Google has been rapidly adding these direct answer knowledge graph results to top of the search results over the past few months. They have added Menus, Geometry Answers, Nutrition and sports answers amongst others within the past few months. These are on top of the previously added Map inserts, air travel and other inserts added over the past few years. This could add additional fuel to the Google anti-trust case in Europe if it roles out more widely.
An interesting side note noted by Brian is that Google’s code identifies the result as a knowledge graph result: div class=”_iL kno-fb-ctx knowledge-embedded_video_result__/*
To see the results search on: florida sex crime lawyer
Video inserts appear to be new at least to me. Have you seen these elsewhere?New Google Direct Answer Type: YouTube Video? by Mike Blumenthal