53.6 Million Japanese Use Mobile Phones to Access the Internet – Email is the Most Popular Mobile Web Activity
â€¢Interstingly 51% do Search/Navigation.
â€¢Time spent web browsing on mobile phones is still much lower than that spent on desktop PCâ€™s. Internet usage on mobile phones averages 8.1 hours per month versus 18.9 hours by PC -Adoption of web usage on mobile phones skews young. People under 34 years old account for 64 percent of mobile phone web users versus 45 percent of PC web users.
â€¢Despite these significant usage figures, consumer satisfaction remains low. Only 12.6 percent of respondents accessing the Internet via a mobile device stated that they were either â€œvery satisfiedâ€ or â€œsomewhat satisfiedâ€, with 52.1 percent stating that they were either â€œvery dissatisfiedâ€ or â€œsomewhat dissatisfiedâ€.
It is this last point that creates the opening for iPhone like devices. In yesterday’s WSJ an analyst noted that the iPhone faced considerably more competition in Europe than in the U.S. and thus might not do as well there. He noted that a phone with similar features was “free” with a contract. Certainly, Europe and Japan are ahead of the U.S. in the level of mobile web use, mobile technologies and speed of access. Europe will be a good test of whether those attributes trump usability. Given the stats in Japan and my personal experience (I fall in the “very dissatisfied” catergory), I would think not. “Free” is never a compelling value if it doesn’t work well.