This morning I had a long and interesting conversation with the President & CEO Gabriel Howard of TechPros, one of the companies that was involved in the Bulk Upload issues reported last week. The interview is lengthy and is included at the end of this post in its entirety.
The upshot (as reported by the company):
â€¢They had outsourced their search marketing to a firm in Seattle
â€¢The management team was unaware of the Maps issue until their inbox was bulging with Google Alerts on Monday
â€¢On Monday, they requested that the search firm remove all of the listings.
The interview is a case study in how a good idea can go bad without proper oversight and understanding, how privacy is not possible in the realm of the internet, how small businesses need to understand what they are buying when they buy Search services and ultimately how powerful a marketing tool Google Maps really is.
Here is the interview in full (you should make your own mind up as to TechPro’s responsibilty and fault): Continue reading
Today at the Google Maps-For-Business Group another report of bul upload abuse surfaced.
This time the culprit is in the “We Buy Houses” refinance industry. Like the previous case, all of the entires use a common street address (500 Main) and 800 number. Unlike the previous reports, these appear to only be listed in major metro markets (Portland, Vancouver, Buffalo) but not in smaller markets (Jamestown, NY or Olean NY).
It was reported last night (hats of to earlpearl), that Google had removed the previously reported spam. It appears that they have their work cut out for them chasing spammers.
On a related note, I am taking nominations for a succinct phrase to describe this new practice. Spapping? Serial Map abuse? Mapbuse? Let me know.
Update 11:30 8/2- I just completed a phone conversation with the CEO of TechPros who noted that they had the listings removed. The interview will be posted later today.
An alert reader, earlpearl, has noted that as of today at 6:30, Google had removed the offending listings from Google MapsThe event brought several issues with Google Maps into sharper focus. Firstly, it is clear that the bulk upload capability needs some form of verification process. If it can be abused, it will be. However the problem of verifying multiple remote locations is a difficult one. Minimally checking to see that the street address is a real one would be a start, although not much of one.
Secondly, there is legitimate need for many businesses to be listed without a real address. For example the plumber that does house calls but has no street address other than his home.
Thirdly there is the issue of businesses that serve larger geographic areas than Google Maps allows them to display in. For example the urban store that services the burbs or the regional rurul business that services a number of surrounding towns.
And fourthly, is there a meaningful way for large national chains with outsourced services to be equitably represented? Or should they be?
In the past there have been tales of skullduggery (see: Beware: Competitor Hijacks Google Local Business Listing? Maybe, Maybe Not!) at Google Maps which have proven to be false. It appeared that Google Map’s verification system was robust and while there may have been algorhytmic problems, there had been no reports of abuse….until recently.
It appears that some companies are managing to spam Google Maps local listings via Bulk Upload. This abuse was first reported to Google in the Maps for Business Group on 7/19/07 and substantiated on 7/20/07. Google’s response from Maps Guide Jen:
Right now there’s no easy way to report these listings or get them removed,
especially if there’s a lot of them. If you can let me know the specific
search term that you’re looking at, I might be able to do a quick quality
The abuse reported was multiple local listings by TechPros. In a brief check of other areas, their listings were found in all major and minor metropolitan areas of the US that I checked (perhaps in every zip code), using the exact same PO Box and phone number on every lisitng. In the example shown below Google Maps show 487 results for Techpros near Chicago, IL. Google is also showing 264 for Techpros near Olean, NY (by way of reference Olean barely supports 5 computer repair facilities).
A similar situation seems to exist for a company called RentAGeekInc.com, showing results of 148 for Rent a Geek near Olean, NY and 603 for Rent a Geek near Chicago, IL (click on image at right for a screen capture of results).
It is important for public confidence that Google not only take care of these listings immediately by removing them but that they implement a better system for preventing these types of entries in the future.
The new Street View has once again raised the spectre of privacy concerns. I have trouble worrying about photos invading my privacy. I try not to walk around in public naked.
On the other hand there has been an informative and provocative discussion at the Goog-411 Google Group about the privacy implications of Goog-411 and Google knowing your number and the number of those you are calling. The implications of Google’s Click to call from your browser, pda or cellphone will be even greater as Google has the ability to correlate your on-line and off-line activities.
Google Maps launches Street View, Greg Sadetsky has some interesting technical background on the new street view feature. it appears that 5 cities are available: Denver, Las Vegas, Miami, New York and San Francisco with more likely to appear shortly. The underlying images are supplied by Immersive Media.
At the Google LatLong blog, Google announced that Maps now offered a neighborhood search capability. From the post:
You can now do searches such as bagels upper east side new york and restaurants, over the rhine, cincinnati on Google Maps. Additionally, this capability allows you to do city-level searches where the city is uniquely named, regardless of size, such as bakery corpus christi, or movie theater albuquerque.
A similar change that affects rural searches (and possibly suburban searches) is the dramatic increase in distance that will retrieve a result when there is no service available in the town requested.
Previously, if a user searched on a service that wasn’t available in the town name provided, the Local OneBox would only return results in order of distance from the query but with a definite mileage limit. If there was only one or two listing, then only those two would be returned. In my area of the country it appeared to be about 15 miles (although according to Bill Slawski this sensitivity varies by location).
Now however, if a service doesn’t exist in the town identified or if only a non-verified listing is available, Google will retrieve verified listings from a much greater area and always return 3 listings. We are seeing listings showing up on queries for towns 40-50 miles away. Here is a search on web hosting Jamestown NY that returns our business at a distance of 41 miles and our second office at a distance of about 30 miles.
I was sitting at my daughter’s soccer match yesterday and slightly bored, I started to play with the browser on my old Nokia 3600 cell phone.
I explored MSN (it didn’t work) and the Yahoo interface (not bad) but I was struck by the incredible improvement to the speed and quality of the interface to Google. It was fast (on a slow connection with a cheap data plan), customizable and (despite the limits imposed by a cell phone keypad) allowed me full access to all of the new universal data types and data sources particularly local data. Here is some information from Google site. Their plans were announced in early April.
It is not clear when this change was rolled out but I am struck by 1)its similarity to the Universal Search initiative and 2)that it really works on my xhtml browser at very slow speeds. The interface works incredibly well and (almost?) conquers an interface that had seemed intractable to me. I (and others if they find out about it) might just start doing local searches on my cell phone.
From their website:
Just launched! An even better way to search on the go.
We’ve been working to make searching with Google on your mobile device even better. Check out the new search experience that delivers the following features:
Faster and more relevant results
New search features reduce the number of keystrokes needed to type a query, quickly getting you the information you want. Advanced search technology serves the best possible search results depending on the your query and situation; whether youâ€™re looking for local listings or images, web pages or web pages designed specifically for mobile devices, the new search experience will intelligently serve you the right results – so that you get to the information you’re looking for faster and easier.
Add modules to personalize your search page
If you’re always looking for weather updates – why not add a permanent weather module onto your search page? Now you can add modules directly onto your search page such as weather, stock market updates, website feeds or news snippets – without having to register for or log into a Google account.
The new search stores your most recently searched locations, making it faster and easier to get information the next time you search on Google. Searching for a local listing will provide results relevant to your set location. A dropdown box then allows you to change your default location to a list of previously searched locations, or you add a new location to the list.
You can view the interface in your desktop browser at http://www.google.com/xhtml .