With the rollout of the new Google Guidelines and the @maptavists exploits, there has been a very lively discussion about Google and whether they are active enough in removing spam and in creating an even playing field.
Dan Austin made the point with this comment. Please read his comment below prior to taking the poll. Or better yet read the posts and the comments. Do you agree?
I feel safer with potential competitors than I do with the incredibly incompetent Google, who can’t manage to maintain fairly static and benign listings without them ‘accidentally’ disappearing and reappearing with no explanation (as happened to a friend of mine over the weekend), while at the same time they’re doing everything in their power to encourage the proliferation of spam.
I think there’s an element of good faith and fair play, when the marketplace is fair. No one is out to screw you if everyone feels like the “cops” are working to resolve and prevent crimes. You can compete on your own merits. That is not the current state of affairs. Google doesn’t care about your listing, they certainly don’t care about you, you’re the product they’re selling to their advertisers.
That being said, I don’t anticipate that they’ll make it any harder than it is. I think they just need to tighten up their guidelines and actually enforce them, particularly for business segments that are incredibly spammy. Locksmiths listings are 95% spam. Lawyer listings are 70%. That is bad. They can all be verified fairly easily. I think I can say with some confidence that I have about a 99% success rate in identifying spam. I have taken down good listings by mistake, but I worked incredibly hard to get them back up as soon as I realized or was made aware of my mistake.
Let me put it another way: what’s to stop a competitor from bombing your listing with bad, fake reviews? You can retaliate, of course, which is the risk they take, but most of the bad faith I can see in previous situation isn’t between legit business owners, it’s between Google and the business community they purport to cater to. They’re coddling the spammers and destroying our confidence in their reporting mechanisms. If they want to fix it, they can, as easily as they removed the spam POIs.
Survey: Does Google Local Do Enough About Spam? by Mike Blumenthal