Local Authoritative OneBox = I’m Feeling Lucky; or Not!

The recent posting at SEORefugee about the Denver Florist going broke due to their business being displaced by appearance of a competitor in the OneBox, has brought Google’s Authoritative OneBox into the consciousness of the search community. The Authoritative OneBox has been the gold standard to measure success in local search marketing. For those of …

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Local Links of Interest

Ads on Google Maps for Mobile (& Goog-411?) Coming Next Year (Greg Sterling – LocalMobile Search from the recent Google Local Symposium) * Performance of mobile ads “is excellent” * Google has discussed ads on Goog411 and will likely add them but not before the company feels comfortable with the user experience * The response …

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My (ancient) cell phone as a reading device.

I have an old Nokia 3650 cell phone with a pre-columbian Java and an even older Symbian OS rev. Although it might just as well be called the Simian OS for all the good that my opposable thumbs do me. While it basically sucks I have learned how to take advantage of its many Web …

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MerchantCircle:FUD marketing (and these guys get $10 mil?)

MerchantCircle has been criticized in the past for its agressive and fear driven marketing to get small businesses to sign up to its services (see John Batelle, Matt McGee & Greg Sterling). They claim that 250,000 small businesses signed up for their service. According to Peter Krasilovsky at Kelsey Group: the claim of 250,000 registered …

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Local Links of Interest

Google, Yahoo Clash With AT&T, Verizon on U.S. Mobile Phone Ads (Bloomberg) At stake is a market that may surge 10-fold to $16.2 billion globally by 2011, says EMarketer Inc., a research firm in New York. Google, based in Mountain View, California, sees as much as half of future sales coming from mobile phones. While …

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Local Links of Interest

Yahoo: Mobile web to overtake PCs in next decade (Gary Price at ResourceShelf.com) Local Search Guide – IYP & Search Engine Who’s Who The Yellow Pages Association, along with sponsors eStara and Superpages.com and supporting partners comScore, SEMPO (Search Engine Marketing Professional Organization) and The Kelsey Group, offers the Local Search Guide, which profiles IYPs, …

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Google Alerts: an indispensible tool for Local Search

When I was in college, I had a job clipping articles from newspapers for a professor who was planning a book. It was back in the days when the Federal Government actually provided support for higher education and it afforded me the privelege of reading newspapers and being paid for it. These days the job …

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Local Links of Interest: Local Search News goes mainstream

It is fascinating to me to see the emergence of local search & local mobile to be appearing so prominently in the mainstream press. In today’s online edition of the NY Times, the following three headlines from the technology section were featured on the front page: A Web Tour Will Show Stores From the Inside …

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Local Links of Interest

Mozilla moving to mobile – a great post from Schrep at Mozilla on their plans in the mobile space (prioritizing mobile platforn, adding mobile developement staff & a version of “Mobile firefox”). Also of interest was this tidbit about why now & available hardware: Getting a no-compromise web experience on devices requires significant memory (>=64MB) …

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Cancer Fund Raiser Meme

Marty Weitraub has an amazing personal story about his battle with cancer and has started a meme to promote the Leukemia and Lymphoma Society Fund Raiser during SMX Mobile. Go for it Marty! I am tagging Bill Slawski, Greg Sterling and Matt McGee.

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