Google Updates GMB Home View for Businesses

Google has updated the home view of each business so that each business is presented with a view of their Google data that is unique and important to that business. Depending on activity and busness type the calls to action and features highlighted will very on a business by business basis.

Previously the home view offered each bus from a standardized card view that was consistent across different locations.

While this could be a test, it has the feel of a rollout to me. But who knows.

Here are three examples of the new home page highlighting different calls to action for different businesses (jeweler, restaurant, doctor):

Click to view larger
Click to view larger

Along with this new view, arrived a new spam email from Google that I had previously seen encouraging inactive businesses to confirm their data:

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Google Updates GMB Home View for Businesses by

11 thoughts on “Google Updates GMB Home View for Businesses”

  1. Im also seeing the updated GMB homepage. With my 25 listings, the new homepages have similar layouts but highlight different information. This one highlights “Posts”. Others highlighting Ads

  2. I as well have not seen the update to the HOME, but I wouldn’t be surprised if in the near future we’re all updated to it. I myself find it very “smooth” looking. I have also noticed that some accounts that I sign into have cleaned up the look of All Locations. I may be wrong but I think they have made the list view as a default and dropped the card view.

  3. I’m not seeing it yet for my hospitality clients, but then again, we don’t have posts, either. I’m looking forward to playing around with it.

  4. In the Netherlands we have seen some changes, but not as extensive as shown above. The layout of the list of all the businesses I handle has changed. But that is about it at the moment.

  5. Hey guys,

    does anybody know how to revert to previous GMB Dashboard/Home tab which showed overall statistics of GMB Insights, Reviews, Posts and connected tools like Google Analytics, Youtube in one place?

    The updated look doesn’t give me quick key information regarding the work done on different digital channels anymore. I had no luck finding any information about this update so far.


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