I just received the this Review Us on Google window sticker enclosed with a very sophisticated and personalized pitch based on the fact that I had a verified Local listing on Google Plus. The sticker was the hook to open the envelope.
Once opened I was presented with a very slick, individualized piece of literature. The flyer showed a localized, personalized Map declaring that blumenthals.com was now on the Map and they embedded our business name front and center.
As you flipped through to page 2, Google pitched the benefits of showing up for a brand search on “Blumenthals.com” and having our hours and phone show as a mobile knowledge panel. (Unfortunately for Google it doesn’t unless I add a geo-modifier… alas).
From there Google pitches the idea that I can get category level exposure and keyword search results with… (a clue: its not SEO)…. Adwords.
Despite the ironies of our company not showing on a branded search, it is an incredibly effective piece. Even if the stickers are somewhat lame Google has managed to leverage their Adwords budget to highlight their free local offering and tie two historically independent areas of Google together into a package that sells both things.
Too see scans of the complete piece:
Google Sends Out Local Sticker with Sophisticated, Personalized AdWords Solicitation by Mike Blumenthal