The last leg of the cross platform rollout of My Business is complete- Google announced that Apple just made the iPhone My Business app available in the App Store. With this release Google now gives the SMB the ability to access My Business from the desktop, Android or iPhone.

The  iOS app (available hereL http://goo.gl/Df7kxX) and the Android app (available here http://goo.gl/i6Yybe) are mostly at parity with the desktop version. They provide the ability for a business to edit the business listing (change hours, description etc.), view (but not add) managers, post to Plus, add photos, view local insights, switch pages and accounts and even change the cover and profile photos. That last one seems a bit odd but its in there even if hard to find.

The interface makes effective use of the card metaphor to allow relatively easy editing and uploading of most things. And it even allows a deep drill into the Local insights with as much detail and as many options as the desktop version.

Missing are the add on applications like reviews, Adwords Express and a summary card of full Google Analytics. A minor annoyance is if you have links in your business introduction, you must know HTML to do the edits. None of these are show stoppers by any means and most of these missing items are hardly noticeable with the exception of review monitoring. Google has indicated that is on the way at some point.

The iPhone product works  well. The interface is accessible and useful.Sharing is front and center

Obviously much of an SMB’s basic information doesn’t change from week to week. There is no review feedback and most don’t yet appreciate the analytics.  With the missing review monitor and the failure of insights as a hook for most SMBS one assumes that Google’s goal in this version is to encourage the SMB to post social content.

Most SMBs don’t have the time or the inclination to post to a social network. Besides adding additional reasons that would attract different types of businesses to this app, getting  those who have claimed their listing with Google to post is really Google’s biggest challenge.

There is not yet a totally compelling reason for most businesses to do so. Google has started to give local businesses a reason – the ability to have recent posts show up on the front page of the search results in a business Knowledge Panel. And certainly it is nice seeing Google increase reach for social postings while Facebook is limiting it.

But Google needs to take this whole project further than that if there is to be a groundswell of adoption. There are still multiple barriers to that need to be removed.

Continue reading →

Google announced today that they are entering the domain registration space with a limited test of the product.  Here is the full announcement from the Google + Your Business page:

It’s 2014 and it seems obvious, but across laptops, tablets and mobile devices, a website is one of the first places people go to find information about a business. But amazingly, our research shows that 55% of small businesses still don’t have one. 

So as we explore ways to help small businesses succeed online (through tools like Google My Business [http://goo.gl/Ajvbn5] ), we thought it made sense to look more closely at the starting point of every business’s online presence – a website. And that starts with a domain name.

We’re beginning to invite a small number of people to kick the tires on Google Domains [http://goo.gl/pHvjoO], a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business – whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web. 
 
Google Domains isn’t fully-featured yet, but we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience. (You currently need an invitation code to do so, sorry!) We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience. We also want to make sure our customer support and infrastructure works flawlessly, and that we have the right additional services (like mobile website creation tools and hosting services from a range of providers, as well as domain management support). We’re working with some of the top website building providers like +Shopify, +Squarespace, +Weebly, and +Wix.com  to help make that happen.

While we’re still building out all of the features, our goal is to make Google Domains more widely available soon. You can check out the first cut of what we’re working on at www.google.com/domains.

According to MarketingLand the domains will sell for $12 and will cover the .com, .net, .org and .biz TLDs. Obviously this day has been long in coming and long anticipated. With the recent rollout of My Business, Google has a platform to sell from. For this stage of the product Google notes that they will be working with easy to use 3rd party web development platforms.

When viewed in light of  their recent purchase and shut down of restaurant web site creator Appetas, it is easy to envision a fully Google controlled, self provisioned web presence for the small business world. Appetas sold a very elegant web creation tool that  included ‘not just reservations and delivery systems, but social media integrations and mobile websites”.

Both domain reselling and web builders are horizontal markets that do well with scale and both would create a great SMB funnel for Adwords as well a be potentially be profitable in an of themselves.  And all can easily be integrated into the new My Business portal. 

This though, could also be a data play. Google needs to know who is building a new businesses earlier in the cycle. With this service they will also reach beyond their existing SMB clientele that have already started marketing by claiming in the My Business portal and establish a relationship with these businesses early on.

The recent rollout of Google My Business provides an interesting view port into the future of Plus. It is the first public major rollout in Local since Larry Page took the helm and since the introduction of Google Plus three years ago.  We can see in this product the widespread use of Plus features but nowhere is Plus even mentioned.

Several months ago rumors were rampant that Google Plus was going the way of the dodo, soon to join a raft of recently abandoned Google products .

However in My Business we see it tightly integrated into the portal. But not as a stand alone product or brand. Interestingly, while Google Plus is integral to the product AND it broadly utilizes Plus, there is NO mention of Google Plus anywhere in My Business.

In this rollout Plus is being positioned as a feature or a service not a product. It is being positioned as part and parcel of Google’s Local offering not as the offering.

Unlike previous product rollouts Google released their mobile app simulataneously with the desktop version. In the mobile app the relationship to Google Plus is particularly obvious or rather not obvious. The user, while using Plus broadly, doesn’t directly interact with it at all.

Look at this recent customer communication advising the SMB about the many features and benefits of the  new My Business:

Tips for successful sharing:

Keep your content fresh and public - Share what’s new with your business, important updates from your community and more.

Post exclusive events and deals - Promote special offers and big sales events and ensure great turnouts with Google+ events.

Share beautiful, high-quality photos - Pick up your smartphone or camera and take photos of your window display and your best selling products.

Record a behind-the-scenes tour - Use Hangouts on Air from your laptop to broadcast a video recording of your business or your team in action.

 Respond to your customers - Think of your posts as a dialogue. Respond to comments and follow your followers back.

The email is very action oriented. Everything is about sharing, posting and responding and every feature mentioned takes advantage of Plus but the business, whether using the App or the Dashboard, doesn’t need to be aware even of Plus’s existence to take actions. (Note that the only other brand mentioned is Hangouts On Air, obviously a brand and product that is also being positioned as a stand alone mobile product).

In the past Local was being rammed into Plus. Now Plus, sans the brand, is being integrated as a service into the new local portal as  as a communication tool for SMBs. It is wrapped in the utility of a multifunction portal that increases the value of all the parts and makes them more accessible.

My Business is a product that is tightly focused on serving a large horizontal market segment – small business. It doesn’t address the needs of very large business, multi-location businesses, hobbyists or specific verticals. So one assumes that there are more rollouts that will address these markets.

Time will tell but I think it likely that when Google does address those markets the product and brands will tightly integrate Google Plus as a service. It won’t be dead, it will just be repackaged as a range of services when and if relevant to the market, the brand and most importantly, the app.

It is the App world that Google is facing its largest existential battle and where I think you will see Plus being repurposed as a service across a broad range of targeted apps and mobile brands.

Plus apparently is not going away but it is morphing.

Kerry Fager pointed out a recent post by Alex Cordes where he noted that the Local Carousel was showing for searches on professionals when you clicked through to the “People Also Searched For” results at the bottom of any given Knowledge Panel. It appears that this expanded display of the carousel is happening on almost all general queries that return a 7 pack when you click through to competitor results. I guess Google really does want to make sure that folks also search for some other business and when  they do, the results sure get dressed up.

This points out the need for every business to be sure that their listings look the best they can possibly look with the critical element being the profile photo that shows in their knowledge panel, at the bottom of competitors knowledge panel and now (apparently) in the carousel.

The carousel is tough because it crops the bottom of profile image off in such weird ways it is often tough to get one image that works in all situations. Greg Gifford provides a good tutorial on how Google crops profile photos for the carousel. Given the broad exposure of the Profile photo in the main search results, it is should become a critical engagement point for most businesses and it should be tested as to how well it displays in the full range of Google’s presentation.

Click on any of the “People also search for” results to be presented a carousel of competitors

Whether this is a test or a rollout is unclear but it was on all results that I looked at across browsers with one exception noted below. Thus it appears to be a roll out as I saw it on results for jewelers, car dealers, dentists and many others.

It seems that if you following a given business and select them from the “People also search for” results you are shown their Plus profile and recent post NOT competitors listings. Continue reading →

Google has started sending out very customized emails in an effort to attract businesses to their new My Business Page. It will be interesting to see how much and how lavishly Google promotes My Business. It really is the first time in a number of years that they have a place to send an SMB that makes sense.

Interestingly Google has also reached out to the Local SEO community on this rollout. Something they have never really done in the past. Will Jade become the Matt Cutts of Local? It’s nice to see the outreach.

This My Business Q & A Hangout on June, 19th is for agencies that have local clients.

Today, Google is rolling out Google My Business - a significant small business upgrade to Google Places and Plus. After multiple years of struggle in upgrading Places and merging local into Plus, Google is finally nearing the point where they have a solid platform addressing the needs of small businesses.

My Business is currently rolling out world wide to 236 countries in 65 languages. According to Google, this is their biggest merchant facing launch ever. The product will be simultaneously fully functional on the desktop, Android and iOS once the rollout is completed over the next few days. The Android app should be in the Android store and the iOS app will be available once it is approved by iTunes. From Google’s point of view, the rollout reflects a huge investment in the SMB space and a strong foundation for coming developments.

What is Google My Business- 

• A single business facing brand that consolidates social and places messaging.
• An updated interface for editing all Plus Page types.
• Full intergration of Places and Plus.
• A unified Portal with access to other Google business tools for the SMB.
• A platform for future development.

What it isn’t

It isn’t an upgrade that most very large location based companies will be able to take advantage of.  The Bulk dashboard is just starting the transition and bulk users have the pain of the change over to the new backend still ahead of them.

This upgrade does not focus on, in fact it may even minimize, the more social, recreational uses of Plus.

Brand – MyBusiness to the rescue

Google’s branding of their SMB facing products has been in crisis since the rollout of Plus. The consumer side Places brand fell by the way side, there was no name given to the local products in the interim and that loss of a branded entity and conflation with Plus left businesses confused. Google had no way to communicate where and what a business should be doing on Google. MyBusiness solves the communication dilemma.

Plus and Places arrive in the Promised land
The new My Business interface offers up a single, modern, easy to use interface that provides clearer guidance on how to fill out and verify a listing.

The branding mishegas with the transition away from Places was confounded by the complexities of the back end transition from Places to Plus. Google roled out a new, updated Places in April of 2013 dashboard to sit side by side with the Plus dashboard. Businesses that had claimed their listings in the old dashboard were left with a partially functioning product as Google slowly transitioned them to the new dashboard.

To confuse the issue even more a business could verify their business in Plus as well as Places. Even with the rollout in spring 2013 of the obviously interim Places dashboard, businesses were left confused by the choices, options and rules. Once listings had been moved into the new dashboard many businesses found that they had both a Plus Brand page and a Plus local page causing further confusion.

The new unified sign up process and verification process makes it clear (at least to storefront and service area businesses) which page they should choose

A unified Portal – one place where you can get most things done
The new location dashboard becomes a single place to see not just Plus and Places information but to start interacting with other of Google’s business products like analytics and business view.

Google claimed goal for the portal is “assist, suggest and inform” to help businesses both complete the verification process AND to easily dig further into other Google products.

According to Google most users of Places and Plus local pages has been the single location business. For that target this interface succeeds very well. There are drop down menus to make most parts of the dashboard immediately available. There are cards to suggest features like analytics and Adwords express if the business doesn’t have them and summary cards of both if they do.

What it isn’t -

In being very small business focused in seems to reposition Plus as a small business platform, at least for the time being. Both large location businesses and casual users seem to have been ignored.

This focus is primarily on the single location business. In doing so anyone that has to manage multiple pages and or locations is still confronted with the slow and tedious card selection metaphor to pick the correct page and get into the location or page dashboard. This interface, works ok with 2 or 3 pages but once you exceed the visible on screen area it becomes tedious very, very quickly. While a single user can manage 100 businesses via this interface, they may commit suicide in doing so.

Bulk upload is still is a work in progress and this upgrade doesn’t affect the shortcomings in that interface or process.

Brands still have no way to have a single stream across multiple locations nor to easily manage the social presence of multiple pages. Long a promised feature (link) this is a glaring hole in Google’s Plus strategy.

Clearly Google has been working on the (painful?) transition from the old bulk dashboard to the new, more and more of late. Hopefully this portends a future where all of the above failings are addressed.

The recreational and entertainment uses of Plus seem to have been pushed aside in the rebranding if not in a technical sense then at least in a communication sense. Plus users that goto put their local soccer club on Plus may very well be confused by the language as they now fall into the “Brand” page category. Whether this reflects a long term pivot or a short term oversite is unknown.

A platform for future development

For the past 2 years, Google local has been in various stages of being a mess. The complexities of moving millions of businesses to a new platform all the while rebuilding the underlying architecture and inputs have been immense. With this rollout, Google is effectively declaring that the transition is over and they are ready to start delivering SMB solutions on a regular basis.

Brian Alaway of Brian Alaway Consulting has spotted what appears to be a new YouTube Video Knowledge Graph direct answer type inserted at the top of the serps.

Google has been rapidly adding these direct answer knowledge graph results to top of the search results over the past few months. They have added Menus,  Geometry Answers, Nutrition and sports answers  amongst others within the past few months. These are on top of the previously added Map inserts, air travel and other inserts added over the past few years. This could add additional fuel to the Google anti-trust case in Europe if it roles out more widely.

An interesting side note noted by Brian is that Google’s code identifies the result as a knowledge graph result: div class=”_iL kno-fb-ctx knowledge-embedded_video_result__/* 

To see the results search on: florida sex crime lawyer

Video inserts appear to be new at least to me. Have you seen these elsewhere?