Understanding Google My Business & Local Search
Google Test Search Results – 11 Ads, 1 Directory and 3 Stinkers
Google is apparently testing a mobile style 3 pack as a replacement for the carousel.
Whether a test or not, this test search result is quite amazing. I have a fairly large Thunderbolt display with a resolution of 2560 x 1440. That is more vertical resolution than 66% of all computers on the market as of January, 2014 according to w3schools.com. Even so this result is quite incredible in just how absolutely awful it is.
With my browser window stretched to the full height of the display, above the fold there are 11 ads, 1 organic directory listing, a map and
3 2.5 hold your nose stinky local results. The move away from a carousel which had a certain balance to the ranking and possibly away from the 7 pack towards just 3 results is jarring enough. But the amazing preponderance of paid and the near complete absence and terrible quality of the organic and local results leaves one’s jaw on the floor.
I guess that Google has finally given up on any form of local listing or organic page relevance and has decided that relevance is a function of payment.