Mike B Around the Interwebs

Here are articles that I published over the past week some place other than here:

LocalU: Video: Last Week in Local July 31

Every week at LocalU Mary Bowling and I and the occasional guest discuss the news from the world of local. We look at strategic as well as tactical pieces that can inform your marketing. Available as a blog, email newsletter or podcast. You can sign up via the links in the left sidebar <–.

LocalU: Video Deep Dive: Google as your new Home Page

More and more traffic is coming from Google. While a brand search may occur very low in the purchase funnel for most users, the branded search results provides a view of how a business will look across many of the searches in which they might show. Google really is becoming the new home page and this discusses how you can leverage that.

GetFiveStars:  Cool Google SMB Review Marketing Tool

If you haven’t seen this tool that allows locations to create posters of their best reviews from Google, you owe it to yourself to take a look. One of the more thoughtful marketing tools Google has created.

StreetFightMagazine:  The Place of Newspapers in the Local Marketing Ecosystem

Join David Mihm and myself as we take our bi-weekly jaunt around small business marketing. This week we discuss the possible role of community newspapers in helping the SMB improve their marketing.

 

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