29Prime is easy to spot as a deceptive local seo company that preys on unsuspecting small business folks eager to “be on the first page of Google”. Like many low-life firms of their ilk, they have a number of “aliases” (aka 29Live, 29Maps, 29SEM, 29Search, Locallistings.com etc, etc.) they use to make tracking them a little more difficult.
Their robo calls ring into my office no less than 4 times a week with pitches like “Select one now to claim your free listing on Google”, “We are Google’s 6th largest provider of data”, “We guarantee first page placement, “We are Google Authorized to claim your listing”.
As coffee break sport, I often select 1 on the dial pad just to hear the pitch and see how befuddled I can make the salesman by asking for verification of the claims… and of course to learn that free is relative. In this case it means $399 a month.
If there is any doubt in your mind about how despicable 29Prime is you can check out some of these online resources that should quickly convince you.
* their D+ rating at Better Business Bureau and the many disputes.
* More than one independent 29Prime is a scam website or
* this article about the roving reporter in Gilbert AZ claiming to have helped a small preschool get their erroneously charged $1500 back from 29Prime.
But this article isn’t about wondering how a business like this can continue to operate in our lax regulatory/enforcement environment. It isn’t about the myth of efficiency in the markets or how SMBs could continue to be duped by them. It isn’t about how is it conceivable that a company like Google has yet to have their lawyers muzzle 29Prime’s claims to be Google or act on their behalf. Or about how a company like this could be mentioned in the SF Chronicle as a top ranked Local SEO firm.
These are all interesting stories in their own right but not the focus of this article.
This story is about comparing how Yelp and Google handle 29Prime’s star rankings and present the results to the public. This story is asking how, after 4 years in the review business, Google gets it very wrong and Yelp seems to get 29Prime’s review standing right.
Continue reading An Imagined Conversation with Google about Reviews, 29Prime & Sock Puppets