Google Turns on “Reserve” for Trip Advisor – Where’s the Effing Off Button?

Apparently Google has turned on their Reserve relationship with Trip Advisor allowing consumers to purchase tickets directly from the Business Profile (aka Knowledge Panel).

Only problem? Once activated within Google, a business can’t shut this off from within Google.

I noted last week seeing these Reserve with Google “buy tickets” button in Business Profiles for a museum in Atlanta that was driven by Trip Advisor. 

The Buy Tickets buttons, apparently now visible on many more venues, are very visible on both mobile and the desktop and are an obviously clear call to action like the Book button for restaurants and spas.

Interestingly, Universal Studios which has locations in both Hollywood and Orlando, only has the button on their Hollywood location. Both locations use the TA booking platform. So either this is an early test or someone in the org turned it on without telling others.

When the Buy Tickets button is clicked you are brought to an e-commerce interface allowing you to select the date, the type and number of tickets and then asked to pay with Google Pay. If you don’t have a Google Pay credit card set up yet, you are then directed to do so.

Unlike, the Reserve scheduling tools for spas, this completes the whole transaction from scheduling to the purchase for TripAdvisor and the venue directly on and within Google. 

The mobile and desktop experiences are very similar with the exception that the buy button is white with an outline on my iPhone.

Reserve with Google, at least with spas and gyms cost nothing to participate in beyond the costs of the scheduling software that the business was already using. Once turned on by the business, the business was provided with some analytics about the Google based interactions but in the case of Open Table, those analytics were removed.

Whether that is the case with the Buy Tickets functionality through Trip Advisor is not clear. In December Trip Advisor was noted on the Reserve Partners page as “coming soon”. Now however they are noted as a full partner on that page.

Where is the (effing) Off Button?

However what is clear for all Reserve buttons is that once they are turned on, whether automatically by Google or by the business, is that there is no way to turn it off via the GMB dashboard.

Obviously this whole thing is confusing to the businesses involved as indicated by this post in the forum:

The poster, justifiably, thinks that “this buy tickets option isn’t for our own tickets, it’s for some 3rd party site selling hollywood tours”.

This is so “Googly” to create a feature that makes sense for them, mostly makes sense for the consumer but is totally screwed up for the business.

In the case noted in the forum by Universal Studios, it appears that the Buy Tickets feature was inserted without the businesses knowledge or consent and there appears to be no way for them to easily remove it.

According to the Help files, to turn off bookings you need to “Contact your scheduling provider to remove online bookings through Google”.

WHERE’S THE EFFING OFF BUTTON? There isn’t one. How is that for thoughtful design?

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google Turns on "Reserve" for Trip Advisor - Where's the Effing Off Button? by

5 thoughts on “Google Turns on “Reserve” for Trip Advisor – Where’s the Effing Off Button?”

  1. Well, um this just popped up on one of my clients listings. Where did you say the OFF Button is, Mike? OMG. This will seriously confuse customers and make business owners unhappy.

  2. So Google has found another way to monetize branded search volume while companies now have to pay for business that they used to get for free.
    I’m sure, the EU will sue Google for that but until then companies will suffer.

  3. wasnt the same thing made for restaurants, where out of the blue you can order takeaway through a third party and it takes a lof of effort do disable it

  4. The Sherlock Holmes Museum in Baker Street London also has a “Buy Tickets” button on its Google Maps listing which has nothing to do with the museum’s business or admission tickets to the museum.

    The Buy Tickets button offers tickets to a rather expensive dining murder mystery experience at a hotel which is also not affiliated with the museum in any way.

    The museum has no affiliation with Trip Advisor or any other party and yet a “schedule” showing the dates of available tickets indicates that no tickets are available until 30 June 2019!

    This means that customers clicking on the Buy Tickets button not only must assume that the button is to enable them to buy tickets to the museum, but that no tickets are actually avilable until 30 June.

    It is not clear at present which particular organisation is benefiting from passing off its business as being connected with the museum, but we expect Google to remove the button very soon to avoid legal proceedings.

  5. Google couldn’t succeed in social media (Google+ anyone?), but they absolutely know how to monetize search. More and more you will see Google fee-based results at the top and organic results pushed to the bottom. (think flights). They have all the data to know what sells. It’s going to get tougher for businesses to rank at the top. But do you really want to use Bing?

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