into 30 days of free support with an ad thrown in.

That being said, I am looking forward to Google working out the kinks on the way to this new product. It seems ideally suited to the needs of many businesses who are just now beginning to look to the Internet for an solution to replace the declining value of the print Yellow Pages and news papers.

Frederick will be speaking at Q&A session at SMX East this afternoon. I would encourage all of the Local world to come and get the answers to the many questions that you have had. Well, OK, to at least ask the questions. 🙂

Google Intros Local Listing Ads to LBC in Limited Markets

Google has started a limited rollout of a new fixed price SMB ad type in the San Diego and San Francisco market. The ad, which a new type of ad,  which will be highlighted with a pushpin both on the ad and on the 10 Pack Map will be located directly above the 10 Pack view.

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This new ad type will be accessible via a new tab in the Local Business Center and will offer call tracking and reporting. Greg Sterling has reported on this at both SearchEnginland and Screenwerks where he noted that it didn’t appear that this ad type would be available through resellers. That may well be true but many LBC accounts are managed for the SMB’s by their search companies. I think that the simplicity and guaranteed placement of this ad type will be appealing.

The ads will be automatically created by Google and can currently be directed to either the business’s home page or their Places page. It is not clear to me that SMB’s will be all that cracked up about sending their ad to a page that could very well contain competitor’s ads and paying for that privelege.

Greg noted that although pricing has not been firmly established that he speculated it would run between $20 and $200/mo depending on the category and market. Pricing is always an issue for small businesses but given thGoogle’s low operating expenses, pricing could be enticing. For many SMB’s this could very well be their first experience with call tracking and true ad accountability. It will be interesting to see  how they value that extra accountability.

In my survey’s of the top 200 listings in Google Maps across multiple categories, LBC adoption ranged from a low of 5% to a high of roughly 25%. While this program would be significantly more successful with active marketing, it offers of the possibility of significant incremental revenue to Google with no additional efforts of their part. It will be interesting to see how pricing compares to the bid based pricing in Adwords and whether the two values are tied together.

Here is Google’s video on the product:

Here are Google’s Help/Information pages on the product:

What are Local Listing Ads?
How are Local Listing Ads different from AdWords?
How much do Local Listing Ads cost?

this new product raises a number of operational and strategic questions:

What will the prices be for a given market and category?

Will the pricing be transparent to all, across all markets?

How long will the price remain fixed and when it does change what will the procedure be?

Will the price have a relationship to the adwords pricing and will that relationship be transparent?

How will placement be determined in competitive markets?

Will categorization be limited to the existing categories or will it allow for long tail catogorizaton?

AND THE BIGGEST QUESTION OF THEM ALL:

Will Google, now that they are charging for use start providing support?

SMX East – Announcing the 2009 Limited Edition SMX East Local T-Shirt

We are announcing, for immediate delivery, the availability of this year’s 2009 Limited* Edition SMX East Local T-Shirt!

The shirt is intended to commenorate David Mihm’s Ultimate Local SEO Vanity Search & raise money for charity. All profits will be donated to Google to hire a customer support representative. 🙂

If for some reason they determine that they are unable to utilize this largess, the profits will go the Mental Health Association of Cattaraugus County to fund the Lee Greene Memorial Scholarship**.

This shirt, available in a limited quantity is tastefully designed with David Mihm’s photo on the upper right crest and captioned:
hire-this-man

Buy now as the supply is limited!

Sizes

On the back of this classic T, done in a tasteful white with a touch of familiar color, we offer David’s tactful & classic answer to this important question:
Continue reading SMX East – Announcing the 2009 Limited Edition SMX East Local T-Shirt

Google Maps: A Near Death Experience – Why did my listing Disappear & My Stats Drop to Zero?

Over the past 48 hours, both personally and in the forums I have seen a large number of inquiries as to why rankings had dropped, why reviews had disappeared, why citations had gone missing, why the LBC had stopped showing stats and impressions had dropped to zero in Google Maps.

From the Forums in just the past 24 hours:

Have I been penalised?

My listing has moved from page 1 to page 14 !

If you edit your business, does it drop out from maps for a while?

The troubleshooting didn’t help with the listing of our business on maps. Help!

listing disappeared?

My listing has disaapeared from Google Maps & has being replaced by my competitor’s from Google Organic lis

I have suddenly stopped coming up in local map – why

This comment posted on a recent post here is typical of these many inquiries: “she disappeared completely as of today, dropping to 21 for interior design”.

Even though I know better, even though I realize that Maps is a work in progress, has a few quirks and is undergoing a major renovation with the implementation of the all new Places pages, alarms still went off  for me when I saw stats on several accounts drop to zero:

Picture 59

As I told several folks yesterday, despite a nagging voice in my head that God Google was somehow punishing me, it was probably just a temporary aberration as Google makes the transition to Places. In the meantime, I said, don’t neglect all of your non-Google on-line marketing that you have in place. Its a good time to send out a newsletter, refine your Barnacle SEO, optimize your website for long tail local searches, contact your email list, update your blog and post to Twitter.

Well late yesterday, things started returning to normal on some listings. Reviews were returning, web references were starting to show up and listings were once again popping into the 10-Pack. It does appear that it was/is a temporary phenomena. My working theory is that Google temporarily rolled back to an older data set as part of the Places upgrade. I think the issue will persist across a range of listings until whatever internal changes Google is making are firmly in place.

Google has wanted small businesses to pay attention to Maps. I am not sure that this Pavlovian response was what they had in mind.

To the many small businesses I say, use this as a wake up call that while Google Maps is an important component of your on-line strategy, it should not be the only component. If you have yet to develop those alternative marketing tactics then, rather than developing a Maps religion, become more agnostic and do it now. Religion in this context does not serve you well.

ZOMG! Google Maps LBC Suspension Message Now in English!

Given how much I have complained about Google Map’s slightly sadistic & wildly misleading suspension message: System Error – We’re sorry, but we are unable to serve your request at this time. Please try back in a few minutes, I don’t know how I missed the recent transition to the new, improved & now easily understood suspension message:

Account Suspended!
Your Local Business Center account has been suspended. Please see the Business Listing Quality Guidelines for more information.

People will still come and complain in the forums, and one never knows whether their protestations are innocent or duplicitous but at least now they have an inkling as to why they are there. I am glad that Google has put in place a more transparent and communicative message.

I am curious though, does the message really include an exclamation point?

Update: Joel Headley of Google noted in his Google reader comments that: “Exclamation point is likely used because it’s shocking these folks thought it would be a good idea to spam”.

Thanks for the answer, inquiring minds wanted to know.

Big Boobs Bounce Back to Top of Google Maps

Recently, Google Maps has been enforcing spam penalties more rigorously. Even Locksmith results seem to be improving.

So it was surprising to see a report in the forums that the Authoritative OneBox was showing for this very broad search for Breast Augmentation New Jersey . Not only was it a single listing on a broad category search which has been a topic of recent concern, it showed for a statewide search phrase.
breast1

What was equally surpising was that this plastic surgeon was also showing a statewide Authoritative One Box results from the same address and phone number for Tummy Tucks & Breast Implants and showing 3 Packs for Liposuction and Abdominoplasty. Upon investigation Dr Racanelli had 5 listngs for his one address and more spam at a second address.

Picture 55

I had not seen this sort of spam since the wild west days of Brain Injured Lawyers in LA last year. Did Google’s spam filters break down or has their OneBox algo gone amuck? Or maybe a West Coast SEO moved east? Who knows but the results are not worthy of Google.

Regardless, clearly it is spam and it is accentuated by the recent trend of displaying the Authoritative OneBox front and center on very broad search terms. This single piece of spam would have been much less offensive if shown in the 10-Pack.
Continue reading Big Boobs Bounce Back to Top of Google Maps

Where Are Google Places Pages Going? To the Index?

Last week when Google Map’s new Place’s pages were introduced it was noted that they were not going to be indexed (there is a great discussion going on at Greg’s blog now) leaving the impression amongst many that they would sit, isolated, in the Maps siloh. They would, it was thought, only be seen to users deep inside of Maps.

Google’s plans seem more ambitious and grand than that. Places pages will, over the next 6 months or so, not only appear across all of Google’s mapping platforms (Google Earth, Mobile and perhaps the iPhone) but they are likely to start appearing in the main search engine results. There they will perhaps push less worthy geo & business brand pages off to the second and third pages of the results, affecting traffic results and business plans for a number of playersPlaces-in-serps.

Peter Wypanski, an SEO in Philadelphia, noted that the Google robots.txt shows a nofollow for Places: Disallow: /places/. Technologist Chris Silver Smith though pointed out on Twitter that a no follow in the “robots.txt doesnt mean Google wont index a page- only that they wont crawl it. Link 2 profile = it’s indexed”.*

And indexed these pages are. If you search on the Burdick Chocolate Cafe Boston, an example that Google disseminated widely during their pre announcement briefings, you will find it on page one of the search results.

Chris Silver added that

“The keyword optimized URLs** appear to be key towards showing the intent: they intend those URLs to be highly friendly, easy for people to send to friends, and they intend the URLs to live for a long while. Very different from URLs we’ve seen heretofore in Google”.

“I think that this is to local what Wikipedia has become for factual information. If you can generate a central page collecting information about every single place in the world, then the world won’t beat a path to your door — you’ll already own the path.”

What are the implications?

Continue reading Where Are Google Places Pages Going? To the Index?

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