How Willing Are Consumers to Write Reviews?

Consumers have long been fans of reading reviews but have been reticent to actually write reviews. It seems from my longitudinal surveys that that attitude is steadily changing.

I was surprised to see the near linear increase in self reported review write AND to learn that those over 65 are just behind 25-35 year olds as the most active reviewers.

Head over to  the GetFiveStars Blog, and read the recently published research that detail these changes over time.

  How Willing Are Consumers to Leave Reviews?

I also discussed this research at length at the LocalU blog:

Video Deep Dive: Consumer willingness to leave reviews

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