How Often Does Google Show A Local Map? More than a 1 billion times per month!

Yesterday, Nielson reported the March 2010 U.S. search rankings. It included the normal stuff…Google has a 65.7 market share, Yahoo’s down, Bing is up….

Of more interest to me was the reported fact that there were 6,387,932,000 (6.4 billion) searches on Google in March. Last week, Google noted in their Google Places rebranding of the the LBC that 20% the searches on Google had local intent. Assuming that these results were calculated in roughly similar way, 1.28 billion searches in March on Google had that local intent last month.

We do know that Google doesn’t show the Local Universal Map for all searches with local intent. We don’t have a clue how often Google doesn’t show the map but it seems evident that when there is not enough user in interest in the Map and when Google doesn’t feel like it, it stops showing.

Earlier this year, based on a Google announced factoid that 1 in 13 search result pages showed a Map. I speculated, using conservative values, that the Local Universal results were shown on the order of 800 million times.

So how many times does the Local Universal Map result show on the main Google results page? It is safe to assume that the number is closer to the 1.28 billion than the 800 million.

We don’t know for sure and will probably never know exactly but we are narrowing in on a reasonably good guesstimate and the number appears to be north of a billion. Is it 1.1 billion, 1.2 billion or even 1.28 billion times??

For the sake of symmetry and because no one (other than Google and they aren’t talking) can prove us wrong, let’s round it off, split the difference and say that a Local Universal Map (one box, 3 packs and 7-packs) showed ~1.2 Billion times on the front page of Google.

Regardless, as my father would say, it is no small potatoes.

Google Maps Now Using Streeview Data in Place of TeleAtlas

Today on the Lat-Long Blog, Google has announced that they are now using their own underlying geo data instead of TeleAtlas data. The move mirrors the move made in the US when Google replaced TeleAtlas data in October 2009.

Here is their announcement:

The map of Canada is constantly changing – new roads are being built, highways are being renamed, and bike trails are opening. To keep up with all these changes, we’ve started using new map data in Canada. This new base map is built from a wide range of sources, just as we recently announced for the US in October. In Canada, we’ve made use of data from organizations such as the National Hydrography Network and Canadian Council on Geomatics. Once again things like satellite imagery and Street View were also helpful to make a rich, thorough base map.

You may notice some changes like seeing a full map of your former campus, but overall the look and feel of Google Maps will be pretty similar to what you’re used to. One of the biggest changes is that now you can give us direct feedback about our map of Canada – let’s say a new park has just opened in your neighborhood. You’ll notice a link that says “Report a Problem” in the lower right corner of Google Maps when you’re looking at Canada, which will let you send your updates and feedback directly to us. We’ll review it as soon as possible and keep you posted on the status of your report. We want our map to be as up-to-date as possible and reflect what’s important to you, and we think these changes will help us with that goal.

The move, while predictable, foreshadows a time when Google has replaced TeleAtlas in every country where they have adequate StreetView coverage. The move solidifies Google as a major player in gathering and vetting of geodata and puts them in direct worldwide competition with both Nokia’s NavTeq and TeleAtlas. For more insight into the implications of this move read my SearchEngineland interview with Mike Dobson.

Introducing the Hot New Social Network, PhoneBook

Allows User to Call Friends, Speak to Them

SILICON VALLEY (The Borowitz Report) – A new social network is about to alter the playing field of the social media world, and it’s called PhoneBook.

According to its creators, who invented the network in their dorm room at Berkeley, PhoneBook is the game-changer that will leave Facebook, Twitter and even the much anticipated Google Buzz in a cloud of dust.

“With PhoneBook, you have a book that has a list of all your friends in the city, plus everyone else who lives there,” says Danny Fruber, one of PhoneBook’s creators.

“When you want to chat with a friend, you look them up in PhoneBook, and find their unique PhoneBook number,” Fruber explains.  “Then you enter that number into your phone and it connects you directly to them.”

Another breakout utility of PhoneBook allows the user to arrange face-to-face meetings with his or her friends at restaurants, bars, and other “places,” as Fruber calls them.

“You will be sitting right across from your friend and seeing them in 3-D,” he said.  “It’s like Skype, only without the headset.”

PhoneBook will enable friends to play many games as well, such as charades, cards, and a game Fruber believes will be a breakout: Farm.

“In Farm, you have an actual farm where you raise real crops and livestock,” he says.  “It’s hard work, but it’s more fun than Mafia, where you actually get killed.”

This article is reprinted with permission of Andy Borowitz. For real-time fake news updates, follow Andy Borowitz on Twitter. You may subscribe to his daily Borowitz Report here.

Google Adds 3D Earth like view To Maps

Google continues to roll out new features to Google Maps, having added 3D Google Earth view to Google Maps.

View Larger Map

In June, 2009, I noted in speaking on the Google Earth like future of Google Maps:

It portends a day in the not too distant future when the browser by default, handles the complexities of a 3D geo environment with ease and speed. It points towards a rich mapping environment where Google Maps takes on the sophistication of Google Earth but inside the browser.

Well that day has arrived as Google is moving quickly to integrate business data with more fluid and engaging views of the world around us.

The new 3D capability is available for use on a custom map from within MyMaps and could be used to create an embedded Map for a business site that offers some incredible eye candy.


View Search Clients in a larger map

Google enhances discoverability of businesses in Streetview

At the Google Lat-Long, Google has announced a new release of local businesses annotations “to help improve the discoverability of content in Street View….For now, browsing a location in Street View will show the top listings for that immediate area. We will be extending this coverage soon to include more businesses and also transit locations” (Click on the pin).

View Larger Map

Note also that if you scroll over the truck in this image, some of the original base level icons show as well (although apparently not those that were given icons by virtue of their Favorite Places awards):


View Larger Map
Google has noted that Google that Google Earth has more usage on the iPhone than on the Mac. Going forward, the type of immersive enivronment offered up by Streetview and Google Earth is likely to achieve its most popularity in the mobile world.

Google Places Quality Guideline Update

Google has recently added a new section to the Google Places quality guidelines concerning Custom Attributes & Description fields. From the updated guidelines (bold is mine):

Custom Attributes & Description

  • Use the description and custom attribute fields to include additional information about your listing. This type of content should never appear in your business’s title, address or category fields.
  • Please see this page of Google Places User Guide for examples of acceptable custom attributes.

Google typically prefers to provide less rather than more guidance in the quality guidelines unless there is significant abuse, a significant decline in end user experience and/or a ranking penalty. This update is consistent with the geo-spamming penalties we have seen in the past. Obviously if you are in Columbus Oh, Google already knows that and including the phrase in the description and custom fields has no purpose other than to “fool” Google. It is unclear to me though, what situations this new rule applies to besides the excessive use of geographic terms.

I see some difficulties with the guideline as well. If a business title includes the word physician, the category is also physician, might it not make sense to perhaps include the word physician in the description (i.e. Dr. Alvarez is a caring physician) and perhaps in the custom attributes as well to describe additional medical practices performed that didn’t fit in the 5 categories?

You thoughts on this change and its import?

Google Maps and the QR Code – Why Use Google’s?


Google Places recently added the ability for a business to create a printable QR code for their business that takes a user to their Places Page. In today’s Lat-Long blog post Google is suggesting the following possible uses for the code:

  • Add it to the back of business cards: Lots of you are already giving away business cards to your customers. Adding a QR code lets you add a lot more information, virtually, with your Place Page, and allows you to change information like discounts & real-time updates about your business without changing the card itself.
  • Add it to marketing materials: If you’re running an ad, putting out a pamphlet, or handing out flyers, add a QR code to the corner. We’re using QR codes in a series of new testimonials about Google Places, for example. (Make sure to keep some white space around the QR code to allow for proper scanning).
  • Put it in your window: If you’ve got a poster, a menu, or anything else in your window, a QR code lets customers remember you by scanning the code and saving your business as a personal favorite. We’ve got a sample poster with your unique code already on it, which is ready to print from your dashboard page.

I think all of those ideas are excellent although a few years ahead of the market. I laud Google for its creative use of the code and for their creative marketing of it.

But I would ask, if you are going to use a QR Code in your marketing, why use Google’s? It is dead on simple to create your own at a number of sites. Here is the code that I generated from the first result in Google.

I much prefer the resulting destination. 🙂

Search & Social Awards – Vote for Your Favorite Blogs

Search & Social Awards
Social & Search is holding a contest to introduce the search marketing & social media community to multiple blogs in various different genres and online marketing disciplines.

Understanding Google Maps and Local Search has been nominated in the Best Local Blog category along with:

The final tally will be taken on May 1st and then winners will be announced on May 3rd, during an awards ceremony at the Search & Social Spring Summit in Tampa, FL.

Google Places (LBC) Feature- Allows Discreet Links in Additional Detail Fields


Google Maps Guide Brianna (highlighted by Barry Schwartz) noted in the new forums that restaurants (and hotels) can add discreet links to menus and reservations. This is done by adding a field with a specific label (either Menus or Reservations) to the Additional Details section of your Places account and inserting the appropriate URL. You can see an example of a linked Additional Detail field in the Place Page listing for Lombardi’s Pizza.

Dave Rodecker of Relevant Ads, points out that this feature also supports Coupons, your Facebook page and your Twitter page:

Google Places Discreet Links in Additional Details

It is unclear how much traffic come from deep in a Places Page. I doubt very much. What is intrigueing is that now we might be able to tell. It will be a simple matter to create a vanity url for the reservations and menu pages that will track the local traffic that is being sent.

Obviously the Additional Details fields support a number of phrases that trigger the distinct links. I wonder what other specific tags might also trigger the results?

Google Maps Adds Contact Form for Verification Issues

Yesterday, I criticized Google for removing the Verification Issues Topic from the forums. Verification issues  are a very obvious point of friction between the SMB and Local Business Center Google Places management area. Verification after the phone call or post card is requested, goes wrong often enough that a number of SMBs are left without an active listing and not a clue as to how to proceed. The forums never offered a great way to solve the issue as only Google could “fix it”.

Yesterday, after my post, Google correctly pointed out that they were now offering up a direct contact form for resolution of verification issues as “The reason we ‘took away’ the verification forum”.

I stand corrected and laud the fact that there is actually a contact form in place!

I decided however to see, if I were an SMB, how easy it would be to actually find this form. I conducted an experiment. I claimed a listing to see where and when Google offered up assistance to the SMB when requesting verification. Immediately upon requesting the postcard Google offered up this (so far so good although not where or when the SMB will need help): Continue reading Google Maps Adds Contact Form for Verification Issues

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