Now that MapMaker is back online, I wanted to understand the recent changes to MapMaker in the bigger context, how the changes related to the Places for Business Dashboard, the G+ Pages for Local and when it still makes sense to use MapMaker.
I asked Dan Austin to write up his understanding of the changes from the top down and to “school” me. That he did. This article is chock full of useful information so print it out and read it while your relatives are watching football games tomorrow. You will be glad you did.
Recently, with this announcement, Google Map Maker embarked on a project to move their databases into one Maps database, shared by multiple services. Previously, each service (and this is by no means an exhaustive list, just what is publicly facing), including MM (Map Maker), Maps, Google+, and the Dashboard, all ran separate databases, and it was the job of the various sync bots to carry over changes from one database to the next, which they did not always do successfully. While it’s not clear as to how the databases have been integrated, for most changes to the base Maps data, there is now one database that holds these change, and the various UI (user interface) can make visible and affect the data in specific ways, according to the limitations of that particular product. It’s now more appropriate to view the various Maps UI as skins on top of the base Maps data, with various user limitations that control what can be changed. Google still retains much more sophisticated tools to manipulate the data, which, of course, are not publicly available.
Over the long term, as is the case across a lot of Google products (especially with Google+ and a single sign-on and commenting system, most recently seen on YouTube), Google has been working toward adopting a more integrated user interface, to ensure the consistency of user experience and the data they’re attempting to present on Google Maps. To this end, Google has adopted a MM-lite UI for Google+ Edit Details (aka Maps Report a problem), and has slowly been deprecating features on MM that previously gave MM editors discretion as to the popularity and accuracy of geo data. Those options, through lack of use, a misunderstanding as to how features should be presented, and/or a decision by Google to trust their own algorithms, internal processes, and the accuracy of the data as it’s now viewed, are now gone from MM. What we’re left with is a much more simplified MM UI, and we’ll explore some of the changes that might affect SEO operators who work from MM.