Category Archives: Local Mobile

Local Links of Interest


Google News’ New Local Angle – Greg Sterling, SEL  detailing Google’s new local news service, similar to topix.com

In CBS Test, Mobile Ads Find Users  – Laura Holson, NY Times

CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s location. Its CBS Mobile unit is teaming up with the social networking service Loopt, which allows its subscribers to track participating friends and family on their mobile phones. 

Porn, not ‘localisation,’ is what users are searching for  – telecoms.com

Content, not local information, is what most users are looking for when using search on their phones. And, as on the fixed Internet, much of that content is pornographic, Farhad Divecha, director of search-engine-marketing agency AccuraCast, told delegates at the recent Mobile Search Conference, held in London. 

Study: Free Mobile Directory Assistance To Overtake Paid  – Mark Walsh, mediapost.com

Is iPhone Demand Fading or is ATT Failing?


At LocalMobileSearch, Greg Sterling raised the question: Is iPhone Demand Fading?

I am not sure but if my experience is any indication it is more likely ATT shooting themselves in the foot.

I went to an ATT store yesterday with a small business person who wanted to buy 3 iPhones. He was willing & ready to spend $1200 and increase his monthly fee by $80/month. He was very anxious to walk out of the store with his new iPhones. He percieved owning them as a safety issue for his attorney wife who travels a great deal on rural roads and wanted weather advisories.

Problem was that the place was so busy, they could not get to us for almost 30 minutes. While we waited we attempted to play with the phone but its internet connection wouldn’t function. While we were handling the phone, we inadvertently triggered their alarm. We were visited by a sales person at that point but he couldn’t stay.

When we finally did get to a sales person, they could not compare current plan costs with iPhone plan costs since the spouse had not put him on the “approved list” for such a conversation nor would they allow him  to switch plans.

So while I perceive that demand is strong (this fellow who wanted to buy 3 is a main stream consumer), it appeared to me that ATT (at least in this store) was not up to the task of taking his money.

Mobile User Survey Redux: the Late Adopter


After Greg Sterling surveyed SEL readers on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com, of those 124 took the survey. OleanInfo.com is a local portal site catering to folks interested in Olean NY. Roughly 80% of OleanInfo’s readership lives within 40 miles of Olean, NY, a small town in western NY State.

The readership was chosen for contrast with the SEL readers. Presumably they are rural or of rural origins and less technically oriented. They proved to be, as a group, classic “late adopters”. 85.8% of the OleanInfo respondents were over 40 and 58% over 50 and as a group had very low mobile internet use. This stood in contrast to the SEL readership that was 84% under 40 of which almost half access the mobile internet once per week or more.

Other highlights:

• 90% of respondents report using their cells to text message (thus they do sooner or later adopt)
• 0% penetration of the iPhone
• Very low (12%) penetration of traditional smartphones
• 87% had no mobile internet usage AT ALL
• 26% reported using Free DA and of those 32% used Goog-411 and 44% uses Free-411. (Remember that the Goog-411 billboard campaign took place in Olean)

A more complete write up of the data is available at SearchEngineLand: Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users

SEL Survey Data & Comparison


Mobile User Survey Redux: the Late Adopter

After Greg Sterling surveyed SEL readers on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com, a local portal site catering to folks interested in Olean NY. Roughly 80% of OleanInfo’s readership lives within 40 miles of Olean, NY, a small town in western NY State.

The readership was chosen for contrast with the SEL readers. Presumably they are rural or of rural origins and less technically oriented. They proved to be, as a group, classic “late adopters”. 85.8% of the OleanInfo respondents were over 40 and 58% over 50 and as a group had very low mobile internet use. This stood in contrast to the SEL readership that was 84% under 40 of which almost half access the mobile internet once per week or more.

Other highlights:

• 90% of respondents report using their cells to text message (thus they do sooner or later adopt)
• 0% penetration of the iPhone
• Very low (12%) penetration of traditional smartphones
• 87% had no mobile internet usage AT ALL
• 26% reported using Free DA and of those 32% used Goog-411 and 44% uses Free-411. (Remember that the Goog-411 billboard campaign took place in Olean)

Here are the results of the survey taken last week. OleanInfo respondents are listed first with the comparable SEL response in parenthesis.

What sort of mobile phone do you currently own?

  • Conventional cell phone — 87.6% (58.7%)
  • Traditional smartphone (e.g., BlackBerry, Treo) — 12.4% (30.7%)
  • iPhone — 0.0% (10.7%)

Indicate how many of the following you do with your mobile phone (multiple answers permitted):

  • Send and receive text/SMS messages — 90.9% ( 97.2%)
  • Access the mobile Internet — 22.7% (56.9%)
  • Use downloaded applications (e.g., Mapquest Navigator, Google Maps for Mobile) — 12.1% (36.1%)

How frequently do you access the mobile Internet?

  • Never — 87.2% (33.8%)
  • Once a month or less — 4.6% (13.5%)
  • Two-three times a month – 4.6% (5.4%)
  • More than once a week — 1.8% (21.6%)
  • At least once daily – 1.8% (25.7%)

If you don’t access the Internet on your mobile phone, why not (multiple answers permitted)?

  • Keying in queries is frustrating — 21% (45%)
  • The network is too slow — 6.2% (52.5%)
  • The screen on my phone is too small — 14.8% (57.5%)
  • I don’t have a mobile Internet plan — 77.8% (45%)

Which of the following mobile search engines/sites do you use (multiple answers permitted)?

  • Ask – 17.4% (8%)
  • AOL – 4.3% (0%)
  • Google – 78.3% (90%)
  • Microsoft Live Search/MSN – 26.1% (8%)
  • Yahoo oneSearch/Go – 41.3% (20%)
  • Note-The high response rate on this question implies that the question was not fully understood

Do you use any of the free directory assistance options?

  • Yes – 26% (29%)
  • No – 74% (71%)

If you use any of the free directory assistance options, which one(s):

  • Goog411 — 32% (73.9%)
  • 1-800-YellowPages (AT&T) – 28% (8.7%)
  • 1-800-Call-411 (Microsoft) – 12.0% (8.7%)
  • 1-800-Free-411 – 44% (21.7%)

Indicate your gender

  • Female – 38% (24%)
  • Male — 62% (76%)

Indicate your age

  • 18-24 — 1.8% (17.3%)
  • 25-30 — 2.7% (25.3%)
  • 31-40 — 9.8% (41.3%)
  • 41-50 — 27.7% (12%)
  • 51-60 — 30.4% (4%)
  • Over 60 — 27.7% (0%)

Where do you reside?

  • US/North America — 99.1% (65.3%)
  • Europe — 0.9% (25.3%)
  • Asia — 0.0% (9.3%)

The survey has the caveats of any internet survey and the results only reflect the reality of the group surveyed. That being said these responses provide an interesting contrast to the results of the SEL reader survey.

Most read articles for 2008


Here are the top 10 read articles from Understanding Google Maps over the past 12 months:

1. Which On-line Directories provide details to Google Maps
2. First Case of Large Scale Abuse at Google Maps
3. Google Coupons now has searchable interface
4. Now taking Nominations for the Rubber Chicken Awards
5. Sources for Google Map’s Restaurant Local Listing data
6. Goog-411 Rolls out Billboards in the Hinterlands
7. Subscribe to Google Coupons
8. What does a link campaign look like for Local?
9. Has Google relationship with CitySearch changed
10. Yahoo Mapspam now appearing near you

Local Links of Interest


8 White-Hot Trends Lift Local Search in ’08  – Michael Boland, Search Engine Watch

Eight local search trends will rock the search engine world in ’08. Here are the ones with the most momentum as we roll into the New Year 

Amazon Kindle does Maps – Joshua Topolsky, Engadget

Users of the device have been plumbing its depths, and have uncovered a handful of easter eggs which will make current owners extra happy, and might push potential buyers over the edge. Amongst the hidden features are access to Google Maps coupled with CDMA-based location-finding, which also allows you to quickly locate nearby gas stations and restaurants (as well as your own custom searches).

The Pogies: Envelope, Please David Pogue – NY Times

MAPPING BREAKTHROUGHS Google Maps (maps.google.com) has been blowing MapQuest off the map for some time now. But three new features make it head-spinningly great.

Want a coffee with your iPhone? - Brian Caulfield, Forbes

In an application with the U.S. Patent Office filed on Dec. 20, the Cupertino, Calif.-based computer and gadget company described a wireless system that would allow customers to place an order at a store using a wireless device such as a media player, a wireless personal digital assistant or a cellphone.

The system could go far beyond the program that Apple announced with Starbucks in September, which allows iPhone users to press a button and wirelessly download the song playing in the background as they sip their soy lattes.

In Search of the Breakthrough Mobile Network – Stephen Lawson, IDG News Service

It’s been a tough year for municipal Wi-Fi projects and emerging wireless technologies, but with the bruises comes new muscle.

Local Links of Interest


More GoogleClick News: Influential Congressman (Very Publicly) Asks a TON of Interesting Questions (John Betelle – BatellMedia.com)
Lots of interesting questions are asked of Google in the context of the Doubleclick merger. One that caught my attention:
Please explain how Google uses the information or data described in Question 1(a) – (l), including, but not limited to, the following uses: perfecting Google’s search algorithm; operating Google’s advertising programs such as AdWords and AdSense; and research or analysis of user activity on www.google.com.

… 5. In particular, please explain whether Google Maps directs advertisements to IP addresses based on that user’s Google Maps search query history.

Increasing user satisfaction on the mobile web: Technical considerations and a white paper on user satisfaction on the mobile (Martin Kleppmann  Yes/No/Cancel)

The use of internet and web services on mobile devices is expected to revolutionise our attitude to information and communication in the near future. However, in order to attract mainstream adoption, the mobile web must overcome some fundamental user experience problems. In this white paper we approach the user experience from a technical point of view, explaining reasons for deficiencies of the current approaches, and introduce some technical means for improving the user experience.

Google’s Online (Local) Marketing Challenge (via Greg Sterling)

Student groups will receive US$200 of free online advertising and then work with local businesses to devise effective online marketing campaigns. They will outline a strategy, run their campaign, assess their results and provide the business with recommendations to further develop their online marketing. 

LocWeb 2008 Call for Papers


LocWeb 2008: First International Workshop on Location and the Web has issued a call for papers for their conference April 22, 2008 in Beijing, China. From their post:

This workshop brings together researchers from academia and industry labs to discuss and present the latest results and trends in all facets of the relationships between physical locations and Web information.

Submission Instructions

We accept original and unpublished papers that are not under review somewhere else. We accept long papers (8 pages), short papers (4 pages), and demos (2 pages). For paper formatting, please refer to the general WWW2008 instructions, which are available at http://www2008.org/submissions/ (please use the submission instructions for refereed papers). Paper submission uses the same service as WWW2008 and is located at http://www.easychair.org/LocWeb2008.

Important Dates

Submission Deadline: Feb 01, 2008
Acceptance Notification: Mar 01, 2008
Revised Manuscript Due: Mar 15, 2008
Workshop Date: Apr 22, 2008

Organizational Details

Workshop URI: http://medien.informatik.uni-oldenburg.de/LocWeb2008
Submission URI: http://www.easychair.org/LocWeb2008

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Maybe Bill Slawski would hide me in his luggage?

Local Links of Interest


Why today local search fails – and how to fix it (Frank Fuchs locallytype.com)

Well for local search there are a number of problems that lead to a rather poor user experience – well lets say felt user experience.
1.    The data basis to base the algorithm on for local search is poor in comparison to e.g. web search

2.    The lack of data is more visible than in web search

In local search a user will often realize that Bobs Pizza place is not listed – even so it definitely exists.
So users will get that bad feeling of not getting all the information – and without the full story how are they to be convinced to find the right answer?

Nokia Pushes to Regain U.S. Sales in Spite of Apple and Google (NY Times)

“We felt we could teach the U.S. market how we do business elsewhere, and frankly, that failed,” Mr. Kallasvuo said. “Now we just want to act, based on the needs and requirements of the market.”

As it sets out to regain its footing in the United States, Apple and Google are going after Nokia’s franchise. But in doing so, they are shaking up the wireless industry in a way that may open up the one market that has flummoxed Nokia.

Trends 2008: Web access everywhere; e-commerce (Martin Kleppmann – yes-no-cancel.co.uk)

In the mobile local environment of self referential hype …. it is refreshing to hear the opinion of a neutral organisation who simply observes what is going on in the minds of consumers worldwide. Trendwatching.com produces well researched monthly briefings on the latest consumer trends worldwide. I have been following them for a while, wondering when the time would come that they would announce the mobile web as a major consumer trend. And now, in December 2007, the time has arrived. They announce in their predictions for 8 important consumer trends in 2008 (PDF):

“Five years ago, we introduced ONLINE OXYGEN as the engine behind all this excitement: control-craving consumers needing online access as much as they need oxygen. […] If there’s one device that’s going to introduce another few hundred million people to the online world, it’s the phone. And yes, initiatives like Google’s Android and ‘their bidding on the 700MHz band’ and WiMax and so on are definitely going to speed things up. […] don’t count on consumers’ insatiable demand to be online 24/7 to remain unmet forever.” – Trendwatching.com, “Online Oxygen”

Local Links of Interest


Ads on Google Maps for Mobile (& Goog-411?) Coming Next Year (Greg Sterling – LocalMobile Search from the recent Google Local Symposium)

* Performance of mobile ads “is excellent”
* Google has discussed ads on Goog411 and will likely add them but not before the company feels comfortable with the user experience
* The response to MyLocation has been very strong
* Google will likely be introducing local business ads (which currently appear on Google Maps) on Google Maps for Mobile (the application) in the first half next year. MyLocation will enable them to be much more targeted than currently can be accomplished on the desktop.

iPhone Tops Windows Mobile Devices in Web Browsing (Market Share by Net Applications)

We’ve been tracking iPhone usage since its launch. Total web browsing on the iPhone has topped the web browsing on all Windows Mobile devices combined, as this report shows. This report is a listing of the top operating system versions in use. It is not a measure of units sold, but the share of users browsing the internet with the devices. The iPhone has had a dramatic rise in usage share in its short time on the market

Adapt Or Die: Debating The Future of The Mobile Web & The User Experience; Why The World Wide Wait Could Wreck Mobile Search & What To Do About It (Peggy Ann Salz – msearchgrove.com)

While there are some unsettling question marks around Google’s motives, the outcome to watch is how the new interest (translated: rhetoric) in openness will likely whet user appetite for more control over their search experiences and results. Brendan is also betting that users will gravitate to a variety of sources for the answers they need, a shift that will require operators to combine and expose results from storefronts, the Internet and the mobile Web. Any vendor spin aside (InfoSpace of course offers a federated mobile search solution that brings together results from a variety of sources), Brendan does have a point. If open is the flavor of the day, then operators will have to put up or shut up.

Jill Aldort, Senior Analyst, Consumer Mobility Applications, Yankee Group, who led our Internet World roundtable discussion, revealed that her research shows 13 percent of users surf the mobile Internet, up from 6 percent last year.