Your Google My Business Performance Report for September 2014

Google is sending out a new My Business Report via email to verified owners of listings. The report is attractive with meaningful calls to action to visit the My Business or to contact Google Help even if the report is glaringly inaccurate. On the several reports that I have received so far, the review number for the month over counts the number of reviews received on Google by anywhere from 3 or 5. You would think that Google could count better. This lack of accuracy on the review received calls into question the other stats as well or at least makes them suspect.

The links to email, calling and the help center are a welcome and clear messaging that should drive folks to those support options before they go to the forums. I love the idea of monthly reporting if that is what this is. In the past Google has sent these types of reports out one month but then never again. Thumbs up for sending and the clear call to action, thumbs down for the inaccuracy. Judgement pending on the regularity.

Update: Linda Boquet pointed out a post in the forums that really highlights a signficant issue with the report for multi location businesses:

Since the company name is the same at each address the emails we received were all identical. The subjects are all the same and the content of each email is the same (save for the number of people who saw the business and asked for directions). There is no information contained that would allow us to quickly ascertain which location we are reviewing data for without clicking the link to view details. As you might imagine, when you have 450 locations that isn’t terribly practical.

Obviously, correctly identifying which location the report applies to is critical. Equally important for businesses in this situation would be some sort of roll up report. That assumes that Google will do this report more than once.

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Your Google My Business Performance Report for September 2014 by

7 thoughts on “Your Google My Business Performance Report for September 2014”

  1. This is pretty good news…even if it is a bit buggy in this first iteration. I have to say, I’m impressed with the progress Google has made at supporting SMBs over the past 6 months/year. The phone support folks are AWESOME at getting nutty issues resolved, and the tools are improving at a rapid pace.

  2. @Michael
    I would agree that Google has turned around the Queen Mary on the support side for sure.

    As to the value of these reports, we still do not know if they are a one off or a permanent thing.

  3. Thanks for the info about the monthly GMB reports via e-mail.
    Do you also know when this feature will be available outside the US, e.g. in Austria? I haven’t got any report via e-mail yet.

  4. I find it hard to give credence to the numbers in the GMB report. It says that 48 people asked for directions. Our work is done 99% through email; hardly anyone ever calls us, much less 50 people in one month. No one would ever ask for directions to our offices! There’s no reason for anyone to come here unless you worked here. These numbers can’t be correct.

  5. What is the link to the detailed report? I can not find using my iPhone. I lost the email with the link.


  6. LOL! Inaccurate indeed! How crazy?! It sort of looks like they pulled numbers for the last month and used them for the last year.

    NOT helpful on the data reporting side. They might as well just say, “Hey, this is a good time to see how things are performing. Click here to see this. Click here to see that.” It would reflect better on them AND be more helpful to the reader.

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