Phillip Barnhart of Nehmedia just noted on Google+ that Google Posts is testing the use of video as a media type within a Post. The Knowledge Panel for Moments from the Heart Photography Cedar Park Tx shows the video in an actual post.
I am a big fan of Google Posts as a tool for the SMB to use for branding, story telling, coupons and to create customer engagement and increase critical KPIs. Video is a natural evolution of the product and Moments From the Heart does a great job taking advantage of it in their post.
Interestingly though there is no other call to action or link in the post. I am curious if the use of video as a media type precludes the use of a call to action link or if that was a user choice.
Regardless it looks like an interesting test and if it goes live, an interesting feature.Google Posts Testing Video as a Media Type by Mike Blumenthal