I have been heads down for the past several months exploring the ins and outs of Google Questions & Answers. Out of that came a ton of research* and finally some articles:
At Local U, Mary Bowling and I discuss Q & A:
A three part series on the ins, outs and outcomes for Google Q & A at GetFiveStars:
Part #1 – Google Q & A – Get To Know Google’s Latest Local Feature – The basics and why it matters.
Part #2 – The Big Guide To Google Questions And Answers (Q & A) – The ins and outs, how does this new brand hazard really work.
Part #3 – 5-Step Plan For Success With Google Q & A – How to succeed in this newest solcial, local environment.
At StreetFightMag, with David Mihm (always a fun discussion):
And to my great honor, not something that I wrote but something I am very proud of:
- And of course a new feature at GetFiveStars that allows agencies and brands to monitor it. This feature so alarmed me when it came out that Don, Aaron, Thomas and I decided to build a feature to allow locations, brands and agencies working on their behalf a fighting chance in the battle for location reputation.