If your account hasen’t yet been upgraded, I have just published a brief but detailed video at LocalU that details some of the features and functionality of the new Google My Business Dashboards. If you would like to see what’s coming and how it works visit the post at Local U.
As we speak Google is in the process of rolling out Google My Business (GMB) & the Google My Bussiness Listing (GMBL bulk) interface updates with a logical integrated hierarchy that is consistent across both products. The upgrade provides improved navigation within any section of the product via improved menus (top and left) and breadcrumbs. It is currently visible to some users and will be visible to all over the coming week.
As of today I do not yet have direct access to the new interface and the help files have not yet been posted.
The interface adds modern navigational elements that create a consistency between the two dashboards and increases access to the many features regardless of the number of listings. It is arguable that these basic interface conventions should have been added quite a while ago, here’s hoping that ease of use is a prelude to additional marketing functionality.
Some highlights of the interface upgrade:
- Improved menu along left allows for ease in contacting support and adding a manager
- List view is available to both basic GMB and GMBL whitelisted bulk users for faster navigation
- Better distinction in the menus between Location and Brand Pages
- Quicker access to deeper review & insight information
Here is additional coverage:
Are you seeing the new interface? If so what country are you in?
Here are some screen shots of the new interface.
And, once again they are showing in Safari, Chrome and Firefox in the US and on the foreign IPs that I checked. So when you wake up tomorrow morning in Europe and the East Coast let me know. Are you too seeing them?
If you are seeing them to what do think Google is thinking? Or are they just goofing on us?
David Mihm is back from England and joined Mary Bowling and myself to talk about the previous week in local. This week’s Local U deep dive video takes a look at David Mihm’s recently released Local Search Ranking Factors. This is the sixth installment of our Deep Dive Into Local series, for the week ending 9/25/15. The complete video is posted in the Local U forums (paywall).
Thus while a search like emergency services buffalo or emergency plumber buffalo would not return a phone number (even though they should…Google what are you thinking???), a searcher can surface it with the search emergency services buffalo phone
I have not found a way to surface street address in the Local Pack but maybe there is one?
Maybe this will make our good friend, Dave happy… hmm probably not. 🙂
A quick check across browsers that were showing phone numbers, confirm that they are once again not showing. For those of you that are not following the drama, to the dismay of many, phone numbers were first removed from the pack on August 7th. Several users reported their periodic reappearance in tests. On Thursday AM (Pacific time), Jennifer Slegg reported their widespread appearance in an article titled: Google Returns Phone Numbers & Addresses to Local 3-Pack noting the general sigh of relief at their return. By Thursday evening they had started appearing worldwide and despite my initial caution I noted that they had in fact rolled out. Now, Saturday morning Eastern time they are once again MIA. Go figure.
As I said on Thursday and revised for today: However given the spread and frequency of visibility my current money is on a rollout not a test. Rollout in the sense of testing for the next 3
months days or so as opposed to testing this week.
Here is a Safari, Mac screen shot. I checked in Chrome and Firefox and via an overseas proxy and all show the numbers as missing.
Test? Rollout? Brainfart? Your call I am done calling it.
Update: I have heard from UK and Japan and both have lost the number in the pack.
And for Dave Oremland, who feels he has some sort of right to be able to see the phone number in case he needs emergency services while serving up students at his bartending school, I offer up these: Continue reading OMG- Say it ain’t so Joe! Phone Numbers Once Again Gone from the 3 Pack?
Frank Kockritz of Ascend Local pointed out this recent Fox News Clip from earlier in the week announcing a $1000 penalty against a Staten Island women for writing a scathing Yelp review of a flooring company, Mr. Sandless OF Staten Island.
According to the court documents:
On March 4, 2015 identified as “Emily” she posted the following “review” on silive (presented below as it appeared on the website):
this matt the owner is a scam
do not use mr sand less of staten island matt is the name he will destroy you floor he is a liar and con artist beware
On March 4, 2015 a similar review by “Emily F.” was posted on Yelp (presented below as it appeared on the website).
this guy mat the owner is a scam do not use him you will regret doing business with this company I’m going to court he is a scam customers please beware he will destroy your floors he is nothing by a liar he robs customers and promises you everything if you want shit then go with him if you like nice work find another he is A SCAM LIAR BULLSHITTER
On March 20, 2015, “Emily F.” posted an “updated review” on Yelp (presented below as it appeared on the website).
this is a night mare of a company you can not imagine what my floors look like stay away from matt gardiner your floors start to crack the stuff comes off the floors are left with no shine i had beautify shine before matt came to my house believe me if you want to see matts work and you rare thinking of hiring him contact me per my email and i will gladly show his work here is my e email address it is firstname.lastname@example.org i would show you his terrible work you would thank me please advise any now who is thinking of wiring with him stay away he is the island biggest scam person around, DO NOT HAVE YOUR FLOORS DONE WITH THIS MAN, CUSTOMERS PLEASE BE WARE OF THIS MAN MATT GARDINER HE IS A SCAM HE TAKES YOUR MONEY AND DESTROYS YOUR HOME
he des not even deserve a one star 0 stars he gets
The Staten Island Civil Court Judge Phillip Straniere said in his ruling: “Terms such as ‘scam’, ‘con artist’ and ‘robs’ imply actions approaching criminal wrongdoing rather than someone who failed to live up the terms of a contract”. For a full reading of both the background and the legal issues read Technovate LLC v Fanelli
From the NY Daily News:
Norman Siegel, a noted civil rights attorney not involved in the case, said the ruling “could chill people from expressing their negative opinions.”
“Opinions are protected speech,” Siegel said, and Fanelli’s comments — while extreme — are opinion. “Context is important,” he said. “She was just spouting off and giving her opinion about his services.”
“If she called him a convicted felon, that would be different,” he said. He encouraged Fanelli to appeal — and she said she’s planning to.
Its an interesting case and it will be interesting to see if the ruling stands as solid case law given the free speech issues. Historically reviews have been seen as a free speech arena and there was little that could legally be challenged. Yelp has consistently defended that position.
“New York also adheres to the doctrine that “a publication defamatory of a place or a product is not libel against its owner unless the owner himself is accused of disreputable conduct”
And per the ruling, the poster, Ms Fanelli, most definitely crossed the line into defamation in New York State. The judge noted that her personal invective was “designed to impugn his integrity and business practices with the intent to damage his business reputation”.
I am hopeful that the defendant does pursue this case as it may be the first review the clearly defines the limits of where free speech ends and defamation starts. In my mind, it would provide a useful yard stick for all of the players; the reviewers, the businesses and the review platforms.
Jennifer Slegg of theSEMPost is reporting the return of phone numbers to the Local 3 Pack results. I am not yet seeing them on my Mac with Safari, Chrome or Firefox although some others are reporting seeing them. Update: As of about 5:00 pm eastern they were showing world wide.
Certainly their return would prove a boon to those dependent on calls for their sustenance like emergency plumbers etc and from a user POV I welcome them. It isn’t clear to me if this is the new normal (whatever the f%&k that means) or a broad test. Are you seeing them? If so what browsers?
I only wish I were a fly on the logs of the search results so I could see and know what Google sees and knows about user behaviors.
Update: In small surveys across Google Plus and Twitter as to whether and where 3-pack with the phone # is being seen or not:
They were seen by folks searching from/located in in Calif, NV, AZ, Japan and Austria.
They were not seen by those searching in FL, NY, Pa, Seattle, Austin, Chicago, DC area, Toronto or the UK.
The results are dependent on physical searcher location NOT the location setting in search. However given the spread and frequency of visibility my current money is on a rollout not a test. Rollout in the sense of testing for the next 3 months or so as opposed to testing this week.
Service businesses have been in a tizzy of late worrying about the possible demise of the local pack and its replacement by the Home Services Ad format. This would effectively monetize all of the prime real estate in local search and interject Google into their quoting process.
Maybe this screen shot will provide a small safe harbor in an otherwise stormy Google.
Clearly this layout is a test as while it is currently returning this result for the Emerald Hills plumber search, it does not return for a San Francisco plumber search. As a side note, the Home Service Ad is now showing as far south as plumber san jose (that seems to be an expansion?).
I get why service area businesses are worried but I have, after many years of dealing with Google, learned that all you can count on with them is the NOW. Google is what Google does, today (only). They test so fast, change so quickly that their rate of change is quicker than you can ever respond as a business.
Thus the only offense is a good defense. Diversify, diversify, diversify. Diversify your search strategy to go after more organic and long tail opportunities plus video and Adwords. Diversify your advertising into other avenues besides Google even if the ROI is not as high as search.
But most importantly diversity your customer relations and retention. The best customer is one you already have not one that you have to find anew.
Make sure that you are taking care of every customer in a way that makes them want to share your information with their friends. Make sure you are staying in touch and get their buy in on how they want to hear from you in the future whether that is email, text or Facebook. Figure out a way to measure their satisfaction and if it isn’t the best in the market figure out how to change your approach so that it is.
Only then will you have some immunity from the vagaries of Google local search.
Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and publish this weekly dive on the Local U Blog. We recently posted our newest installment:Video: Deep Dive into Personal Assistants & the Changing Nature of Search
These segments will typically be about seven minutes in length and be posted one to two weeks after their posting in the forum.
The complete video is posted in the Local U forums (paywall). In 15-20 minutes each week you can learn about the important events in the week that impacted local and potentially your agency. If you are a typical agency and are strapped for time to stay on top of critical events, the Local U forums is worth the price of admission for this reason alone.