If its good enough to do, its good enough to do in excess.
Particularly with a name that gets verified in the GMB. The only questions I have remaining are his age, his wife’s name and how many children he has.
Maybe Google should do away with categories and attributes and just allow businesses to put everything including the kitchen sink (and emoji’s of course) in their name field.
Max Minzer though asked on Twiter: why just 3 stars? My theory is that he hit the field character limit and it was removing two stars or removing some other more critical piece of information.
PS the beginning and ending characters are Unicode Emojis which can easily be inserted for dramatic affect even without the excessive detailGoogle Local Spam Hall of Shame by Mike Blumenthal