Will Scott of Search Influence, is a search marketer that focuses on helping SME’s in all aspects of traditional and local search. He has an extensive background in online local directories. He writes at his own blog, Website Promotion is Not Vodoo, and does guest appearances elsewhere. In the New Orleans tradition he is both a gentleman and (at least after I called him out) a scholar and is a great sounding board. I can’t think of a better way to start off the new year than with Will’s great summary!
Best of 2008 – Continuing Education in Local (or How I Learned to Stop Worrying And Love the Blog)
I’m old and a little scatter-brained, so blogging doesn’t come easy for me. We can’t all be as young at heart as Mike :).
So just one quick caveat, obviously this list isn’t comprehensive. It represents who and what I read — who inform my understanding — and, to a great extent the work of my friends.
Search Influence has been in business since 2006 but 2008 is the year I realized there is a community of like-minded folks and engaged with that community.
No review of Local in ’08 would be complete without David’s seminal work “The Local Search Ranking Factors“.
So, David asks, I contribute — surely not as knowledgeably as some and it leads to one of the most valuable events I’ve attended: The SLOMO Local Search Sit Down as chronicled in David’s conference recap. Talk about some heavy hitters — the biggest names in Local Search around one table for the evening.
But before that, way back in April we sponsored SBMU where I had the distinct pleasure of meeting the one and only Matt McGee in person.
His presentation there is one of the most thorough reviews of local search I’ve ever seen. It could practically have been a survey course.
OK, so to a slightly more structured list: Continue reading