Google has recently removed links from the Local Knowledge Panel in search to the Google Plus Local Page. Nicolai Helling now reports that the last links standing in Google Maps, to read and or write reviews on the G+ Page for Local, have now been redirected as well.
When viewed with the rumors of a restructured G+ and the removal of links from the Knowledge Panel to new posts, it certainly raises questions about Google’s direction with G+ as a small business marketing platform.
As Nicolai points out it also puts the final nail in the coffin of using Maps for listing diagnostics and finding duplicates. My goto resource on that has been Michael Cottam’s G+ Business Page Finder reviewed here with some tips.
The other minor tactical factoid is that the link in Maps to write a review includes the full name, address, zip and country as well as both the CID and the FID for the listing. The 7,2 attached to the end of the URL string opens the review edit box and could be used in a review email campaign (although it doesn’t work on the iPhone or iPad).