Recent Posts about Local worth reading

Greg Sterling does the best strategic analysis that adds to understanding the big picture of Local Search. Two of his recent posts about Local Search that I found of particular interest: •Yelp Becoming a CRM platform •Local Numbers: Setting the Record Straighter Bill Slawski of SeobytheSea also offers incredible insights on Local but from the …

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Traffic to Google Maps increased by 26% from Jan. to Feb.

LeeAnn Prescott at Hitwise reports: Traffic to Google Maps increased by 26% from January to February 2007. It appears that this increase was due to an increase in upstream traffic from Google, which occurred on February 7, according to this daily clickstream chart shown here. Did anyone notice a change in how Google drives traffic …

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England mobile search doubles since April

m-spatial, in its most recent quarterly Mobile Local Search Index, has found that mobile searches in England, have doubled in the last quarter of 2006 compared to the first quarter “with Fast Food, Pubs & Drinking and Cinema topping the search league tables”. The report also noted siginificant seasonal shifts.

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Local Search Engine Marketing White Paper

Mary Bowling at Blizzard Internet Marketing, Inc. has recently published a white paper: Local Search Engine Marketing – Profitable Tactics for the Lodging Industry. From their presse release: You need a strategy for Local Search and, in this whitepaper, you’ll get detailed instruction on how to: Optimize your website for Local Search using both on-page …

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When does the future happen

According to Comscore, roughly 11 million, of the current 200 million cell phone users, use their mobile phone to do local search. Of those 11 million, I believe that many are like me: “soft” users i.e. users that only use the service occasionally due to the limits of the hardware & software interfaces and the …

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Comscore reasearch on cell phone use by age group

Comscore has released the second part of their research about cell phone usage by age group. In the first part of their research they examined general cell phone usage patterns as well as types of cell phone internet access. Their current conclusions: Consumers in the 18-to-24 Age Segment: View Cell Phones as Multi-Functional Accessories; Crave …

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Comscore’s numbers on mobile search

There is a fair bit of optimism that mobile (see Get Ready for a Surge in Mobile Search) is going to dominate local search in the very short term. The numbers are mouth watering to venture capital: 200 million cell phones in the US alone and research that 30% will use local search on their …

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Greg Sterling’s Summary of Local Search Dollars

Greg Sterling has provided an excellent summary of local search volume and profitability by analyzing ComScore’s December data: comScore basically defines “local search” as Internet yellow pages, the queries on the local products of search engines (e.g., Yahoo! Local) and searches on general engines with geographic modifiers (e.g., “Denver Attorneys”). comScore (7/06) estimated local search …

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Eyetracking Heatmap: How Searchers View the Google One Box

From the Marketing Sherpa report excerpt: a heatmap…revealing how actual consumers’ eyes view listings. As you may be aware, the red blob is where most searchers looked directly; as colors change, the level of attention goes down. The “X” indicates where searchers clicked, and the red horizontal bar shows how far down folks scrolled to …

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