Category Archives: Local Mobile

Local Links of Interest

KML: HTML for the Geoweb – Christopher Schmidt, TechnicalRamblings
KML has become the “HTML” of the Geographic Web. With limited semantic meaning, a combination of mostly-human understandable XML tags for the majority of the usages, widespread use and abuse for purposes far beyond the original thoughts and intentions of the designers, and more, KML fits well into the geographic version of the niche filled by HTML in more generalized content publishing.

Beneficiaries of UGC in Map and Location Updating – MDob, Exploring

This is part of series on the implication, benefits, winners and loosers in having users updating Mapd and Business listing data.

Yahoo! onePlace Offers Front Door to Mobile Internet – Greg Sterling LocalMobileSearch

One of the many things holding the cell phone back from being a functional internet and search platform in the terrible user experience. This product might solve some of that for non iPhone users.

Do Ratings Matter Part Deux – Greg Sterling, Screenwerk

Yahoo’s response to Greg’s response to Matt’s posting:

  1. Ratings (stars) always matter and factor into the presentation of ranked local results in Shortcuts/Direct Display and Yahoo! Local.
  2. Most of the time the local results presented in search results and in Yahoo! Local will be identical (top three) but not 100% of the time.
  3. Reviews/review text don’t factor as a weighted variable in the algorithm for the presentation of local results via Shortcuts but may, on occasion, play a part in the ordering of results on Yahoo! Local.

Local Links of Interest

Evidence Clear: Better Usability = More Mobile Internet Usage – Greg Sterling Localmobilesearch.com

AT&T Mobility president and CEO Ralph de la Vega reportedly told audience members at the GSMA Mobile World Congress Thursday that 95% of iPhone owners surf the mobile Web, although only 30% had done so before. About half have also watched videos on the iPhone via YouTube.

Google Gets What It Wanted from C-Block Auction – Greg Sterling, LocalMobileSearch

[Google] doesn’t have to build the infrastructure but it may reap the benefits of the required openness attaching to the C-Block of 700 MHz spectrum…..That winner will have to allow “any legal device” to access the network. Thus any Android phone would be allowed to operate, as well as devices such as the iPod Touch or perhaps the iPhone itself. 

Local Search Keyword Analysis  – ConvertOffline.com

A nice piece of research showing the relative frequency and structure of Sevice+Locale and Locale+Service searches.

Local is “over rated” – Local is “under rated”

This was mostly written as a response to comments in my interview with Miriam at SEOIgloo. I realized that I can only write so many words before breakfast so I have posted the comment slightly changed here.

There are those who say that “local search gets no respect, it should be important to all” and others in the search industry that look at local and say: “It is not a significant force, its not important and doesn’t affect my clients”.

I have often thought the “local is over rated”/”local is underated” debate misses the point to some extent.The debate is more nuanced than that. And the answer is: Yes.

If you need Local, you need local.

We are in a nascent market, local search, that has not yet fully developed. It requires indexed content from the producers of the information and searches from the consumers of it. It will use new ways of accessing this information

So as more and more information comes on line, as Google (or whomever) provides more and more granularity, users and producers both will follow along as they realize that they will benefit.

Each company will come to local when it is in their benefit to do so. Five years ago, local wasn’t important unless you were in the hotel business, 4 years ago it wasn’t important unless you were in the hotel or florist industry, Three years ago you would have added cars and restaurants to the list and so on.

As your industry or the industry groups that you represent benefit from local, your business will need to be there. For now it local is a collection of niches.

As the information granularity improves, say WalMart posts local inventory, it will also impact the usage and the companies that will need to be there. If Target sees Walmart there then the process will progress on the data side as well. Local will become the ultimate aggregation of niches.

As the information improves in any given industry segment and as the business feels the need to be in local, the searchers will be there & the SEM’s will follow. In the meantime the number of niches that benefit will continue to grow.

Ultimately, as Miriam points out on SEOigloo, even with Ebay sellers all bussiness is local. (Just look at the comparison of internet shopping to total shopping).

The other looming change will be in how we access that information. The movement toward hand held computing ala the iPhone will change all of this is unforeseeable ways but most all of them will have an impact on local.

The game has just started so it would be foolish to place any bets on who does or doesn’t need the capability. I think we can agree that the number of niches that benefit from local is growing. At some point what was a collection of niches becomes the majority and the tipping point is reached. Keep your options open and take advantage as you see the opportunity.

Regardless there are industry segments that need to be in local now and they need solid advice and counsel.

Local Links of Interest

Google News’ New Local Angle – Greg Sterling, SEL  detailing Google’s new local news service, similar to topix.com

In CBS Test, Mobile Ads Find Users  – Laura Holson, NY Times

CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s location. Its CBS Mobile unit is teaming up with the social networking service Loopt, which allows its subscribers to track participating friends and family on their mobile phones. 

Porn, not ‘localisation,’ is what users are searching for  – telecoms.com

Content, not local information, is what most users are looking for when using search on their phones. And, as on the fixed Internet, much of that content is pornographic, Farhad Divecha, director of search-engine-marketing agency AccuraCast, told delegates at the recent Mobile Search Conference, held in London. 

Study: Free Mobile Directory Assistance To Overtake Paid  – Mark Walsh, mediapost.com

Is iPhone Demand Fading or is ATT Failing?

At LocalMobileSearch, Greg Sterling raised the question: Is iPhone Demand Fading?

I am not sure but if my experience is any indication it is more likely ATT shooting themselves in the foot.

I went to an ATT store yesterday with a small business person who wanted to buy 3 iPhones. He was willing & ready to spend $1200 and increase his monthly fee by $80/month. He was very anxious to walk out of the store with his new iPhones. He percieved owning them as a safety issue for his attorney wife who travels a great deal on rural roads and wanted weather advisories.

Problem was that the place was so busy, they could not get to us for almost 30 minutes. While we waited we attempted to play with the phone but its internet connection wouldn’t function. While we were handling the phone, we inadvertently triggered their alarm. We were visited by a sales person at that point but he couldn’t stay.

When we finally did get to a sales person, they could not compare current plan costs with iPhone plan costs since the spouse had not put him on the “approved list” for such a conversation nor would they allow him  to switch plans.

So while I perceive that demand is strong (this fellow who wanted to buy 3 is a main stream consumer), it appeared to me that ATT (at least in this store) was not up to the task of taking his money.

Mobile User Survey Redux: the Late Adopter

After Greg Sterling surveyed SEL readers on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com, of those 124 took the survey. OleanInfo.com is a local portal site catering to folks interested in Olean NY. Roughly 80% of OleanInfo’s readership lives within 40 miles of Olean, NY, a small town in western NY State.

The readership was chosen for contrast with the SEL readers. Presumably they are rural or of rural origins and less technically oriented. They proved to be, as a group, classic “late adopters”. 85.8% of the OleanInfo respondents were over 40 and 58% over 50 and as a group had very low mobile internet use. This stood in contrast to the SEL readership that was 84% under 40 of which almost half access the mobile internet once per week or more.

Other highlights:

• 90% of respondents report using their cells to text message (thus they do sooner or later adopt)
• 0% penetration of the iPhone
• Very low (12%) penetration of traditional smartphones
• 87% had no mobile internet usage AT ALL
• 26% reported using Free DA and of those 32% used Goog-411 and 44% uses Free-411. (Remember that the Goog-411 billboard campaign took place in Olean)

A more complete write up of the data is available at SearchEngineLand: Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users

SEL Survey Data & Comparison

Mobile User Survey Redux: the Late Adopter

After Greg Sterling surveyed SEL readers on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com, a local portal site catering to folks interested in Olean NY. Roughly 80% of OleanInfo’s readership lives within 40 miles of Olean, NY, a small town in western NY State.

The readership was chosen for contrast with the SEL readers. Presumably they are rural or of rural origins and less technically oriented. They proved to be, as a group, classic “late adopters”. 85.8% of the OleanInfo respondents were over 40 and 58% over 50 and as a group had very low mobile internet use. This stood in contrast to the SEL readership that was 84% under 40 of which almost half access the mobile internet once per week or more.

Other highlights:

• 90% of respondents report using their cells to text message (thus they do sooner or later adopt)
• 0% penetration of the iPhone
• Very low (12%) penetration of traditional smartphones
• 87% had no mobile internet usage AT ALL
• 26% reported using Free DA and of those 32% used Goog-411 and 44% uses Free-411. (Remember that the Goog-411 billboard campaign took place in Olean)

Here are the results of the survey taken last week. OleanInfo respondents are listed first with the comparable SEL response in parenthesis.

What sort of mobile phone do you currently own?

  • Conventional cell phone — 87.6% (58.7%)
  • Traditional smartphone (e.g., BlackBerry, Treo) — 12.4% (30.7%)
  • iPhone — 0.0% (10.7%)

Indicate how many of the following you do with your mobile phone (multiple answers permitted):

  • Send and receive text/SMS messages — 90.9% ( 97.2%)
  • Access the mobile Internet — 22.7% (56.9%)
  • Use downloaded applications (e.g., Mapquest Navigator, Google Maps for Mobile) — 12.1% (36.1%)

How frequently do you access the mobile Internet?

  • Never — 87.2% (33.8%)
  • Once a month or less — 4.6% (13.5%)
  • Two-three times a month – 4.6% (5.4%)
  • More than once a week — 1.8% (21.6%)
  • At least once daily – 1.8% (25.7%)

If you don’t access the Internet on your mobile phone, why not (multiple answers permitted)?

  • Keying in queries is frustrating — 21% (45%)
  • The network is too slow — 6.2% (52.5%)
  • The screen on my phone is too small — 14.8% (57.5%)
  • I don’t have a mobile Internet plan — 77.8% (45%)

Which of the following mobile search engines/sites do you use (multiple answers permitted)?

  • Ask – 17.4% (8%)
  • AOL – 4.3% (0%)
  • Google – 78.3% (90%)
  • Microsoft Live Search/MSN – 26.1% (8%)
  • Yahoo oneSearch/Go – 41.3% (20%)
  • Note-The high response rate on this question implies that the question was not fully understood

Do you use any of the free directory assistance options?

  • Yes – 26% (29%)
  • No – 74% (71%)

If you use any of the free directory assistance options, which one(s):

  • Goog411 — 32% (73.9%)
  • 1-800-YellowPages (AT&T) – 28% (8.7%)
  • 1-800-Call-411 (Microsoft) – 12.0% (8.7%)
  • 1-800-Free-411 – 44% (21.7%)

Indicate your gender

  • Female – 38% (24%)
  • Male — 62% (76%)

Indicate your age

  • 18-24 — 1.8% (17.3%)
  • 25-30 — 2.7% (25.3%)
  • 31-40 — 9.8% (41.3%)
  • 41-50 — 27.7% (12%)
  • 51-60 — 30.4% (4%)
  • Over 60 — 27.7% (0%)

Where do you reside?

  • US/North America — 99.1% (65.3%)
  • Europe — 0.9% (25.3%)
  • Asia — 0.0% (9.3%)

The survey has the caveats of any internet survey and the results only reflect the reality of the group surveyed. That being said these responses provide an interesting contrast to the results of the SEL reader survey.

Most read articles for 2008

Here are the top 10 read articles from Understanding Google Maps over the past 12 months:

1. Which On-line Directories provide details to Google Maps
2. First Case of Large Scale Abuse at Google Maps
3. Google Coupons now has searchable interface
4. Now taking Nominations for the Rubber Chicken Awards
5. Sources for Google Map’s Restaurant Local Listing data
6. Goog-411 Rolls out Billboards in the Hinterlands
7. Subscribe to Google Coupons
8. What does a link campaign look like for Local?
9. Has Google relationship with CitySearch changed
10. Yahoo Mapspam now appearing near you

Local Links of Interest

8 White-Hot Trends Lift Local Search in ’08  – Michael Boland, Search Engine Watch

Eight local search trends will rock the search engine world in ’08. Here are the ones with the most momentum as we roll into the New Year 

Amazon Kindle does Maps – Joshua Topolsky, Engadget

Users of the device have been plumbing its depths, and have uncovered a handful of easter eggs which will make current owners extra happy, and might push potential buyers over the edge. Amongst the hidden features are access to Google Maps coupled with CDMA-based location-finding, which also allows you to quickly locate nearby gas stations and restaurants (as well as your own custom searches).

The Pogies: Envelope, Please David Pogue – NY Times

MAPPING BREAKTHROUGHS Google Maps (maps.google.com) has been blowing MapQuest off the map for some time now. But three new features make it head-spinningly great.

Want a coffee with your iPhone? – Brian Caulfield, Forbes

In an application with the U.S. Patent Office filed on Dec. 20, the Cupertino, Calif.-based computer and gadget company described a wireless system that would allow customers to place an order at a store using a wireless device such as a media player, a wireless personal digital assistant or a cellphone.

The system could go far beyond the program that Apple announced with Starbucks in September, which allows iPhone users to press a button and wirelessly download the song playing in the background as they sip their soy lattes.

In Search of the Breakthrough Mobile Network – Stephen Lawson, IDG News Service

It’s been a tough year for municipal Wi-Fi projects and emerging wireless technologies, but with the bruises comes new muscle.

Local Links of Interest

More GoogleClick News: Influential Congressman (Very Publicly) Asks a TON of Interesting Questions (John Betelle – BatellMedia.com)
Lots of interesting questions are asked of Google in the context of the Doubleclick merger. One that caught my attention:
Please explain how Google uses the information or data described in Question 1(a) – (l), including, but not limited to, the following uses: perfecting Google’s search algorithm; operating Google’s advertising programs such as AdWords and AdSense; and research or analysis of user activity on www.google.com.

… 5. In particular, please explain whether Google Maps directs advertisements to IP addresses based on that user’s Google Maps search query history.

Increasing user satisfaction on the mobile web: Technical considerations and a white paper on user satisfaction on the mobile (Martin Kleppmann  Yes/No/Cancel)

The use of internet and web services on mobile devices is expected to revolutionise our attitude to information and communication in the near future. However, in order to attract mainstream adoption, the mobile web must overcome some fundamental user experience problems. In this white paper we approach the user experience from a technical point of view, explaining reasons for deficiencies of the current approaches, and introduce some technical means for improving the user experience.

Google’s Online (Local) Marketing Challenge (via Greg Sterling)

Student groups will receive US$200 of free online advertising and then work with local businesses to devise effective online marketing campaigns. They will outline a strategy, run their campaign, assess their results and provide the business with recommendations to further develop their online marketing.