It appears that Google is either broadly testing or perhaps rolling out (or maybe they did this last week and I missed it) a more visual 3 pack with fewer direct contact CTAs for bricks and mortar locations. It appears, at least for now that professionals like lawyers, doctors, insurance agents and service businesses like plumbers and locksmiths and hair dressers are still receiving the neo-classic treatment with an option to visit web site and click to call. This new 3 Pack style is similar to the restaurant 3-pack that has been around for some time.
Like most recent Google pack developments, this new style provides fewer ways for customers to move off of Google and onto the business website from the main search page. And in the absence of information like address, website url and directions forces users into the Local Finder with great frequency.
Whether this is a test or a rollout I am not quite sure but the fact that it appears on certain industry groups but not others is unusual. Are you seeing the new pack? Are you only seeing it on certain types of businesses?Bricks & Mortar Stores Getting New Local 3 Pack Treatment at Google? by Mike Blumenthal