Google Testing Increased Front Page GMB Editing & Call to Action

First reported last week on Twitter by Thibault Adda , I am now seeing a new front page GMB dashboard interface that not only allows a business to edit their listing but to get ready access to uploading photos, respond to reviews and be taken to the dashboard for more Insights.

Google has long supported the ability of a logged in business to edit their business details via the Knowledge Panel, but this upgrade in testing, is a more visible and capable front page update. It doesn’t directly support some of the newer functionality of the GMB like Posts or Website, it is a dramatic visual call to action that should increase SMB engagement with their GMB product.

If a user does a brand search for a business that is in their Google My Business Dashboard they are presented with this new, bright blue menu laid over the search results:

Click to view larger

When you click the edit button you are taken to inline editing that greys out the background and highlights the editable fields in the Knowledge Panel like the current editor.

However, unlike the current editing capability, this new editor also allows for owner photo uploads and review responses and takes a business directly to the dashboard to view their Insights.

The feature, if implemented, makes accessing more of the GMB Dashboard easier for the small business and acts as a reminder of some of the functionality available to the business owner. Unfortunately the feature does not yet yet support a link for Posts or Webpage.

Google Local has been on a tear of late with major updates and new features for businesses in both the developed and developing worlds. This feature appears to be one more of those updates that, while not as dramatic as Posts or Webpages, works to increase the visibility of Google My Business by leveraging the front page of Google.

Google has long worked on the “build it and they will come” philosophy. That has not worked that well with their local product. ย This upgrade seems to indicate an understanding that “build it and they will come” IF you give them enough reason and remind them often enough.

Here are screen shots of this feature over the past year and half…

At introduction in January 2016 the more complete editing was presented if the searcher was the owner or manager of record for the listing:

Screen shot of edit options from last week:

Click to view larger. Note that the Photo links takes the user directly to the Google My Business Dashboard
Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google Testing Increased Front Page GMB Editing & Call to Action by

11 thoughts on “Google Testing Increased Front Page GMB Editing & Call to Action”

  1. Anything to make GMB pages easier for Local business I’m all for! As an agency, I think that our clients forget that they still have control over these pages and we’re just added as an admin. I’m so glad Google is making it easier! Now we just have to remind them what Google account they need to be signed into. ๐Ÿ˜€

  2. @Shane
    Like all Google local rollouts, they try it and if it works they try it a little more… and if it tests well and doesn’t break they keep going. I have no idea where this is in that process.

  3. @Danielle
    It is definitely a step in the right direction…. the Google My Business dashboard has never provided enough reason for the business to keep going back and checking things.

    NAP updates, photos, responding to reviews are important but not important enough that most went back in.

    Posts and the new Messaging test will be enough reason from some… but there still needs to be something that brings the GMB to front of mind.

    This feature will help but while G has made progress I think there still needs to be additional functionality to really attract the bulk of SMBS back in regularly.

    1. Completely agree! We to try to show the importance of the local listing by monitoring the amount of traffic these listings bring in, vs all other organic traffic, but it still can be hard for owners to manage their own listings because it’s not as front of mind for them.

  4. I haven’t noticed it yet… Maybe I’m doing something wrong or it hasn’t entirely rolled out yet?

  5. Does that 3rd screenshot show the ability to edit the Critic Review? Oh what a joy it would be to have the ability to update inaccuracies in those blurbs!

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