Understanding Google Places & Local Search – Developing Knowledge about Local Search

November 28, 2007

Local Links of Interest

Category: Google Places (Maps & Local),Local Mobile,Local Search – Mike Blumenthal 11:28 am

Yahoo: Mobile web to overtake PCs in next decade (Gary Price at ResourceShelf.com)

Local Search Guide – IYP & Search Engine Who’s Who
The Yellow Pages Association, along with sponsors eStara and Superpages.com and supporting partners comScore, SEMPO (Search Engine Marketing Professional Organization) and The Kelsey Group, offers the Local Search Guide, which profiles IYPs, Search Engines, Search Tools, Mobile Tools and selected Vertical Directories.

Google Maps now supports collaborative map-making (Google Lat Long Blog)

Google Introduces New “My Location” Feature for Mobile Devices (Greg Sterling – SearchEngineLand.com)

November 27, 2007

Local Links of Interest

Category: Google Places (Maps & Local),Local Mobile – Mike Blumenthal 2:36 pm

Google Maps Adds Terrain View, Replaces Hybrid View (Barry Schwartz – SearchEngineLand)

The Mobile Internet: Still Years Away? (Take Greg Sterling’s Survey on Local Mobile use)

Internet Yellow Pages: Worth The Effort? (Chris Silver Smith – SearchEngineLand)

Informal Poll: Ask Best for Local Search (Greg Sterling – Screenwerk)

November 25, 2007

Local Links of Interest: Local Search News goes mainstream

Category: Local Mobile,Local Search – Mike Blumenthal 12:41 pm

It is fascinating to me to see the emergence of local search & local mobile to be appearing so prominently in the mainstream press. In today’s online edition of the NY Times, the following three headlines from the technology section were featured on the front page:

A Web Tour Will Show Stores From the Inside Out
The Web site EveryScape.com lets a viewer take a realistic tour like the one of Cambridge, Mass., above. Soon, it will go inside to show store interiors, like the Harvard Coop, below.

A new three-dimensional promotional tool will allow Web surfers to venture down streets and inside some local businesses.
Prototype

Mobile Web: So Close Yet So Far

The wireless communications business smacks of a soap opera, with disaster lurking like your next dropped call.

Web Drives More Real-World Purchases

E-commerce purchases are expected to grow a healthy but unspectacular 17 to 20 percent this holiday season over last year’s. But the Web’s influence over what people buy could be growing even faster.

November 22, 2007

Local Links of Interest

Category: Google Places (Maps & Local),Local Mobile – Mike Blumenthal 9:22 am

• Jaiku, Android and Google’s Mobile Ads

• What Google has planned for Jaiku?

Because his mobile phone is able to broadcast the location automatically (even if it’s not very precise), the user posts more than a message. The text can be connected to his location and create a list of preferences for each place you frequently visit.

“Google + Jaiku is not a million miles away from being able to push appropriate advertising to individuals based on their profile, their location and their availability. Imagine walking down the high street and having your mobile phone pop up with a Google notification telling you that Heroes DVD box sets were 20% off at HMV today, or that a new Indian restaurant had just opened in that part of town. (…) It seems obvious that Jaiku is destined to become an integral part of the Android platform over the next year,” thinks Jonathan Mulholland.

• Move the Map Marker on Google Maps: A Screenshot Tour (Tamar Weinberg at SeoRountable.com)