I woke this morning to reports of the new mobile styled Snak Pak being seen via Safari in the Netherlands and to it now being seen nationwide in my Firefox browser.
Given its increasing visibility across the US and internationally, I would suggest that this is likely a rollout not a test. I have asked Google for a comment.
I would also note that on the many searches where I am seeing it in Firefox, many previous 7-Packs are now showing as the 3 listing Snak Pak. I was unable to elicit a 7 Pack regardless of geography or search phrase.
Obviously with the reduction of the 7-pack to only showing 3 listings, organic and adwords both will take on increasing importance.
Tip: If you want to see the Local Finder for any given local search that is not yet returning the new Snak Pak add the operator “&tbm=lcl” to the end of the search.
Eduard de Boer, long time local specialist now with Whitespark noted their appearance in the Netherlands on a range of searches:
As a note, this test/rollout would complete the total removal of Plus from local as not only do non verified pages not link the G+ page but verified listings with active pages show no link.
More screen shots from around the country in varying categories showing the new Snak Pak:
7 Pack Becoming 3 Pack with Mobile Like Snak Pack Rollout? by Mike Blumenthal