Google has been rapidly adding these direct answer knowledge graph results to top of the search results over the past few months. They have added Menus, Geometry Answers, Nutrition and sports answers amongst others within the past few months. These are on top of the previously added Map inserts, air travel and other inserts added over the past few years. This could add additional fuel to the Google anti-trust case in Europe if it roles out more widely.
An interesting side note noted by Brian is that Google’s code identifies the result as a knowledge graph result: div class=”_iL kno-fb-ctx knowledge-embedded_video_result__/*
While at SIINDA conference, Google was an obvious point of reference and conversation both in the formal sessions and the informal discussions afterwords.
One number that was bandied about was the total number of currently verified local business listings worldwide. While I have no way to independently verify the number of 20 million verified listings, as Google has not confirmed it, the number noted seemed credible and reasonable. Roughly 20% of all of the world’s businesses as of last November.
Google has chosen to not publicly share this number since December of 2011 when the number of claimed listings was 8 million.
I am just returning from the SIINDA conference in Budapest. SIINDA is the newly formed association born out of the combined efforts of the EASDP, the European Association of Search and Database Publishers (YPs), and EIDQ, the Association for the Directory Information. Most of the attendees at the conference were Yellow page companies that were in various states of conversion from print to digital. Many were fairly far along and appeared to be succeding with the transition. It was an incredible personal AND work learning experience.
One of the speakers was Karen McGrane, who if you haven’t followed you should. She has really thought through the idea of systems to allow content to be re-purposed and right purposed. A critical question for any pre-digital organization that is sitting on a ton of great content as well as new media companies.
Interestingly Apple had three people in attendance (but not speaking) at the conference including one from Cupertino that joined Apple from Locationary. When I asked several of the Apple employees if their attendance was an indication of coming activity on the local front I was obviously answered with non answers. Equally interesting though was when I broached the topic with several of the participants (mostly data providers) and they also felt compelled to note that they were unable to respond. Hopefully Apple is picking up some decent local POI data sets that will make their product more useful in Europe. Continue reading Some Thoughts on the YP industry & Google in Europe→
Nicolai Helling of the United Digital Group is reporting on Google Plus the upgrade of the Bulk Upload to allow multiple administrators. Apparently this upgrade will add full social functionality as well (the link from the help file is currently not working).
I have not seen this new feature in dashbaords that I have access to. Here is his post in its entirety:
Multi-Admin for Google Places Bulk Upload becomes reality
With the ability to enable companies to upload location data in a corporate Google account and then authorize another Google account to manage a single location, a feature is going live that has been awaited for a decade in local search!
This development was preceded by lots of smaller changes to the bulk upload tool, that had been long treated as an unwanted offspring. But as the demand from local search experts and businesses for a more robust Google Places bulk upload backend had steadily increased, this step was somewhat overdue.
It is noteworthy that users using the bulk upload have to wait, until Google changes the account to an upgraded account. A good indication for an upgraded account are the new owner status icons in the backend (see attached screenshot).
With the ability to have multiple admins the bulk upload will also use the rights management architecture and the “one claim rule” that is already in use for listings in the Google+ backend and for manually verified locations in the regular Google Places for Business Center.
So to be clear at this point: A company can now upload and manage up to 10.000 locations in one corporate Google account and remains in full control over each listing by adding and removing other Google accounts (i.e. store managers) for single locations at the same time.
Nicolai notes in the comments on a previous post about recent Bulk changes updates to the help file:
Google announced yesterday that mobile searchers would now be able to filter restaurant results more effectively. It appears that the mobile display for restaurants and hotels has also been updated and hotels also offer a filtering option. These new results are also showing for museums, music venues and amusement parks. The list of location types is very similar to those that return the carousel on the desktop. The change applies to both iPhone and Android clients. H/t to Linda Buquet. This was reported in her forum yesterday.
I presume, like the carousel, that it is US only. Can someone confirm that?
Only three results are shown in the initial search and all locations and all results that display like this (amusement parks, music halls etc etc) offer a filter option if only by rating.
When you select “See all” you are presented with a longer list and no organic results.
When you click on the calendar you are offered the ability to select a date range
Front page, full sentence Google review snippets are in full swing and I can’t take my eyes off of them. I have spent more time than I should looking for front page examples of smb armageddon. And I am finding them even on more highly rated businesses. And they can certainly add “color”.
Its still not clear exactly when or why Google includes certain snippets or no snippets at all. For example here is a knowledge panel for a hotel in Chicago with 22 reviews, some within the past 4 months, many within the past year and yet nary a front page panner. And there are some doozies in there.
But here are some of the ones that I have seen on the Knowledge Panels that have struck me as powerful examples of what a business DOESN’T want to happen. There is no hiding any more. It will be interesting to hear from some owners once they start seeing these.
Bottom line is that a business with bad service can run but they can’t hide.
Please share your favorite “hall of shame” examples.
With the rollout of review sentiment snippets to the Knowledge Panel in Local search, Google has again elevated reviews another notch in their visibility and impact. These “review synopses” are not just more visible but in being just one sentence and clearly highlighted they are more capable of having greater affect on the reader.
In the previous incarnation of sentiment snippets (still extant on the about page) Google amassed a jumble of words that really had little affect and was easily ignored. The graph is clear but the sentiments provide little of value and no context :
The new review synopsis on the other hand stands out and guarantees, by both the brevity and boldness, a higher likelihood of being read and a higher likelihood of impacting the searcher attitude:
A client, having re-located to a new sub division, contracted with me early last spring to get their new street “on the map” and to clean their NAP. Google, with the help of Dan Austin (a partner on the project) picked up the new streets in about 2 weeks and went live to Maps immediately after. The change of address was equally speedy. OpenStreetMap was about the same.
TeleAtlas, which Apple uses, and Navteq-Here both took almost 6 months to give acknowledgement of the fact that the street reality had changed, another 3 months to get their base maps updated and then with each of their down stream users it was a crap shoot. MapQuest picked up the new streets in January, 2014. Yahoo Maps in February and Apple finally picked up the change this past week. We are talking over a year and nearly a year for Yahoo and Mapquest. Bing, well… we are still waiting for Bing Maps. That’s the Apple (and industry) bad news. Bad but not as bad as Bing and about the same as everyone else. And solely due to their partner TeleAtlas. Although it does not appear that Nav-Teq-Here is any better.
But here is the Apple good news. Once the base street map was correct, we reported the changed address and had a response and a fix in two days. And not just a response but a direct feedback sent to my iPhone. Nice. It actually felt like the Apple service to which we have grown accustomed and that would distinguish them in the market (Google are you listening?). This is not the first report of Apple upping their listing game.
Now if they can get TeleAtlas to fix stuff as quickly we would be going someplace. Or rather we could get there using Apple Maps.