Local Links of Interest

Google Local Maps Is Not Yellow Pages – Miriam Ellis, SEO Igloo An insightful piece on the conflict between SMB expecations and reality in Google Maps and what Google can do to help improve the situation. In the “not every Map Idea is a Good Map Idea” Category: My Neighbors are Nucking Futs – Jerrold, …

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The changing nature of Local Search

I ran across this ad for a “Local Search Expert” this morning in the Houston Craig’s List: This ad intriuged me on a number of levels. One could draw conclusions about the SEM industry, the Local 10-Pack or the need for qualified pros in major markeets. But the takeaway for me was that Local has …

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Local Links of Interest

Google to add video to local business record in Maps – Mike The Internet Guy Don’t Pee in the Pool. Responsible Social Media Marketing – Marty Weintraub , AimClearBlog I have never really engaged in social media marketing. When I wanted to I asked Marty for advise and was impressed with his understanding of it. …

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Local Links of Interest

Evidence Clear: Better Usability = More Mobile Internet Usage – Greg Sterling Localmobilesearch.com AT&T Mobility president and CEO Ralph de la Vega reportedly told audience members at the GSMA Mobile World Congress Thursday that 95% of iPhone owners surf the mobile Web, although only 30% had done so before. About half have also watched videos …

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Is all search local?

I did an interview with Rand Fishkin yesterday that was published at SEOMoz.org. One of the questions that came up in the interview was: There have been estimates that nearly 40% of all search queries have some sort of local intent – to what degree do you think that’s an accurate estimate? Here is the …

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Local is “over rated” – Local is “under rated”

This was mostly written as a response to comments in my interview with Miriam at SEOIgloo. I realized that I can only write so many words before breakfast so I have posted the comment slightly changed here. There are those who say that “local search gets no respect, it should be important to all” and …

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Local Links of Interest

Google News’ New Local Angle – Greg Sterling, SEL  detailing Google’s new local news service, similar to topix.com In CBS Test, Mobile Ads Find Users  – Laura Holson, NY Times CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s …

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MerchantCircle makes me feel…

Last week I received an automated email from Yahoo Local that hit the target for automated communications. It sent me relevant information in a timely fashion about something that I cared about. I was impressed. I had encouraged Google to follow a similar path. But alas not all surveys work equally well. MerchantCircle must have …

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Yahoo Local makes me feel good

Many small business people feel embattled, besieged and forgotten. The move toward the “free” business listings of the Internet has removed one monkey from their back – the FUD of the Yellow Pages only to replace it with the inscrutable Google Maps. Small business people hate standing in line and begging for help ala Google …

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