All posts by Mike Blumenthal

Google Maps offering limited options to “flag” inappropriate reviews.

Update: Cathy points out in her comments that this is a Google generated review and Google allows this on any of their reviews.

It is not clear if this is an experiment or a very limited move towards user managed content, but Google is now offering an option to flag some reviews as inappropriate. Of the 21 reviews that this restaurant was showing, only the last one offered an option of flagging. It could be that Google was offering this option because the review was from a less trusted source or offered a star rating significantly less than the average.

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Local Links of Interest

Yahoo: Mobile web to overtake PCs in next decade (Gary Price at ResourceShelf.com)

Local Search Guide – IYP & Search Engine Who’s Who
The Yellow Pages Association, along with sponsors eStara and Superpages.com and supporting partners comScore, SEMPO (Search Engine Marketing Professional Organization) and The Kelsey Group, offers the Local Search Guide, which profiles IYPs, Search Engines, Search Tools, Mobile Tools and selected Vertical Directories.

Google Maps now supports collaborative map-making (Google Lat Long Blog)

Google Introduces New “My Location” Feature for Mobile Devices (Greg Sterling – SearchEngineLand.com)

Google Alerts: an indispensible tool for Local Search

When I was in college, I had a job clipping articles from newspapers for a professor who was planning a book. It was back in the days when the Federal Government actually provided support for higher education and it afforded me the privelege of reading newspapers and being paid for it.

These days the job of clipping service flunky has been obsoleted and replaced with Google Alerts. It has been one of the indispensible tools in writing this blog. I receive a number of alerts each day with both broad and narrow search terms to keep abreast of writings far and wide in the field of Local Search.

Today I recieved this alert:

More Local Women Hitting Woods In Search Of Deer
WPXI.com – Pittsburgh,PA,USA

PITTSBURGH — While there are fewer hunters nationwide, one group of hunters is growing: women.

I took up golf this summer as my 12 year son wanted to learn the game and needed the ocassional partner. My woods game was nowhere near this accurate.

Salvdore Dali Museum notes surreal nature of Google Maps

This posting appeared today in the Google Maps for Business Owners Group

TOPIC: Address incorrect on listing. Changes requested months ago…

==========================================================

== 1 of 1 ==
Date: Mon, Nov 26 2007 8:13 am
From: “ecrispen@salvadordalimuseum.org”

If you search for “Salvador Dali Museum” it provides the incorrect address. And has for a very long time. I have sent more than a year trying to correct this, and even have so called “Active” listings in my business center account, however Google still provides the wrong info to our customers.

What is needed to fix this?

Eric Crispen – IT Director
Salvador Dali Museum

Google Definitions of surreal:
• phantasmagoric: characterized by fantastic imagery and incongruous juxtapositions; “a great concourse of phantasmagoric shadows”–J.C.Powys;
• dreamlike: resembling a dream; “night invested the lake with a dreamlike quality”; “as irrational and surreal as a dream”

Add Google Coupons to your main search results via Google Co-op

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Google Coupons now offers the ability to return Coupons in your main search results via the Google Co-op. When you select the above button from Google Coupon search you will be asked to log in and taken to this page at Google Co-op beta for a subscription confirmation:

You can add information created by Coupons to your Google search results pages by subscribing to their Subscribed Links.

Whenever you search on Google in an area of their expertise, the first result you see will be relevant content they provide.

To subscribe to Coupons, select the Subscribe button below. To learn more about Coupons, you can visit their Google Co-op profile page and then subscribe from there.

On the profile page are presented with additional information about the Coupon Subscription from the Co-op (note that currently 57 others have subscribed):

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You are then shown what your subscribed link will look like on the main results page:

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Local Links of Interest: Local Search News goes mainstream

It is fascinating to me to see the emergence of local search & local mobile to be appearing so prominently in the mainstream press. In today’s online edition of the NY Times, the following three headlines from the technology section were featured on the front page:

A Web Tour Will Show Stores From the Inside Out
The Web site EveryScape.com lets a viewer take a realistic tour like the one of Cambridge, Mass., above. Soon, it will go inside to show store interiors, like the Harvard Coop, below.

A new three-dimensional promotional tool will allow Web surfers to venture down streets and inside some local businesses.
Prototype

Mobile Web: So Close Yet So Far

The wireless communications business smacks of a soap opera, with disaster lurking like your next dropped call.

Web Drives More Real-World Purchases

E-commerce purchases are expected to grow a healthy but unspectacular 17 to 20 percent this holiday season over last year’s. But the Web’s influence over what people buy could be growing even faster.

Local Links of Interest

• Jaiku, Android and Google’s Mobile Ads

• What Google has planned for Jaiku?

Because his mobile phone is able to broadcast the location automatically (even if it’s not very precise), the user posts more than a message. The text can be connected to his location and create a list of preferences for each place you frequently visit.

“Google + Jaiku is not a million miles away from being able to push appropriate advertising to individuals based on their profile, their location and their availability. Imagine walking down the high street and having your mobile phone pop up with a Google notification telling you that Heroes DVD box sets were 20% off at HMV today, or that a new Indian restaurant had just opened in that part of town. (…) It seems obvious that Jaiku is destined to become an integral part of the Android platform over the next year,” thinks Jonathan Mulholland.

• Move the Map Marker on Google Maps: A Screenshot Tour (Tamar Weinberg at SeoRountable.com)

Google now promoting Google Coupons with AdWords

pizzacoupon1.jpgGoogle has started to advertise their Coupon search capability with Google Adwords (thanks to FathomSeo for great screen shots of this and the heads up).

When searching on “pizza coupons”, the Pizza Coupons adword results take you to your local ads apparently based on your user profile and/or location. I for example, was shown coupons for Allegany NY when I clicked through the ad on the right (see image below).

When searching on just “coupons”, the ad takes a viewer to the Local Business Center to add a coupon to their business record.

Given Google’s recent addition of coupon oriented domains and their new searchable coupon interface, this new forward facing promotion was to be expected.

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