Category Archives: Local Search

General information about Local Search techniques, technology and trends

Local Links of Interest

Greg Sterling has a good piece on the The Debate Over User Reviews

Matt has a winner on Dear Small Business Owners: Put Down Your Ranking Reports and it applies equally well to local search

And Bill Slowski has an interesting patent review: Would You Rent Your Rooftop to Google To Show Ads Upon? (Too bizarre)

And an older (but important) post from Ahmed at TechSoapbox on Local data – categories, tags, structure, and taxonomy. I meant to reference earlier, but still well worth a read

Google is expanding Local info gathering in East Africa as well!

Blogging From SMX Local and more

Blogging From SMX Local And Mobile – Mike the Internet guy is reporting on sessions as they happen

Michael Jones (Google) Keynote at SMX Local-Mobile Earth and Maps have 250 million users daily around the world.

Yahoo in 15-Nation Deal for Search on Cellphones (NY Times) Under the deal, Yahoo will feature its search engine on mobile portals run by Telefónica of Spain in 15 countries in Europe and Latin America.

Nokia buys Navteq (NY times) “This is not just about ‘the Internet goes mobile,’” Richard A. Simonson, Nokia’s chief financial officer, said in an interview yesterday. “We’re not just trying to replicate the Google or Microsoft experience online. The consumer won’t come unless we give them something that is rich.” That includes using the Global Positioning System to help users find restaurants, theaters and shops. “That’s where we are headed,” Mr. Simonson said.

Information on traffic, updated in real time, would also help consumers reach their destinations more easily.

Unlike phones that access maps online — like the Apple iPhone, which accesses Google Maps via the Internet — Nokia cellphones could be integrated with Navteq’s navigational software and technology. That could give Nokia an edge over competitors like Motorola and Samsung, analysts said.

Local Links of Interest

Usability test: Does iPhone match the hype? -Users try out the iPhone, HTC Touch and the Nokia N95

It’s also important to remember that the tests focused on how easy it was to pick up the device and use it right out of the box.
“People can eventually learn to use any device,” Ballew said. “But that’s not true usability. We wanted to see how long it took to figure out how to use the phones. That’s the difference between learnability and usability.”

The results:
Let’s cut to the bottom line: In terms of usability, iPhone blew away its two competitors. Its overall score in the usability tests was 4.6 out of 5. The HTC Touch was a distant second at 3.4, and the Nokia N95 scored 3.2.
“Testers were [typically] about twice as fast doing specific tasks on the iPhone, which is pretty remarkable,” Thornton said.

Ultimately, it is this usability that will drive Local traffic and the broad adoption of mobile search.

Retailer’s Shortcut From Desktop to Store (NY Times Free Reg. req’d) – Offline retailers are increasingly offering a way for consumers to shop online but pick up the goods in stores.

Getting Free Cellphone Calls for Ads (NY Times Free Reg. req’d) British cellphone users will get their first look at a new mobile service called Blyk, which will offer subscribers some free calls and text messages in return for their agreeing to accept advertising on their phones.

Want to get there fast? Use Yahoo Maps! A comparison of the same route on the different mapping services from SearchEngineTigers.com.

Local Links of Interest

Google announces AdSense for MobileAs part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSenseâ„¢ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go.

AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google’s other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.

With this new program, the unmatched reach of the Google content network is extended to the mobile platform. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go. AdSense for Mobile is now available to all mobile publishers in 13 countries worldwide.

Interview with Chris Sherman of Third Door Media

Yahoo buys Zimbra It automatically turns street addresses into a link to the appropriate Yahoo Maps page, and can dial phone numbers inside a message with a single click.

Nokia Adds Local Search Capability to Phones

Nokia to acquire Enpocket to create a global mobile advertising leader

iPhone continues to drive Google Maps Usage(Marissa Mayer) said that Google Maps usage shot up sharply after the release of Apple’s (AAPL) iPhone back in July. “Maps usage hasn’t stopped rising,” she said during our conversation.. according to Om Malik at the techcrunch 40 conference.

Where Am I? The Challenge of Geo-Targeting from LocalPoint

Google Coupons On The Way? from Search Engine Journal

Local Links of Interest

GPhone Update: “Not in the Works” From Local Mobile Search: Like the rest of us, Google knows that the biggest opportunities for e-commerce and Web 2.0 lie in mobile computing and mobile applications. Overcoming the shortcomings of low-end wireless phones, less than optimal wireless data speeds and strictures applied by a community mobile network operators who are reticent to innovate and share the wealth are its challenge.

Verizon Takes on FCC Auction Rules in Court a good summary from Local Mibile Search of the battle between BIG SEARCH AND CONTENT companies and BIG CARRIERS. There’s more bluster than legal basis in Verizon’s petition.

Google’s plan for world domination by Robert Cringely has some iintersting speculation about Google, the coming federal bandwidth auction, the coming battle of titans over the local space. For those who can’t think past search, imagine this also as Google’s key to dominating local- and location-based search.

Real World Trumps Online in Local Search, Search Engine Watch

Local Links of Interest

The Power of Branding by Greg Linden summarizes a small sample study that quantifies the value of branding in search. This applies equally well to local.

Prostitutes Turn to Craigslist, Law Takes Notice (NY times) – Can this type of local marketing be that far in the future for Yahoo or Google? It certainly indicates the degree of penetration of Craig’s list.

Mobilizing Mom & Pop Shops – Greg Sterling counters Steve Smith’s The Parallel Universe of Mobile Search, “rumination on the now-familiar challenges of selling online to “Mom & Pop” small businesses and suggests: if it ain’t happening online it sure as heck ain’t going to happen in mobile”.

And for those of you living under a rock, Apple lowered the price of the iPhone to $399. Maybe the day of the ubitquitous, usable and friendly phone with good Local information access is not as distant as I had thought.

Catering to couch Potatoes at the Ballpark

In Saturday’s Wall Street Journal, Russell Adams reports on the increased use of wireless devices of all stripes at Major League Baseball games (and other professional sports venues) for viewing stats, instant replays, ordering food and participating in game time promotions.

At some venues wireless devices can be rented for $25 per event. The Mariners (who are owned by Nintendo) rent Nintendo devices while the SF Giants’ AT&T Park offers free wireless access.

The following quote from the article intrigued me:

The quest for new forms of in-seat entertainment is being powered by the rise of mobile devices that function as a phone, television and computer. The number of people with a high-speed Internet connection on their mobile wireless device jumped to 11 million from 3.1 million in the first six months of 2006, according to the latest figures available from the Federal Communications Commission. Just in the almost two months since Apple released the iPhone, the number of fans at the Giants’ AT&T Park using its free wireless service to get stats and take part in trivia contests has jumped 50%; in a few games, that figure has reached about 700 fans, according to the team.

This uber-local use goes hand in hand with acceleration of the broader use of wireless devices and by my way of thinking, increased usage of Google Maps and other local data resources. Short term( 1-2 years) I believe that the main beneficiaries will be restaurants and other local tourist services. Long haul (3-5 years), whether other types of businesses will benefit remains to be seen.