Category Archives: LocalU

Local U Advanced – March 8th – King of Prussia, PA

Update: 3/3/14: Only 11 seats left.

There are only 9 days left until our next Local U Advanced, just outside of Philadelphia, at the DoubleTree by Hilton in King of Prussia, Pa.


This year we have limited the total ticket sales (including sponsor seating) to just 65 folks. As of yesterday afternoon there were only 16 spots 11 seats left. Its only $899 and the rooms can be had for $129.

The event starts with a mixer (with great foods and drink) Friday the night before and continues all day Saturday. We cover your  day of breakfast, lunch and post even refreshments. It’s a day and half full of all things local.

Google is sending Derek Wetzel so you can ask him your most daunting question (off the record of course) as well the full compliment of Local U folks including David Mihm, Mike Ramsey, Aaron Weiche, Will Scott, Mary Bowling, Ed Reese and myself. So whether you have an agency related, process related or technical question we will have you covered.

It’s an incredible event with great conversation, great presentations and great learning. The keynote this year will be by Will Reynolds of Seer Interactive sharing some of the most effective strategies for driving local customers.

Sign up now. You’ll be glad.

The Best Advanced Local Search Conference EVER

Featured Keynote by Wil ReynoldsOk. So I am a little biased.

But that being said, last year’s spring Local  U Advanced was one of the most educational and fun events that I have ever participated in and we are bringing it back east. There was more of everything that I love about our industry: more great local content, more great local speakers, more great sharing than I had ever experienced. It was collegial AND educational. And plenty of great food and refreshments.

This year the content is all new & we have TWO great keynotes. David Mihm, Aaron Weiche, Ed Reese, Mary Bowling, Will Scott (sans rant), Mike Ramsey and myself will all be there. And  the great networking and mixers will continue to be incredible as well.


LocalU Advanced: Philadelphia. Wil Reynolds of SEER Interactive and Joel Headley of Google have agreed to keynote the event. Wil’s advice on Real Company Sh*t for Local Companies promises to be incredible and you will gain new insights into how Google local really works from Joel. If his talk in NYC last fall in any indication, you will learn about the whys and wherefores of Google local at a whole new level of understanding


March 7 evening and March 8th all day


Valley Forge DoubleTree by Hilton just outside of Philadelphia. We are offering a special group rate (Group name: MidAtlantic InnKeepers) of $129 for your hotel stay.

Check out the full agenda on our EventBrite page, and save $100 of the $899 with our EARLYBIRD discount code!

OK. I may be biased but I even after I strip out my self serving pride, I think its going to be a great event. Hope to see you there.

Local U Advanced NYC Sold Out

Local-Advanced-U_180x70Apparently we have sold the last seat to the Local U Advanced session in NYC. We will be holding another advanced event in Valley Forge, Pa next March 7 & 8th. Let us know if you want details. Thanks to all for your support of this event

We will be announcing our (very busy) winter & spring speaking schedule shortly and it looks like we will be in Dallas, Springfield (MA), Valley Forge, Harrisburg and hopefully the Cupertino area (and perhaps a few more places as well). We are now scheduling for May and the fall of 2014 so if you are interested in having us come to your city, let us know.

We hope to have our full video tape of the LocalU advanced session in Seattle available for purchase shortly and some other cool content as well. We will keep you posted.

LocalU Odds and Ends

Local-Advanced-U_180x70Lot’s has been happening at LocalU. We have an advanced LocalU coming up Monday in NYC that has just 5 seats left. If you do sign up be sure to use the discount code WS-LUA10 for 10% off. If you are already signed up be sure to reach out to me and introduce yourself.

We will be announcing our (very busy) winter & spring speaking schedule shortly and it looks like we will be in Dallas, Springfield (MA), Valley Forge, Harrisburg and hopefully the Cupertino area (and perhaps a few more places as well). We are now scheduling for May and the fall of 2014 so if you are interested in having us come to your city, let us know.

We hope to have our full video tape of the LocalU advanced session in Seattle available for purchase shortly and some other cool content as well. We will keep you posted.

We have been busy at the LocalU blog as well with some great articles over the past few months that you might have missed:

Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard? – Mike Blumenthal

The Real Truth About SEO & Call Tracking – Mary Bowling

Is Your Website Ready for the Holidays? – Mary Bowling

What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages – Mike Blumenthal

How Long Should Your Business Description Be in the Google Places for Business Dashboard? – Mike Blumenthal

Have You Tried Google Support for Local Lately? – Mary Bowling

How To Segment Local Search In Google Analytics (with Free Dashboard!) – Ed Reese (I particularly like the free dashboard that Ed created that gives some incredible insights into where your local visitors are coming from. And what is better than free?).

There will be light postings next week due to travel. I hope to see you in NYC next week.



Local U Advanced – NYC Sept 30th

Fall has descended (and I am riding my bike in 40 degree temperatures ….brr) and our SMX Local U Advanced Workshop is only 11 days away. We have sold 75% of the available tickets so there are only 14 left. If you are thinking of coming now is the time to sign up.

If you do sign up be sure to use the WS-LUA10 discount code to get a 10% discount. Learn more at the SMX site.

Wondering what goes on at Local U Advanced? Here is a video that we filmed in Seattle last June that will give you a sense of it.

Next LocalU Advanced – NYC September 30

Update: We have just learned from the folks at Third Door/SMX that we can offer a discount for your admission. The code WS-LUA10 (case-sensitive) provides a 10% discount off prevailing rate.

We just finished up a LocalU Advanced in Seattle and the feedback was great. It seems to early too be talking about the next one but here I am talking about the next one because the early, early bird special is ending in less than a month. Hope to see you there.

September 30th Local University Advanced will be held the day before SMX East 2013 at the Jacob Javits Center in NYC.

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss Local U East.


Pass Options Super Early Bird
Ends Jul 27
Early Bird
7/28 – 8/24
Regular Rate
8/25 – 9/30
On Site
With All Access Pass $795 $895 $995 $1,095
Workshop Only $895 $995 $1,095 $1,195


These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization.

More Information

Join Us June 13th in Seattle for an Advanced Local U

Join us on June 13th for Local U Advanced at SMX Advanced Seattle 2013


SMX Advanced is the leading destination for advanced, professional Online Marketers to learn the latest and greatest techniques and to network with their peers. In the vein of bringing the best content, the Local University crew are proud to be presenting the 2nd edition of Local U Advanced at the Bell Harbor Conference Center on June 13th.

Those of us on the Local U faculty live and breathe local search every day. Whether working with local or enterprise clients or helping define the ways in which local listings will appear in search, social and beyond we have worked all year putting together this curriculum. Look forward to the most current actionable information on local search, social and the view from the engines.

Up close with the Local U faculty

The SMX advanced workshops offer, in addition to of the great learning opportunity, a small group size with unparalleled access to industry experts. The Local U faculty look forward to the opportunity for one to one exchanges with the attendees. These one to one exchanges are a great opportunity for you to ask most pressing question and get answers.

Get answers direct from the horse’s mouth

Join Google’s own Joel Headley and potentially others in an explanation of the current state of local search from their point of view. Get direct advice from Joel on how to troubleshoot Google local in an afternoon roundtable.

Content appropriate to all audiences

Many SEO conferences seem geared to agencies and operators at the highest levels of engagement. Those agencies and experts will get great value from Local U Advanced as will the local mom and pop.

Many of the core tenets of local SEO are universal and there will be plenty of differentiation among tactics appropriate for large and small. Whether you are a big brand or a local merchant you will get great tips, techniques and case studies relevant to your experience.

It’s not all about Google

You can look forward to more than just Google maps. We are bringing in experts in the cutting-edge of social and content for local promotion. You will also hear from paid search experts working hyper local for individual and enterprise clients.

Pinterest, Facebook and Content Marketing are all starting to play a bigger role in the local markers toolbox. You will hear from expert marketers who are using these media to drive the local results.

If you are just getting started or an old pro Local U Advanced has something for you. This all day advanced level training is packed with great information access to experts and plenty of Q & A.

We hope to see you there.

Already have your All Access ticket? Email or call (877) 242-5242 to add Local University Advanced to your program. Or you can register for just a Workshop pass online at

Why I love LocalU and Why You Should Come to LocalU Advanced Next Weekend

I love LocalU. Traveling around the country and interacting with small businesses and marketing agencies has been a blast for a number of reasons. Many of my reasons for enjoying the time spent giving these seminars should be enough reason for you to attend as well.

I get to meet up with the likes of Matt McGee, David Mihm, Mike Ramsey, Mary Bowling, Aaron Weiche, Ed Reese, Will Scott and Joel Headley of Google to get picked on. And of course to learn from. And talk local. The learning for me has been key. The picking on not so much.

We get to help digital agencies, big and small, and small businesses better succeed in the sometimes confusing world of local. We often do one on one sessions and help marketers and businesses solve sticky problems like if and why they are being penalized or why their sites are not being indexed. Helping someone find a solution is incredibly gratifying and instructive.

At a LocalU in Cleveland several years ago, an audience member was attempting to have a listing for a women’s shelter hidden because of threats. The Googler there emailed home and within the hour, the listing was gone and the inhabitants of the shelter were safer. That was impressive.

At LocalU Advanced last fall, an attendee that had been de-listed from Google Local due to a call from India, explained the situation to Joel Headley of Google and within days, their listings were back. During that seminar he gave out his email address and told attendees that they could contact him directly. Now thats cool! Where else can you get that.

During the last LocalU in Austin, we were explaining the importance of a consistent NAP both offline and on. Joel Headley chimed in that NAP consistency was important not just offline and on-line but on your incoming phone calls as well. It was later reported out on blogs but the world first heard at LocalU. Makes sense but who knew?

Lots to learn and lots of folks to learn from. We have all new sessions for LocalU Advanced and some great content. The session is in Baltimore and is easily accessible by rail and air. We hope that you can take time out of your busy schedules to join us next Friday night and all day Saturday for 24 hours of learning for both you and us! Read more here or just sign up already: