Google MyBusiness Email Verification Now Confirmed

Update 7/20 Google has confirmed the new email verification feature. It would appear that Google is auto selecting the email address to which to send the verification email. This implies all of the things that an algo based trust solution would entail; scrapping of the email from the associated website, ideally at the same domain, found on the contact us page and possibly in the footer, perhaps longevity of the domain and association. And like all algos, and thus their instruction to be sure you have access to it, wrong in some percentage of cases.

Google’s statement:

“For select businesses, we now offer users the option to receive their verification code by email.

Before choosing verification by email, make sure you can access the address shown in the verification screen. If you don’t have access to this email account, or you don’t see this option, then please select one of the other available options, such as postcard.

To verify by email just click the Email option, check your email and enter the code we sent to you.”

Kiran C Kumar spotted this option to verify a business listing via email when the GMB account is using the domain email. It is not clear if it is just a test or more widespread or if it also requires that the domain have a Search Console account. It is not yet mentioned in the help files.

I am asking Google for more details. Have you seen it?
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In related GMB editing news (this has been visible for a while) Google has increased their call to action to edit your listing if you do a brand search for a business for which you are the owner or the manager. Google first introduced authenticated Knowledge Panel editing in January. This upgrade is significantly more visible. The “edit information” choice allows you to edit primary data directly in the KP while the “Add Photos” and “Do More…” options take the user to the GMB dashboard.

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Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google MyBusiness Email Verification Now Confirmed by

18 thoughts on “Google MyBusiness Email Verification Now Confirmed”

  1. Mike,

    I have a multi-location client. Was doing transfer of ownership for some of their business listings (release of the listing + new verification) and their Seattle location gave me email and phone verification options (on top of postcard) after it was released from old ownership account.

    So, I guess it’s here.

  2. This is good news! It reduces delays that often stretched into weeks. And then, because it was only on a small post card, by clients lost it or didn’t recognize what it was.

    Nice that Google is making it easier.

    Any recommendations of what to do when a SEO firm hi-jacks a business listing, and won’t allow the business owner access?

  3. @Charles
    Good question. We really don’t know enough to really assess.

    We don’t know for example the parameters for Google offering the choice nor the relative security of this verification method vs. post cards or phones.

    Let’s say for example that Google only offers the choice if they have previously identified an email to send to that was from a site that was required to exist with the email address for at least a year… that would be a timeframe that wouldn’t appeal to spammers.

    It seems to me that the timeframes for building a site, Google scraping and then trusting might (and I say might) make the choice an unappealing option as too costly and time consuming.

    Let’s hope not.

  4. Has anyone ever heard of Google demanding a photo of the current location in order to publish a new/changed address in GMB?

    1. Hi yes ive just tried to verify my business. Its been 2 1/2 weeks and still no postcard. So i went back online and was asked for 3-5 photos. I did that and then was asked to provide a video evidence to a ‘specialist’ on a video call. Its beyond a joke. Its just a home business.

  5. Hi,
    Its second time am trying to verify my business in Google. now its 3rd week and I didn’t receive code yet. My business is in Abu Dhabi in UAE. PO box is not allowed to add in the address line for verification. What can I do for this. phone and email verification not possible here. Please help me in this regards.

    1. Not sure when it modified, but the email verification option now prefills the domain allowing entry of the mailbox name.

      Availability of email verification is pretty rare in our experience; here are conditions about the website / GMB that may have contributed to its eligibility:
      • Has existing (basic) Google Places listing
      • Listing has website association
      • Listing is not already claimed
      • Single location brand
      • Domain email is hosted on G Suite

      Also noteworthy:
      • Domain is aged. (since 2012)
      • Company has been in business for years

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