Local Search not the be all and end all

Today I received a communication from a reader reporting that he was surprised that his organic “long tale search using local phrases” (i.e. service + locationpage optimization) were still producing solid results for hist website. He said “Actually surprised me.  I figured the one box would have a more dampening effect……and it may have…but this …

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Mapping Market Share

Chris Coad at the Complete.com Blog has an interesting summary of Map Provider Market share. His conclusions: Though traffic is down more than 20% from it’s peak in June, MapQuest remains the king of online map services with over twice the traffic of it’s nearest competitor. Google Map’s functionality has allowed it to nearly double …

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iBegin Source – a radical approach to local data

Ahmed Farooq of iBegin.com contacted me several weeks ago to alert me to a new product that his company is releasing today: iBegin Source, a free and low cost source for business data in the 50 states. Traditionally business data from InfoUSA and the like is expensive and very restricted in its use. For example, …

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Your mobile phone meets the ether

As a partner in a small firm that relies heavily on technologies that support and enhance telecommuting to maintain customer contact, I found three (totally unrelated) announcements of interest: Microsoft acquires TellMe. I have been a big fan of 877-520-Find as a safe and productive tool for cell phone calling. It demonstrates effectively how voice …

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Greg Sterling: Print Yellow Pages: What’s the Real Story?

Greg Sterling’s recent post: Print Yellow Pages: What’s the Real Story? is one of the best summaries of the issues and realities of the print Yellow Pages and their positioning vis-a-vis the internet yellow pages and local search. I have fallen into the “detractor” camp for a number of years but have recognized that my …

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Local Search is messy… but so is my bedroom

Business Week wrote a piece recently (03/08/07): Where Search Stumbles criticizing most of the local search engines. Greg Sterling has repeatedly pointed out that accuracy is the potential achilles heal of Local and there have been plenty of complaints elsewhere and here about quality and about complexity. But as I tell my relatives: I love …

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Ask shape announcement may shape the future of Maps

The Ask.com announcement, The New Shape of Local Search has been widely reported. However, not many commentators have noted how cool and useful this feature really is. OK so you can draw on the map, big deal I said to myself. Then I started drawing. When I noticed the email and permalink I thought, how …

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