Why Brands Should Be Worried About the Local Scroll Pack

On mobile, local brand searches on Google have long been mundane affairs largely focused on the brand that the consumer searched for. They delivered up nearby locations, a logo, an about tab and typically highlighted pages from the brand site. It was a straight up recovery search by a customer that your brand owned.  Even …

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Local Scroll Pack Now Showing Ads

Changes are coming fast and furious to the new(wish) Local Scroll Pack.  This is the first one that I have seen that has included an ad. And it is verrrrrrry visible in this format.  The visual stimuli are so pervasive that one hardly notices the ad destination. Go figure.  And here is an ad from …

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Google Tweaks Local Scroll Pack Yet Again

Last week, we saw Google updating the as yet not fully rolled out Scroll Pack with stronger and more obvious calls to action for user engagement. This week I am seeing yet another, subtler, update; Google has added more and more colorful icons for each section of the Scroll Pack result. This is the second …

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Google Updates As Yet Unannounced Scroll Pack with Stronger CTA

The new(ish) Local Scroll Pack, which remains with very limited visibility, has been updated with a bolder call to action to view more locations. In addition it now includes additional personalization gleaned from Maps and greater detail if a user is looking for more categories related to the search.  In the initial preview, it was …

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SCrolling Local Brand result

I have been seeing a test of a new Local Scroll Pack result when logged in on my iPhone and using Safari. There is a different style presented for retail/restaurants than for service business. Brand packs have a slight variation as well. In the brand results, there is the card style scroll pack below the …

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Google Showing New Local Scroll Pak

Google appears to be testing (rolling out?) a new Local Scroll Pak display that provides a horizontal scrolling view of the top local search results. The result, first pointed out to me by Todd Moss, is currently showing on my iPhone for the search Moving Companies San Francisco. It is also showing for similar searches …

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