At the LSA 18 Conference in Chicago (at friggin’ 8 am*) Anita Yuen, from the Google My Business team, announced new features focusing on the small(ish) and bigger agency market.
“GMB now delivers a tailored experience for agencies and platform partners”.
3 Key investments
Updated API – coming
- Messaging API
- Improved Search APIs across location
- Department hierarchies
Note: Messaging API is currently in trusted tester state.
New Agency Dashboard – Created with agency in mind and will be available generally in 2 to 3 weeks.
- Single organization account for all locations
- Users groups for teams
- Invitation Management
it appears that the dashboard will only support certain high trust categories. It is not clear what an agency does with locksmiths or garage door companies.* All verified listings can be brought into the new agency account via the invitation management.
The invitation management allows the agency to easily send an alert to a new client and makes client opt-in much easier. Clients can request that they be included into an agency dashboard by entering the location group ID.
It will essentially be an organizational layer above the new GMB list view dashboard.
New Partner Program – .
- Agencies advanced access
- Dedicated forum and tailored support
- Partner directory
Notes: There is some minimum size agency that wasn’t detailed but it sounded like Google looking for larger agencies and or agencies with growth trajectories.
Sign up for the New Partner Program: bit.ly/gmb-partner
*this erroneous note was an answer given that was related to the white listing program which is distinct from the agency dashboard