Understanding Google My Business & Local Search
Google Local Updates – Review Stars in Adwords & Amenities for Hotels
Joy Hawkins reports that Adword customers that are using Location extension that are synced with GMB are now showing their review stars in the Ads. Previously this feature was only available via Adwords Express and to get the stars you needed to work with a 3rd party review site like TrustPilot.
I first saw these show up last week but couldn’t find any documentation about the feature. Still can’t. It is not clear how many reviews a business needs to have, what star rating they need to be or any other requirements.
Annie from Acorn pointed out something that I had noticed out of the corrner of my eye that Google was now displaying additional details about hotels and B & B in the Local Stack (Snack Pack) and Knowledge Panel.
It is not at all clear what source Google is using for this data although early money is on Booking.com that seems to have embedded themselves into the booking tool. Several other oddities are that Google seems to have the data in the expanded Knowledge Pack but doesn’t always display it as in the Hyatt above. Note too that if the third listing displays the amenities they seem to get cut off in the main search result display.
The amenities also show up in Maps when you roll over the pin: