The (not very well liked) Local Carousel is now visible in Japan on Google.com although not yet on Google.co.jp/. Kenichi Suzuki, a popular Japanese blogger interested in local search, reports that while he is not sure when it started showing, it is now showing.
Since being rolled out last June they have only been visible in the US. While US based searchers can see the carousel on searches for local information abroad, those searching from outside the US have not seen them until now.
And despite my unique experience last week of not seeing the Local Caroisel for a short while, that has remained the case. The fact that they are rolling out to another country would imply that they are not going away any time soon. But who knows…
I asked Kenichi why it was not visible on .co.jp and noted: But it’s not rare we see certain features available only in .com, sometimes for a while. Say, Authorship program in co.jp was behind a several month later than .com.?
This story is so rich in the evolving complexity of reviews; the absurdly angry SMB, the frustrated poster and so rich a tale of service gone awry. A story of how decent service can become indecent service by the sort of reflexive behavior that is so common in the service industry. To say nothing of Google still not getting their review algo right and how that impacts their image in the market place.
This comment was just posted on an old post about Google removing reviews and I wanted to highlight it. I have not verified the story but it rang true.
Last week was a busy and exciting week for Local U. It has been our long term dream to provide high quality local marketing training and advise on-line. On Thursday we rolled out the Local University Forums.
The Forums will be place where marketers, digital agencies and businesses large and small can get expert answers, detailed local data not available any where else and an opportunity to collaborate with some incredible folks.
Not just the regular speakers at Local U like David Mihm, Mike Ramsey, Aaron Weiche, Mary Bowling and Ed Reese but also folks like Phil Rozek, Nyagoslav Zhekov, Darren Shaw, Andrew Shotland, Carrie Hill, Dan Austin and lots lots more. For me it is exciting because not only will I be able to help others but I stand to learn there every day.
The forums are intended to be a low noise high information environment where questions about site design, local mobile issues, algo changes and local and international local seo can be asked and answered.
At the introductory price of $99/month for the first 50 members, now is the time to join and take advantage of everything the forums have to offer at the lowest possible rate. After the first few days we are well on our way to that goal. The first month is only $49 so you can try it.
Does a Google Bulk upload create a verified listing or is it in reality just another data feed? Unfortunately it is the latter.
Danny Sullivan and Greg Sterling have been covering the recent multi listing hijacking of hotel pages at Google. The hijackers essentially were able to take control of numerous hotel listings and insert an affiliate booking site URL.
Here was part of my comment to Greg about how this might have occurred:
My working theory is that these listings were either unclaimed or possibly claimed via the bulk upload. Bulk upload is viewed by Google as more of a data feed than a listing verification method and it does not lock out [additional] local claimants. Thus the listings were “eligible” to be double claimed. And claimed into the new G+ Local environment. In theory that requires verification either by post or a call and exactly how this many listings were in fact verified with the new domain is unclear.
In the old Places Dashboard and the previous/current Bulk upload any data that Google received was just that. The data might have given it some preference if it was current but it received very little special treatment over any other data that Google had. If they trusted other data more than they yours that is what would show. Or rather if the algo trusted other data more than yours that was what would show.
The driving directions market, while more fragmented than search or social, is continuing to see consolidation. Google maintained their leading share and Apple gained share while the GPS and other web providers are seeing steady and large declines in usage.
Over the past year, I have continued to survey consumers as to their preferred choice in driving direction platform. Surveys of roughly 3500 individuals were conducted in February, July and October of this year. The surveys were done via Google Survey and the results are representative of the adult US Internet population with a margin of error of ~+ /- 2%.
The survey takers were asked: What product or service do you normally use to get driving directions?
Apple saw a nearly 3% increase in share starting the year at 16.4% and ending it at just over 19.3%. Mapquest/Bing/Yahoo lost 5.6% and GPS lost 3.6% of share. An increase in “other” (not included in the first survey) made up the offsetting gains.
Driving directions seem to be a tool that once adopted are unlikely to change in older populations. That was born out with most users over 35 particularly in the older age cohorts. Google and Apple showed strong gains in the 18-24 year old group. Google however has small losses to Apple in most other age cohorts with Apple showing strong gains in the 25-34 year old group as well. GPS and Mapquest/Bing/Yahoo each lost over half of their share in the 18-24 year old group with GPS losing significant share in the 24-35 cohort as well..
Clearly the numbers reflect the rapid movement to mobile for this activity and away from the desktop and dedicated devices for the task. This is particularly true in the critical younger demographics where a long term behaviors are just being established.
The gains in consumer usage made across the board by Apple, while coming mostly at the expense of GPS and non Google desktop incumbents, reinforces that fact that their Map fiasco is behind them. Whether it was true or not at the time of introduction, apparently large numbers of iPhone and iPad users are finding Apple Maps adequate for the task.
The driving direction market remains fragmented and if you look at the numbers from the point of view of the primary map data suppliers it remains competitive with Google and NavTeq (most GPS , Mapquest, Yahoo) each holding about 30%. TeleAtlas, which appeared to be a lost cause a little over a year ago has moved into a strong third. Navteq, not having a strong consumer facing product showing growth, could be at risk going forward.
The consumer side appears to be moving fairly rapidly towards a bipolar world of Google and Apple. Unless there is a new portable category or some unforeseen event occurs in the mobile space this trend is likely to continue.
It will be interesting to see how the holiday purchases, which are likely to have favored Google and Apple, will further impact shares.
Are Local Carousels on their way out? They are gone today in my browsers. (Note others are not seeing any reduction in carousels).
Which raises another question: Is this part of a larger plan to clean up the look of search results page in general and local search in particular?
Several weeks ago rumors started circulating that the Local Carousels were on their way out and would no longer be displayed for local search results. Today, on my machine, the Local Carousel is gone when searching for hotels and restaurants on all of my browsers whether logged in or incognito.
While this could be a test it could also portend a rollout of results in which local carousels are no longer displayed in local search results.
The Local Carousel rolled out broadly in the US (only) in mid June. There were many studies of how they impacted user behaviors and dominated the screen real estate. At the time we had found over three hundred search phrases that showed the carousel in local results.
The carousel is still visible for Knowledge Graph things like museums and theme parks but is not showing for any Places results that I could identify on the desktop. I am not sure about tablet searches.
When I was asked my opinion several weeks of whether it was likely that they would be going away permanently, I responded that it was consistent with the fact that it had never been rolled out world wide. Google does thing at the end of the day for the whole world.
A number of other recent developments have taken place that have, in affect, reduced the visual artifacts that have accumulated on the search results page in local.
In late October Google stopped showing blended results which often included author photos and a mishmash of business names and title tags. In roughly the same timeframe Matt Cutts announced an upcoming 15% reduction in the amount of rich snippets and authorship displayed in search results. In mid-December there weremanyreports of the reduction of author photos. Not as widely reported but noticed on may testimonials pages was the cut back of rich snippet stars as well.
If this change is more than a test (others are not seeing the results I am), all of these changes would be consistent with visual clutter reduction.
As Andrew Shotland pointed out, this decrease in visual business would also be consistent making Ads more visible and more likely to be clicked.
Here are some more screen shots from this afternoon of searches that yesterday were showing the Local Carousel:
Google’s Hummingbird guano, like real guano, is fertile ground. Unfortunately, in the case of Google’s guano, it is fertile ground for spammers and spam and nothing as productive as farm crops.
Southern California has always been a hot bed of Google local spam particularly in the legal industry. Yesterday I was exploring search results for listings in the criminal defense and DUI area. For the 2 terms in 6 towns I found 3 spammy Hummingbird One Box results. That is a 25% #fail rate. Much higher than I had previously seen and an indicator that this problem deserves Google’s attention. I was going to add the adjective “immediate” to the word attention but since this problem has persisted for 4.5 months already and has been reported on a regular basis, immediate seems, when associated with the words “Google Hummingbird quality in local”, like an oxymoron.
Given the industry and the search phrases these are incredibly high value search phrases. The listings were total crap and yet Google continues to deliver these results which enrich spammers and deny others a place on the page.
I dutifully reported these to Google so your results may vary on the searches today. Taking these results down one by one though hardly seems a solution to a problem that exists at world wide scale.
Here are the searches that returned the Hummingbird guano:
Because of the slow and never ending transition of Places to Plus and because of less than stellar communications from Google since the rollout of Plus, a very large number of small local businesses have ended up with more than one Google+ Page.
Over the past 6 weeks I have received a stead stream of inquiries as to how to deal with the situation. I wrote up my answer today at LocalU.