I am just returning from the SIINDA conference in Budapest. SIINDA is the newly formed association born out of the combined efforts of the EASDP, the European Association of Search and Database Publishers (YPs), and EIDQ, the Association for the Directory Information. Most of the attendees at the conference were Yellow page companies that were in various states of conversion from print to digital. Many were fairly far along and appeared to be succeding with the transition. It was an incredible personal AND work learning experience.
One of the speakers was Karen McGrane, who if you haven’t followed you should. She has really thought through the idea of systems to allow content to be re-purposed and right purposed. A critical question for any pre-digital organization that is sitting on a ton of great content as well as new media companies.
Interestingly Apple had three people in attendance (but not speaking) at the conference including one from Cupertino that joined Apple from Locationary. When I asked several of the Apple employees if their attendance was an indication of coming activity on the local front I was obviously answered with non answers. Equally interesting though was when I broached the topic with several of the participants (mostly data providers) and they also felt compelled to note that they were unable to respond. Hopefully Apple is picking up some decent local POI data sets that will make their product more useful in Europe.
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