Category Archives: Local Mobile

VoteReport: Near Real time mapping of voter reports

Andrew Turner of the HighEarthOrbit.com blog, reported on his work developing VoteReport:
an open public reporting system to be used during the 2008 US Election to track the situation as citizens cast their ballots. The simple goal is to make it easy for anyone to send in a report describing the wait time, overall rating and any complications that are impairing their ability to participate in the election. For more information check out http://twittervotereport.com.

The system gathers and maps information from voter reports via a backend that aggregates together Twitter, SMS, voice, iPhone and Android native applications, and even YouTube and presents it in a visually appealing map layout. They also provide a range of feeds in OpenSearch XML, KML, GeoRSS & GeoJSON for others that might use the data on their own maps.

It combines not just deep local data but near real time local data with a map in way that contribute to our understanding of real events on the ground and help us make different decisions in our life. Its a cool use of technology and gives a glimpse of the power maps when combined with social tools and mobile technologies.

I have included an iframe of the map below. If it doesn’t load correctly or loads too slowly, visit their site, http://votereport.us/reports/map to see this product work.

Google Voter Information Tool Goes Mobile

Mobile Voter Information from Google

Google’s Voter Information Tool has gone mobile. From the official Google Blog:

With the U.S. elections less than a week away, voting drives are ramping up. Political parties and non-partisan groups alike are sending out volunteers to encourage citizens to vote on November 4. To make sure these volunteers have the same voter info tools available to them on their phone as on their computer, we’ve now launched a mobile voting locator tool on m.google.com/elections. (Click here to send this to your phone.)

It is nice to see that this tool works on new smartphones as well as on older not-so-smart phones like my ancient Nokia 3650. Good Job Google!

Local Links of Interest

Where Will Android Go Next? – Om Malik, GigaOm

When it comes to its new mobile operating system, Android, Google’s dreams go beyond just mobile phones. Indeed, the company is hoping that the open-source version of the software will eventually find its way into a panoply of devices.

Fuch's e-Ticket

iPod Touch serves as a flight ticket – a real e-ticket – Frank Fuchs, Locally Type

Frank covers his first experience with using his portable mobile device for e-ticketing. It works and and the counter attendant was able to scan the ticket directly from his iPod screen.

A Look at Google’s First Phone – David Pogue, NY Times

The new G1 from T-Mobile brings the promise of truly open mobile computing with full browsing capability to the cell phone. The logic of a cell phone purchase, however, is made more difficult by the awkward dance between the hardware, software & provider. It is never an easy decision and Pogue’s review of the new T-Mobile Android based G phone points out why.

The Android software looks, feels and works a lot like the iPhone’s. Not as consistent or as attractive, but smartly designed and, for version 1.0, surprisingly complete. In any case, it’s polished enough to give Windows Mobile an inferiority complex the size of Australia; let’s hope Microsoft has a good therapist.

So there’s your G1 report card: software, A-. Phone, B-. Network, C.

InfoUSA, Urban Mapping announce custom local search product – Christopher Hosford, BtoBOnline 

Through a custom integration agreement, infoUSA customers can link business listings with contextually relevant neighborhood information from Urban Mapping’s database of more than 60,000 U.S. neighborhoods in more than 2,700 cities and towns.

The companies said such enhanced geo-location search capabilities would allow for more precise advertising and higher conversions.

SBB trains live on www.swisstrains.ch – Robert, SwissTrains.ch

Take a look at what Google’s Jonathan Rosenberg thinks the future of Mapping looks like.

From the Q3 Earnings Call: One other thing I would actually suggest you try one of the coolest maps applications I saw. Go to swisstrains.ch to see the precision of Swiss trains in real-time and you will actually get a visceral sense of what it is going to be like for people when all of this stuff works on their browsers and works in mobile devices.

Details Emerge about Motorola’s Android Phone – Greg Sterling

Indeed, notwithstanding the built-in social networking elements, price may be a more effective differentiator for the Motorola Android phone. If there is price competition among the various Android vendors, how might that affect BlackBerry and the iPhone? Both have some insulation against price competition: BlackBerry owns the enterprise market today and the iPhone the high-end consumer market. Yet both could be forced to respond if multiple Android handsets are priced closer to $100 than $200.

And the more prices come down for smartphones, the more that segment of the market will grow. Three of the top five selling phones in the US are smartphones (two BlackBerry phones and the iPhone). That in turn benefits the mobile Internet as we’ve repeatedly seen:

Local Mobile: Dinner table market observations

On my last night at SMXEast, I took four 20 somethings out to dinner, two women and two men. It was interesting in that they all seemed to be connected to local mobile across the spectrum of possibilities. One had an iPhone, one could barely use her cell phone for texting, and two would have an iPhone if they could afford a data plan.

Of the four of them, two thought Windows Mobile was an abomination (volunteered not solicited), and not one of them had heard of the impending G-phone rollout from T-Mobile. The iPhone user immediately started wondering if it would make her iPhone obsolete and whether she should get one.

Admittedly not a huge sample but interesting none the less. The iPhone has a great reputation amongst all of them, Windows Mobile sucked (from their point of view) and their was immediate interest and trust in a Google phone. 

The next day, having returned to Olean and I dined with a 50 something, female lawyer friend who owns an iPhone. She didn’t have her iPhone handy and we wanted to locate the neighborhood where one of the previous evening’s 20 year old lived. I pulled out my four year old Nokia 3620 with its early WAP browser and successfully pulled up a Google Map of the location. I handed the phone to the lawyer who immediately started poking the screen and double flicking in an effort to zoom the view. She was annoyed at the lack of response and just assumed that all phones had an interface like the iPhone. It points out the huge advantage of being first with a usable design and if that translates to significant market share how hard it would be to unlodge that early leader once the habit is ingrained..

The anecdotes demonstrate how deeply the iPhone has penetrated our culture and their ready market for a lower priced phone/plan. It doesn’t bode well for Microsoft’s mobile future and it is clear that Google, while having a lot of brand equity, has not yet moved their phone onto the radar of most people.

Google Maps: One (data) Ring to Rule Them All

Yesterday I asked whether Google Map’s upward trend continue? Can Mapquest maintain its market share? Or like the IYP space does Google just have too much presence in search to not win this race also?

From where I sit, these Map & IYP Market Share comparisons only look at a narrow sliver of Local results being delivered to end users. I have taken the liberty of adding an estimate of Google’s % of total Internet traffic that shows a Local OneBox to Hitwise’s chart. I am assuming that Google.com has roughly 6% of total traffic and that the Local Onebox shows for geo specific queries on roughly 10% of all searches. It could be as low as 7% and perhaps as high as 15%.
Mapquest Vs Universal Local

Regardless, it indicates that Google.com is displaying a map with attendant local results 2 to 3 times more frequently than Mapquest. Thus when you combine the reach of Google Maps and the Google.com Local OneBox, it is approaching 1% of total Internet traffic. This aggregate is 3 to 4 times the market share of MapQuest.

Google has never sat on it’s laurels in regard to Map’s market share. At every opportunity they have directed traffic inwards towards Maps as opposed to elsewhere. As Matt McGee noted on SearchEngineLand:

We’ve noted on Search Engine Land that two factors likely began to change the traffic trends for map sites: First, when Google stopped linking to MapQuest and Yahoo! Maps; second, when Google Maps began to be featured prominently in Universal Search results.

The imminent release of location aware browsers will further refine Google’s ability to deliver locally relevant results to the desktop. I am sure that this not the only trick up their sleeves.

But even this analysis captures but a share of the local information flowing from the Google Map’s data siloh into end user’s hands….
Continue reading Google Maps: One (data) Ring to Rule Them All

Eric Enge: Frazier Miller and Shailesh Bhat Interview on Yahoo Local

Eric Enge has an informative and detailed interview today with Frazier Miller and Shailesh Bhat on the inner workings of Yahoo Local.

There were many items in the interview of interest and a number of notable contrasts with Google’s fully automated system.

Some of the highlights:

– Yahoo Local relies very heavily on the licensed feeds that they get through data providers like InfoUSA, Acxiom, and Localeze and these should be the primary sources for maintaing data accuracy in your Yahoo record.

– They “have human and manual moderation that goes on for changes, so … submissions all go through a moderation process where we look for patterns and we actually do validation of data to make sure it is accurate”. Google could learn from this approach!

– Categorization and consistency of keywords across data sources and your listing are key to ranking

For more key points from the interview ….
Continue reading Eric Enge: Frazier Miller and Shailesh Bhat Interview on Yahoo Local

(The original) Local Links of Interest

U.S. on Track to Top Mobile Net Market, Study Says – Steve McClellan, AdWeek.com

Why the change? Kerr cites several reasons, including the fact that U.S. mobile carriers are rapidly building out 3G networks, which facilitate the transmission of mobile Web-based video at faster rates, something that U.K. and other European-based carriers did years ago. Plus, newer handsets available in the U.S. offer higher quality reception of video and music and cheaper subscriber plans have boosted sign-ups among consumers, he said.

The most highly trafficked sites tend to be those offering news, sports and weather, with spikes occurring during rush hour and lunch breaks. “Growth in the U.S. has really come on strong in the last two years,” he said.

VoIP Goes Mobile – Olga Kharif, BusinessWeek.com

Gorilla, iCall, and a growing number of other services rely on what’s known as Voice over Internet Protocol technology that delivers speech via the Internet in much the same way as e-mail. VoIP calling is already raising a ruckus in telecommunications, putting pressure on the price of land-line calling and luring subscribers toward upstarts like Vonage (VG) and Comcast (CMCSA) away from incumbents such as AT&T, and Verizon (VZ). Now, the technology threatens to erode sales for mobile-phone service providers too.

Load Your User’s Location on the Map! – Pamela Fox, GooglegeoDevelopers

Wouldn’t it be better if the map could automatically center to my location without me lifting one of my precious fingers? The answer is yes, and now it’s easier to do than ever with the introduction of IP-based location information in the AJAX APIs framework

Local Links of Interest

Polo Ralph Lauren to Launch Shopping by Cellphone – Reuters News Service
Polo is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way from Asia to the United States, said David Lauren, senior vice president of advertising and son of designer and Chief Executive Ralph Lauren.

5 Steps for 5 Stars: Reputation Management for Small Businesses
– David Mihm, davidmihm.com

A great summary and “a list of truly exceptional posts related to this topic written in the last couple of months, and summarizing their findings”.

Hyperlocal Blogging Sonoma County, CA – More SEO Copywriting Tips – Miriam Ellis, Solaswebdesign.com

The second part of a two part series on copywriting tips for hyperlocal blogging.

Smartphone Is Expected via Google NY Times

T-Mobile will be the first carrier to offer a mobile phone powered by Google’s Android software, according to people briefed on the company’s plans.

How Image-to-Text Could Be Used in Google Street View – Phillip Lenssen, blogoscoped.com

Google could be able to make the streets searchable through a normal text input box. If a club is called “Foobar” and you enter “foobar”, you may find the location even if it’s not available from any existing yellow pages overview service.

Does IYP market share matter?

Does the IYP/online business directory market share matter or has the battle already been decided? Has this category been relegated to just another niche search area where money can be made but market dominance is not possible?

A recent press release noted that www.local.com, ranked fifth in the Business Directories online industry category. This was based on the Hitwise analysis of market share of U.S. visits received at the internet yp sites in Q1, 2008. Greg Sterling at Screenwerks noted the other sites in the category as ranked by Hitwise in their results:

Business and Finance – Business Directories
1 maps.google.com
2 www.yellowpages.com
3 www.whitepages.com
4 local.yahoo.com
5 www.local.com
6 www.infospace.com
7 yellowpages.superpages.com
8 virtualearth.msn.com
9 www.switchboard.com
10 www.yellowbook.com

I have small quibbles with these IYP comparisons. Maps.google.com has a tendency to be over counted due to its integrated mapping function and Yahoo tends to be undercounted due to the fact that it splits its local, yp and maps products into different urls. A resolution to this methodology issue is likely to move Yahoo local closer to first in this list but these are small details.

I see a much bigger problem in that it appears to me the battle for local business listings has already been won and not by the properties on the Hitwise list. These comparisons are simply measuring who has 1st, 2nd and perhaps third of the remaining, ever declining market share left to them by market leaders Google’s and Yahoo’s universal search results.

Here is my math….
Continue reading Does IYP market share matter?

Local Links of Interest

When Will ‘Mobile Search’ Overtake the Internet? – Greg Sterling, LocalMobileSearch.net

While it might take some time for mobile to pass Internet search in the US or Western Europe, in context of the entire world it’s not hard to imagine mobile search volumes exceeding the desktop Internet, in the aggregate, within 5-7 years.

Google Goes Back to ‘Opt-in’ in Mobile – Greg Sterling, LocalMobileSearch.net

When Google first launched mobile AdWords it was an opt-in program: advertisers specifically had to choose to be in mobile sponsored search results. Then, in a fairly well publicized move, Google decided to make mobile an opt-out for AdWords advertisers:

The company informed me last week that it has gone back to an opt-in policy for mobile at the present time.

I also discussed with Google the degree to which the desktop and mobile might ultimate become more similar than different, in the context of “full HTML” browsers (Safari, Opera, Skyfire, Mozilla, Android). We’ll see. As I’ve tried to argue in the past, while there are some advantages in that scenario for users there are considerable disadvantages for advertisers — chiefly because online ads get lost and become very difficult to see.

The iPhone is probably the model of how smartphone browsing will evolve: native applications + full HTML browsing. But that still doesn’t solve the problem for advertisers seeking to effectively reach mobile audiences.

Move Over Universal Search, Illustrated Search Is Smarter? – Bill Slawski,SEObyTheSea

The authors of these patent filings refer to this approach as a “smart aggregation of search results by concepts.” In addition to helping searchers quickly understand different concepts related to their queries,and view different relevant content types from different sources, is also that focused advertisement can be presented.

What Google’s ZIP Code Targeting Means for Local Businesses – David Mihm, davidmihm.com

I take a look at some of the implications of this development, and expand on an earlier hypothesis about why Google introduced the 10-pack to Universal search in the first place. Yes, ZIP code targeting means more relevant results for searchers, but it’s an innovation that might not be entirely altruistic.